Buy Back Your Time Book Summary - Buy Back Your Time Book explained in key points
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Buy Back Your Time summary

Dan Martell

Get Unstuck, Reclaim Your Freedom, and Build Your Empire

4.6 (30 ratings)
19 mins
7 key ideas
Audio & text

What is Buy Back Your Time about?

Buy Back Your Time (2023) teaches entrepreneurs how to hire the right people for the right tasks, so they can free up the time they need to build their empire. Practical advice and success stories guide those who feel stuck in their busy lives out of the tedium of small chores and into the limitless field of pure production.

About the Author

Dan Martell is an entrepreneur, investor, coach, and the founder of SaaS Academy – a coaching program for B2B SaaS founders that has helped over 1,000 businesses like ClickFunnels, Proposify, and Carrot scale and thrive.

Table of Contents

    Buy Back Your Time
    summarized in 7 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 7

    It may seem counterintuitive, but paying someone to do your work will make you more money.

    Do you know who Tom Clancy is? If you’re thinking, Prolific spy-thriller author of the Jack Ryan series – ka-ching!

    But here’s what you might not know: Clancy didn’t actually write all those novels. Once he established his books as best sellers, he hired ghostwriters to flesh out stories that he’d conceptualized. This left him free to spend his time exploring bigger and better opportunities that would take his franchise to the next level.

    Clancy, it seems, knew all about Dan Martell’s concept of buying back time.

    If you’re an entrepreneur, it’s likely that you keep a hand in every aspect of your business. You look over your engineer’s code, discuss the books with your accountant, and check and respond to all your emails. But while these actions are necessary to keep your business going, these are not things that you – the owner – personally need to do. In fact, by doing them all, you are stunting your growth.

    The business might be your baby, but if you want that baby to grow, you have to hire trusted help. Burning out and working 20-hour days will not only destroy your creativity and productivity – it will harm your family life, your relationships, and your health.

    Martell identifies the “Pain Line” at which this occurs. It’s typically when an entrepreneur has about twelve direct reports and is making more than $1 million in revenue. At this point, most entrepreneurs make one of three choices: they either sell their business, sabotage it by careening off in different directions, or stall because they’re scared to grow.

    Martell presents a fourth option: the “Buyback Principle,” a method by which you can buy back your time.

    Simply put, this is a process that requires you to audit your time to see where and how you allocate it. It involves identifying low-value time sinkholes, transferring these tasks to someone who does them better than you (and who might even enjoy them!), and then filling your time with higher value activities that bring you joy. We’ll explore these steps in more detail in the next few sections. 

    But the fundamental key to success lies in how you think about the hiring process. The overarching purpose of hiring someone is not to perform specific tasks for you. It’s to free you up to do what you do best – the big, entrepreneurial, high-value creative things that actually grow your business.

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    Who should read Buy Back Your Time

    • Entrepreneurs who are looking to scale their business
    • Anyone who feels stuck in the daily grind of work
    • Managers trying to find ways to inspire employees

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