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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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We Are All Weird summary
Seth Godin
The Rise of Tribes and the End of Normal
14 mins
Brief summary
We Are All Weird by Seth Godin embraces the concept of celebrating our unique quirks. Godin argues that in today's society, the "normal" person no longer exists and that being weird is the new norm.
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We Are All Weird
Summary of 4 key ideas
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Key idea 1 of 4
The mass market is fading fast, and the future will be weird.
A few years ago, the Antwerp Zoo was in crisis. Once a major attraction, the park was facing declining popularity. Its menagerie could no longer pull in the crowds it once had. Then its elephant got pregnant.
Hoping to generate a bit of buzz, the zoo threw the animal’s sonogram up on Youtube. It worked; the in-utero elephant was a hit, a nationwide news event. They kept going, posting polls and holding a naming contest to keep the public engaged. More and more Belgians became invested in the baby elephant. Attendance rose. The Zoo was back in the limelight.
What makes this success story stand out? The fact that it’s relatively rare. These days, major media events with mass appeal just don’t happen as much as they used to. In fact, mass market success is becoming as rare as a baby elephant.
The key message here is: the mass market is fading fast, and the future will be weird.
According to Godin, grasping exactly what this change entails requires knowing a few key terms: mass, normal, weird, and rich.
First, mass and normal. The author uses these words to describe the old way of doing things – the system of large-scale, undifferentiated production that is our current status quo. Within this system, manufacturers and marketers aim to efficiently meet the needs of the masses, by catering to what they think of as normal.
Of course, normal is relative. Being vegetarian is normal in Mumbai, but not so normal in Kansas. Either way, once marketers decide something is normal, they attempt to make it morally right as well.
In contrast, weird refers to everyone who falls outside the normal masses. This doesn’t mean people with uncommon physical features or minority identities. Instead, it means those with characteristics and qualities that are unusual by choice, that is, strange hobbies or oddball interests.
Having the resources to make those weird choices is what Godin calls being rich, which doesn’t always mean money in the bank – though that certainly helps. It can also mean having free time or community support.
This leaves you with a decision to make: do you want to be on the side of the normal masses, or use your riches to make a leap into the weird? It’s not an easy choice, but Godin believes the way to succeed in this brave new world is by being bold enough to buck the status quo and embrace the bizarre. The next blinks will explain why.
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What is We Are All Weird about?
We Are All Weird (2011) takes aim at the one-size-fits-all mentality that underlies much of our culture. For too long, marketers, manufacturers, and the media have approached the world as if all people were the same. With this perceptive manifesto, Seth Godin unravels the myth of the mass market, arguing that humanity is much more diverse, eccentric, and weird than it seems.
We Are All Weird Review
We Are All Weird (2011) by Seth Godin is a thought-provoking book that challenges conventional thinking about what it means to be normal in today's society. Here's why this book is worth reading:
- It explores the idea that weirdness is the new normal, encouraging readers to embrace their unique qualities and interests.
- The book examines the shift in consumer behavior and how businesses can thrive by catering to niche markets and individual preferences.
- With its engaging examples and insights, it sparks a fresh perspective on how we can celebrate our differences and find success in our increasingly diverse world.
Who should read We Are All Weird?
- Entrepreneurs and advertisers eager to reach niche audiences
- Cultural critics looking to understand our zany zeitgeist
- Weirdos, oddballs, and misfits everywhere
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We Are All Weird FAQs
What is the main message of We Are All Weird?
Embrace your uniqueness and embrace the power of being different in a world that values conformity.
How long does it take to read We Are All Weird?
The reading time for We Are All Weird varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.
Is We Are All Weird a good book? Is it worth reading?
We Are All Weird is worth reading for its insights on embracing individuality in a conformist society.
Who is the author of We Are All Weird?
The author of We Are All Weird is Seth Godin.
What to read after We Are All Weird?
If you're wondering what to read next after We Are All Weird, here are some recommendations we suggest:
- Yes, And by Kelly Leonard & Tom Yorton
- Quirkology by Richard Wiseman
- Tribes by Seth Godin
- The Icarus Deception by Seth Godin
- Humor, Seriously by Jennifer Aaker & Naomi Bagdonas
- Secrets of Dynamic Communication by Ken Davis
- All Marketers Are Liars by Seth Godin
- Poke the Box by Seth Godin
- Outliers by Malcolm Gladwell
- Dopamine Detox by Thibaut Meurisse