The Story Factor explains what a powerful tool narratives can be, and unravels the art of telling your own stories. Stories are far more effective than mere facts or figures when you're making a presentation or trying to inspire people to take action.
Lead with a Story (2012) teaches you how to enhance your skills as a great leader by harnessing the power of storytelling. By taking examples from one of the most successful companies in the world, you’ll learn how to craft a great story that motivates people and modifies their behavior.
The Storytelling Animal (2012) explores humanity’s addiction to stories. It reveals their surprising evolutionary value, and clearly explains the importance – as well as the complications – that stories bring to our lives.
In Stories for Work (2017), Gabrielle Dolan explains the effectiveness of a powerful story, and how business professionals can harness this tool to communicate ideas, motivate employees, persuade clients and achieve goals. Dolan walks you through practical advice on coming up with your own stories, and how to apply them to a range of business scenarios.
Storyworthy (2018) explains how to craft a story for maximum impact. From intriguing beginnings to satisfying endings and everything in between, these blinks provide simple and effective tips and techniques for engaging your audience and bringing entertainment, authenticity and immediacy to your storytelling.
The Science of Storytelling (2019) shows you how to craft a compelling story using lessons from psychology and neuroscience. These blinks walk you through the steps of creating a narrative that grips your audience by subtly manipulating their brains. From demonstrating how to create a perfectly flawed character to explaining the power of stimulating details, Will Storr reveals the crucial elements that go into building a great story.
Show Your Work! (2014) is your guide to becoming findable. It’s about leveraging your network instead of wasting time “networking” in the traditional sense. Filled with actionable advice, it shows how to let others into your process by being productive, open, and generous – and outlines the benefits you’ll receive in return.
Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.
Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.
The Art of Rhetoric (4th century BCE) is a practical manual on the art of public speaking and persuasion. Written almost 2,500 years ago, The Art of Rhetoric remains one of the most incisive and comprehensive studies on rhetoric ever written.
The Journey Beyond Fear (2021) is a guide to overcoming fear and reaching your full potential. During his 40-year career in Silicon Valley, Hagel has identified three practical tools that anyone can benefit from. Here, he explains exactly how to use them, so you can make the most of exciting new opportunities in your professional and personal life.
Win Every Argument (2023) is a guide to the art of argument by one of the world’s most combative debaters: journalist, anchor, and writer Mehdi Hasan. Drawing on ancient theories of persuasion, neuroscientific theories of cognition, and the rhetorical tricks of contemporary politicians, Hasan reveals the secrets to winning arguments in today’s post-factual world.
The Hero with a Thousand Faces (1948) is a seminal work of comparative mythology. It reveals that foundational myths from around the world share similar structures and themes, which trace back to some of our earliest stories and continue to hold a strong power over us today.
The Presentation Advantage (2015) gives you the strategies you need to connect with your audience and get the results you want. Presentation happens everywhere from the boardroom to a first date. How you present yourself has everything to do with how much success you’ll achieve.
How We Heal (2022) provides a detailed look at the complex and life-changing process of self-healing. Techniques are separated into a 4-step framework which provides encouragement, practical strategies, and journaling exercises to help you rediscover your inner power and cultivate a sense of inner peace.
Magic Words (2023) teaches you how to use the power of language to achieve your goals. Want to win an argument, nail a job interview, or get your child to clean up after themselves? This guide reveals the magical yet scientifically proven words that may make all the difference.
Care of the Soul (2016) offers a Jungian approach to everyday life. It’s a guide for codifying our experiences into story and myth, recognizing and accepting the soulfulness and messiness of our experiences, and seeing the sacred in the ordinariness of life.
The 16 Undeniable Laws of Communication (2023) addresses the fear of public speaking. It offers tried-and-true techniques that can transform any beginner or average speaker into a trusted and effective communicator.
