Get the key ideas from

See You on the Internet

Building Your Small Business with Digital Marketing

By Avery Swartz
13-minute read
Audio available
See You on the Internet by Avery Swartz

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

  • Small business owners interested in digital marketing
  • Digital and social media managers
  • People interested in marketing strategy

Avery Swartz is a digital marketing consultant, tech writer, and speaker ranked among the Top 50 Women in Marketing by Search Engine Journal. She’s also the founder and CEO of Camp Tech, a company that provides digital marketing training for small businesses and organizations across Canada. 

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
4,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from
Get the key ideas from
Get the key ideas from

See You on the Internet

Building Your Small Business with Digital Marketing

By Avery Swartz
  • Read in 13 minutes
  • Audio & text available
  • Contains 8 key ideas
Upgrade to Premium Read or listen now
See You on the Internet by Avery Swartz
Synopsis

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

Key idea 1 of 8

Your digital presence starts with owning a piece of internet real estate.

For most people, the internet is the first port of call when looking for products or services. This makes being online essential for business owners. If a business doesn’t have a website or an email address, it’s going to miss out on a large number of potential customers.

Being online not only helps people learn more about a business, it also makes the business look more professional. And building this professional image starts with a dedicated domain name.

The key message here is: Your digital presence starts with owning a piece of internet real estate.

A domain name is the website or email address that people use to find you online, and you should own one that matches your business. For instance, Wikipedia owns the domain wikipedia.org, and the New York Times owns NYTimes.com. You can register a domain through a registration company like GoDaddy. Make sure to include all your details when you complete the registration paperwork as this makes you the legal owner of that domain name.

Your domain name should reflect your business name, and you can even go so far as to register several other related names. This prevents anyone else from owning the name unless they buy it from you. Be thorough with your research and be sure about how unique your name actually is. One children's author found out the hard way. She registered a domain with her own name and the extension .ca, only to discover that an adult film star with the same name had already registered the .com version of that domain – you can only imagine the confusion!

Then, once you own a domain name, you can make the arrangements for hosting your email and website.

If you imagine a website or email address as being your home, hosting is like finding a place to build that home. Luckily, some domain registration companies already offer website and email hosting packages, including website building services like Squarespace. These usually include technical support, as well as maintaining and updating your website and email.

For email hosting specifically, the author recommends using Google’s G Suite service or Microsoft’s Office 365 solution. G Suite has the advantage of being easily accessible, relatively cheap, and having great spam filters. On the other hand, Office 365 is a good option for businesses that already use other Microsoft software for their day-to-day admin.

Once you’ve set up your email hosting, you’re pretty much good to go. Your website does, however, require a little more input. We’ll get into how to do this in the next blink.

Upgrade to continue Read or listen now

Key ideas in this title

Upgrade to continue Read or listen now

Learn more, live more

Sign up now to learn and grow every day with the key ideas from top nonfiction and podcasts in 15 minutes.
Created with Sketch.