Building a StoryBrand Book Summary - Building a StoryBrand Book explained in key points
Listen to the Intro
00:00

Building a StoryBrand summary

Donald Miller

Clarify Your Message So Customers Will Listen

4.7 (386 ratings)
22 mins

Brief summary

Building a StoryBrand by Donald Miller is a practical guide to help entrepreneurs and marketers clarify their message and create compelling stories that engage customers and drive business growth.

Table of Contents

    Building a StoryBrand
    Summary of 9 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 9

    Your marketing message needs to be clear and speak to your customer’s needs.

    If you had to come up with an easy way to increase sales, you might think, “Bingo! New website!”

    But a new website, no matter how fancy and tricked out, won’t do the job if you don’t use language effectively.

    So how can you harness the power of prose? Well, you’ll need to construct a clear message, one that presents your brand with no room for confusion. This message should communicate three things: Who you are. What you’re here to do. And why a customer should choose you instead of someone else.

    If your message is a muddle, potential customers will struggle to decipher what you’re offering and quickly take their business elsewhere.

    Let’s say you have a house-painting business, and a customer looking to add a new coat to his house visits your website. You could be the Michelangelo of housepainters, with the sleekest site ever, but none of that will matter if your website doesn’t clearly state that you paint houses.

    When creating the perfect message, the best things to consider are the survival-related needs of your customers. How will your product or service help them survive and flourish?

    To get you in the right frame of mind, let’s turn to psychologist Abraham Maslow. He devised a hierarchy of human needs, arranging them according to their importance to our survival.

    First, come food and drink, and then safety and shelter. Third on the list is our need for companionship: we need both friends and people with whom to reproduce. Finally, we look to satisfy greater needs. These include everything from psychology to spirituality.

    These needs can be leveraged to hone your message and entice customers. Most of us want to be accepted and find a partner and belong to a tribe, and everyone has to eat and drink – so use that knowledge to explain how your product will help customers satisfy those needs and thrive in life.

    So, to take the housepainter example: focus your message on helping customers have their friends over more often – which speaks to their survival-related need for being part of a tribe. If your house looks rundown, people will be reluctant to visit you!

    Want to see all full key ideas from Building a StoryBrand?

    Key ideas in Building a StoryBrand

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Building a StoryBrand about?

    Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

    Building a StoryBrand Review

    Building a StoryBrand (2017) by Donald Miller is a book that helps businesses clarify their message and connect with customers in a powerful way. Here's why this book is worth reading:

    • It offers a step-by-step framework to create a compelling brand story that resonates with customers and drives results.
    • Through real-world examples and practical exercises, it provides actionable advice to help businesses communicate their value effectively.
    • The book's emphasis on simplicity and clarity makes it engaging and ensures that readers stay hooked, making it the opposite of boring.

    Best quote from Building a StoryBrand

    The more simple and predictable the communication, the easier it is for the brain to digest.

    —Donald Miller
    example alt text

    Who should read Building a StoryBrand?

    • Marketing people
    • Storytellers
    • Leaders and executives

    About the Author

    Donald Miller is CEO of the marketing agency StoryBrand and a New York Times best-selling author whose books include Blue Like Jazz and A Million Miles in a Thousand Years.

    Categories with Building a StoryBrand

    Book summaries like Building a StoryBrand

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    30 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Building a StoryBrand FAQs 

    What is the main message of Building a StoryBrand?

    The main message of Building a StoryBrand is how to use storytelling to clarify your brand and engage customers.

    How long does it take to read Building a StoryBrand?

    The reading time for Building a StoryBrand varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Building a StoryBrand a good book? Is it worth reading?

    Building a StoryBrand is worth reading for its practical strategies and actionable tips on improving brand messaging.

    Who is the author of Building a StoryBrand?

    The author of Building a StoryBrand is Donald Miller.