Traffic Secrets (2023) reveals an explosive truth: your dream customers are primed and ready. Learn how to analyze your target audience, locate their hotspots, and capture them with evergreen growth-hacking strategies. This game-changing guide unveils precise techniques for driving consistent traffic to your funnels, laying the foundation for unstoppable online growth.
Emotion by Design (2022) explores the creative philosophies that can differentiate your brand from the rest. It features lessons and stories from the author’s design and marketing experience at Nike.
Business Writing Tips (2023) condenses years of personal experience into practical tips for better business or nonfiction writing. With its stress on writing as a learnable skill, it provides actionable guidance to overcome common challenges and help you become a more confident, persuasive communicator.
Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.
The Birth of Tragedy (1872) interprets Greek tragedy’s birth and death. The narrative advocates the re-emergence of tragic arts and rejects the societal shift towards rationality and science during the time when it was written.
A Portrait of the Artist as a Young Man (1916) explores the maturation of Stephen Dedalus, an introspective and artistically inclined young man grappling with personal and national identity, religion, and aesthetic philosophy. It frames the universally relatable struggle of growing up and self-discovery.
Charlie and the Chocolate Factory (1964) revolves around a poor boy, Charlie, who, despite his dire circumstances, maintains his moral compass in a world riddled with materialism as he embarks on a magical adventure inside an opulent chocolate factory.
Areopagitica (1644) details Milton's passionate appeal for freedom of the press and against censorship. Arguing for the right to freely express and circulate ideas, it erects a crucial pillar of democratic society.
Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.
The Art of Resilience (2020) is the story of Ross Edgley’s extraordinary swim around Great Britain, in which he pushed the limits of human endurance and resilience. Through anecdotes, scientific research, and philosophical reflections, it explores the depths of mental and physical strength and offers advice on how to be truly unbreakable.
The Unbearable Lightness of Being (1984) tells the story of the intertwined lives of two couples navigating love, politics, and existential dilemmas in Soviet-era Czechoslovakia. By exploring the concepts of “lightness” and “weight” it offers reflections on fate, the choices we make in life, and the very nature of existence.
The Legend of the Monk and the Merchant (2003) tells the fictional story of Antonio, a successful merchant who’d been raised in a monastery. The fable introduces twelve principles for success at home, work, and beyond. By applying them, you too can enjoy some of the protagonist’s wide-ranging prosperity.
Narrative and Numbers (2017) explores the role of storytelling and quantitative analysis in determining corporate valuations. It reveals how narratives may greatly influence financial models and projections, using real-world examples ranging from Uber to Vale, and including Twitter and Facebook's diverging paths.
Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning.
Kafka on the Shore (2002) is a metaphysical adventure involving two main characters: Kafka Tamura, a 15-year-old runaway, and Satoru Nakata, an elderly man with mysterious powers. As Kafka seeks refuge in a library, strange events unfold that may reveal secrets about his past. Meanwhile, Nakata embarks on a quest to find a mystical stone that may be the key to resolving Kafka’s predicament.
The Storyteller (2021) captures Dave Grohl’s journey through the highs and lows of a life in rock music, from his formative years in the punk scene to superstardom with Nirvana and the Foo Fighters. Grohl shares candid stories of fame, music, and fatherhood, offering a window into the life of one of rock’s most enduring figures. Through his personal anecdotes, Grohl reveals the passion and perseverance behind his legendary career.
The Freedom Writers Diary (1999) chronicles the journey of students at Wilson High School in California and their English teacher. From their freshman year in the fall of 1994 to graduation in the spring of 1998, the teens learned about and stood up to countless social issues, transforming from so-called “unteachable, at-risk students” into the self-dubbed “Freedom Writers.” Their book recounts their collective experiences, struggles, and triumphs.
The Tempest (1623) is the ultimate revenge story. After being exiled from Milan by his scheming brother, the sorcerer Prospero uses his magical powers to conjure a storm that shipwrecks his enemies on his island, where he uses a series of magical illusions to take his vengeance.
