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Start with Why

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek
13-minute read
Audio available
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why gets to the bottom of why certain people and businesses are far more innovative and successful than others – even in situations where everyone has access to the same technology, people and resources. The book shows you how to create a business that inspires customers and has satisfied employees.

  • Anyone who wants to feel fulfilled by their work and inspire others
  • Anyone who wants to know why inspiring businesses are more successful
  • Anyone who wants to start a business or organization that can change the world

Simon Sinek is a British motivational speaker and author. He is dedicated to helping leaders and organizations get people excited about ideas that in turn inspire them to act. He gives lectures for corporations, government agencies, diplomats and businesses all over the world. His first TEDx talk in 2009 served as the basis for this book, and is the seventh most viewed on

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