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The Global Code

How a New Culture of Universal Values Is Reshaping Business and Marketing

By Clotaire Rapaille
12-minute read
Audio available
The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing by Clotaire Rapaille

The Global Code (2015) is about a recent worldwide phenomenon: a global unconsciousness, or code, that contains a new system of values, beliefs and principles. This code is formed and shared by the Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo and becoming the target demographic for global luxury brands.

  • Sociology and anthropology students
  • People interested in cultural differences and similarities
  • Marketers and advertisers who want to make their brand a global success

Dr. Clotaire Rapaille is an international marketing guru and founder of Archetype Discoveries Worldwide, which has provided global marketing insight into some of the world’s biggest brands. He is also the author of numerous books on marketing, sociology, psychology and cultural anthropology, including The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.

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