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The Tipping Point
How Little Things Can Make a Big Difference
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
- Anyone who is interested in the way ideas spread
- Anyone who wants to learn how social epidemics break out
- Anyone who works in marketing, advertising or a related field
Malcolm Gladwell is a journalist and the author of five best-selling books, including Blink: The Power of Thinking Without Thinking and Outliers: The Story of Success.
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