Forget mind control. In Cultish (2021), Amanda Montell exposes the verbal tricks that bind groups, from Heaven’s Gate to your Peloton Group. A fascinating look at how words shape beliefs and persuade us. Decode the language of domination and reclaim your power.
The Work of Art in the Age of Mechanical Reproduction (1935) is a pioneering examination of how mechanical reproduction – particularly via photography and film – transformed the nature, value, and perception of art. It explores the concept of the "aura" of a work of art and how this aura diminishes in a reproduced work.
Supercommunicators (2024) explores the art of effective communication, focusing on the three types of conversations: practical, emotional, and social. It teaches that understanding and aligning with these conversation types is key to connecting with others. By practicing these techniques, you can make your engagement in discussions more meaningful and empathetic.
Says Who? (2024) is an insightful examination of the complex and ever-evolving nature of language. It explores how perceptions, norms, and social forces shape the way we use and understand language, and how these dynamics impact communication across various contexts. Ultimately, it challenges readers to reexamine their assumptions about “correct” language and consider the nuanced role language plays in shaping identity, culture, and society.
Get the Picture (2024) turns an investigative lens on the complex and often insular world of contemporary art along with its quirks and contradictions. It explores the obsessions that drive artists and collectors, sheds light on the personal and sometimes irrational reasons that art becomes meaningful, and unravels the motivations and passions of artists and collectors to uncover how deeper engagement with art can be achieved.
How to Tell a Story (2022) is a unique guidebook that unlocks the secrets to delivering narratives that captivate audiences and resonate with authenticity and emotion. From finding the perfect beginning and ending to mastering the art of delivery, it equips storytellers of all levels with the tools they need to leave a lasting impression.
The $12 Million Stuffed Shark (2008) examines the economics and marketing strategies behind the contemporary art world, exploring how pieces like Damien Hirst’s shark sculpture and Jackson Pollock’s drip paintings command such astronomical prices. Covering auction houses, dealers, and collectors, it reveals the forces that drive art market valuations and the role of branding in an artist’s financial success.
The Art of the Tale (2022) offers practical strategies to enhance storytelling for presentations, helping speakers connect with and inspire their audience. It emphasizes the importance of authenticity, adaptability, and avoiding rote memorization to craft memorable and engaging stories, while also boosting confidence and creativity.
How to Write One Song (2020) is a practical guide to songwriting that demystifies the creative process. It includes techniques for overcoming writer’s block, finding inspiration in everyday life, and developing a consistent songwriting practice. It emphasizes that anyone can write a song with the right mindset and tools.
Good People (2024) is a heartwarming collection of real-life stories that showcase the power of everyday kindness and empathy. Through diverse narratives of compassion in action, it explores the impact that small acts of goodwill can have on individuals and communities, offering a hopeful perspective on human nature in an often challenging world.
The Art of Witty Banter (2018) is about mastering the skill of quick, clever conversation to engage and charm others in social settings. It provides practical strategies for developing wit, confidence, and humor, helping to build rapport and navigate social interactions with ease. Through actionable tips, it teaches you how to think on your feet and keep conversations light, playful, and memorable.
This empowering book by Elizabeth D. Gray encourages readers to embrace their worth and believe in themselves. Through personal anecdotes and practical advice, the author inspires individuals to let go of self-doubt and recognize their own value. "I Am Enough" is a reminder that we are all deserving of love, respect, and happiness.
The Moth Presents All These Wonders is a collection of true stories that were originally shared on The Moth stage. From heartwarming tales to thought-provoking reflections, this book showcases the power of storytelling and the extraordinary moments that make up our lives. It reminds us that within every challenge, there is a story worth telling.
Readers who enjoy personal and inspiring true stories
Individuals looking for a diverse collection of narratives from different walks of life
Those who appreciate the power of storytelling and its ability to connect people