Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get started
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
The IT Marketing Crash Course summary
Raj Khera
How to Get Clients for Your Technology Business
11 mins
Brief summary
In 'The IT Marketing Crash Course', Raj Khera provides a step-by-step guide for IT businesses to successfully market and sell their products/services. It covers everything from branding and positioning to lead generation and conversion.
Topics
Table of Contents
The IT Marketing Crash Course
Summary of 5 key ideas
Audio & text in the Blinkist app
Key idea 1 of 5
To build up your IT business, you need to know exactly what you sell and to whom.
What exactly does your business do? A seemingly simple question – but you’d be surprised how many new entrepreneurs can’t answer it clearly.
For instance, when the author posed this question to an entrepreneur at a conference, the response was extremely vague: web design, managed services, network management and software development. He might as well have said that his company would do anything for a buck.
Being vague doesn’t work, because convincing customers means being crystal clear about what you offer. Prospective customers want specialists, not generalists. For instance, say you want to add a deck to your house. Would you rather hire a general contractor or a company that specializes in building decks?
The obvious choice is the specialist because specialists have a reputation for expertise. And the same thing holds for building your IT business: pick a specialty and communicate it clearly.
But it’s also important to know who, specifically, buys your products. That’s because knowing your buyer persona – that is, your ideal customer – provides a detailed picture of who you’re trying to reach.
And the research you do to determine this should give you a clear understanding of what motivates your buyers. Because to address their wants and needs you’ll first need to know what those wants and needs are.
For example, Jeff LoSapio of ThreatSim, a company that aids businesses in countering phishing attacks, found that, within large organizations, the buyer persona was the employee responsible for threat assessment. Once LoSapio knew which people to target, he could get even more specific by taking into account the size of the organization, as well as its priorities and challenges, and then tailoring the marketing message accordingly.
And finally, it’s also key to know where your ideal customers hang out and what they read. This will put you a step ahead and dictate which networking events you should attend.
Want to see all full key ideas from The IT Marketing Crash Course?
Key ideas in The IT Marketing Crash Course
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is The IT Marketing Crash Course about?
The IT Marketing Crash Course (2013) is a guidebook to accelerating your IT sales and growing your technology business. These blinks show you how to earn the attention and trust of potential clients through well-calculated marketing strategies.
The IT Marketing Crash Course Review
The IT Marketing Crash Course (2021) is a valuable resource for anyone looking to excel in marketing within the IT industry. Here's why this book is worth reading:
- Packed with practical tips and strategies, it equips readers with the necessary knowledge to excel in IT marketing and drive successful campaigns.
- By combining industry insights, case studies, and actionable advice, the book provides a comprehensive understanding of IT marketing best practices.
- The author's engaging writing style and relatable examples make even complex concepts accessible, ensuring an enjoyable and enlightening reading experience.
Best quote from The IT Marketing Crash Course
Success demands singleness of purpose. – Vince Lombardi
—Raj Khera
Who should read The IT Marketing Crash Course?
- Everyone in IT
- Entrepreneurs wanting to start their own IT business
- Anyone who wants to effectively market their company
Categories with The IT Marketing Crash Course
Book summaries like The IT Marketing Crash Course
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
37 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
The IT Marketing Crash Course FAQs
What is the main message of The IT Marketing Crash Course?
The main message of The IT Marketing Crash Course is to help IT professionals understand and implement effective marketing strategies.
How long does it take to read The IT Marketing Crash Course?
The estimated reading time for The IT Marketing Crash Course is several hours. The Blinkist summary can be read in just 15 minutes.
Is The IT Marketing Crash Course a good book? Is it worth reading?
The IT Marketing Crash Course is worth reading for IT professionals who want to learn practical marketing techniques. It offers valuable insights and actionable advice.
Who is the author of The IT Marketing Crash Course?
The author of The IT Marketing Crash Course is Raj Khera.
What to read after The IT Marketing Crash Course?
If you're wondering what to read next after The IT Marketing Crash Course, here are some recommendations we suggest:
- Irresistible by Adam Alter
- World Order by Henry Kissinger
- The One Minute Manager Meets the Monkey by Kenneth H. Blanchard
- The 4-Hour Body by Tim Ferriss
- The Ultimate Sales Machine by Chet Holmes
- Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
- Storytelling with Data by Cole Nussbaumer Knaflic
- Python Crash Course by Eric Matthes
- The Epic of Gilgamesh by Anonymous
- Hope for Cynics by Jamil Zaki