Open in the App Open in the App Open in the App
Get the key ideas from

Meaningful

The Story of Ideas That Fly

By Bernadette Jiwa
10-minute read
Audio available
Meaningful: The Story of Ideas That Fly by Bernadette Jiwa

Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.

  • Entrepreneurs looking to boost business
  • Innovators
  • Marketing managers who want a broader perspective

Bernadette Jiwa is a brand-story and marketing strategist. She’s written an Amazon bestseller, and offers consulting to entrepreneurs, companies and business leaders, setting them on a path toward producing value for their customers.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2,500+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Created with Sketch.