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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
The Story of Ideas That Fly
Tons of new products and services enter the market every day. And some of them are the result of a truly innovative idea: those products and services that make your life easier, more enjoyable and, simply put, better. But a great product doesn’t guarantee customer satisfaction.
In fact, the customers of today want products and services that truly take their needs seriously. It hasn’t always been like this. In the past, a taxi driver wouldn’t worry too much if a customer was grossed out by his cab, because it was unlikely that the two would ever meet again. Bad customer experiences didn’t affect business.
But with apps like Lyft and Uber, that’s all changing.
That’s because Lyft measures how long your ride lasts, who drove you and what your experience was like. As a result, the focus is put on the quality of the ride, and the customer’s voice is absolutely essential.
So, what does this mean for business in general?
That it’s key to stay relevant to your customers. And that means tracking their behavior and gearing your product or service toward their way of life. A great example is the way Google developed Google Images.
It began as a search engine just like countless others, but became a household name by showing users not just what they search for, but what they want. So, Google’s success wasn’t about tech-savvy developers, but about carefully observing customers and intelligently using the knowledge this observation afforded.
For example, at the 2000 Grammy Awards, Jennifer Lopez donned a see-through Versace dress with an open neckline. The dress became so famous that it got its own Wikipedia page, but also presented a problem that Google had to solve. The dress rapidly became (up to that point) the most googled thing ever; people were dying to see photos of it. Hence, the birth of Google Images.
Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.
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Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma