Open in the App Open in the App Open in the App
Get the key ideas from

It’s Not How Good You Are, It’s How Good You Want to Be

The World’s Best Selling Book

By Paul Arden
12-minute read
Audio available
It’s Not How Good You Are, It’s How Good You Want to Be: The World’s Best Selling Book by Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

  • People in marketing and advertising
  • Entrepreneurs and anyone with a product to sell
  • Dreamers and ambitious folk who need motivation

Paul Arden is a creative mastermind with over 30 years’ experience in the advertising industry. He’s worked with major companies such as Toyota, British Airways and Fuji to create some of the most successful advertising campaigns in Britain. He is also the author of Whatever You Think, Think The Opposite (2006) and God Explained in a Taxi Ride (2007).

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from

It’s Not How Good You Are, It’s How Good You Want to Be

The World’s Best Selling Book

By Paul Arden
  • Read in 12 minutes
  • Audio & text available
  • Contains 7 key ideas
It’s Not How Good You Are, It’s How Good You Want to Be: The World’s Best Selling Book by Paul Arden
Synopsis

It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

Key idea 1 of 7

Be ambitious and set goals beyond what you think you’re capable of.

Everyone wants to be good at what they do. But what does “being good” mean to you? Do you want to be the best in your workplace? The best in your community? Or perhaps the best in the world?

Many believe that the most successful people in the world are also the most talented, but that’s only one piece of the pie.

Sure, talent is important. But talent on its own will only get you so far. If you want to reach the level of world-class greatness, you’ll need to combine talent with another key factor – ambition.

Think of your friends and classmates growing up. Did the smartest or most talented students end up being the most successful? When someone has smarts, but no ambition, they'll usually get by on whatever past accomplishments they may have. The brightest stars, on the other hand, are the ones who combine their know-how with ambition and a vision for the future.

The truth is, lots of people are smart and talented, but there’s no replacing real ambition and persistence in planning for your future. And this involves setting goals that may not seem achievable today.

In other words, the secret to reaching great heights is to ignore your current limitations and set goals above and beyond what you think you’re capable of.

Keep in mind that you can always continue learning and adding to your skillset. You may not think you’re capable of running your own business, for example, but don’t let that stop you from making it your goal. Just because you’re ill-prepared for something today, it doesn’t mean you won’t be ready tomorrow.

Even if your goal isn’t entirely logical, it can be a perfect source of ambition, inspiration and motivation. When former Spice Girl Victoria Beckham was a teenager, she told herself, “I want to be as famous as Persil Automatic.” Persil Automatic is one of the most popular brands of detergent in England, so Beckham wasn’t even thinking in terms of singers or even human beings. She wanted to become a household name, and that’s just what she did. And so can you, if you set the right goals and have the ambition to see them through.

Key ideas in this title

No time to
read?

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.