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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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We’re All Marketers summary
Nico De Bruyn
20 Go-To Principles to Help You Market Like a Marketer
21 mins
Brief summary
'We're All Marketers' by Nico De Bruyn is a business book that explains how everyone, regardless of their job title, can benefit from marketing skills. It provides insightful advice on creating a personal brand and leveraging marketing techniques to succeed in any career.
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We’re All Marketers
Summary of 7 key ideas
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Key idea 1 of 7
Due to the emergence of social media and online reviews, we’re all marketers now.
When you’re considering going to a new restaurant or the movies, what influences your final decision on where to go or what to see? For many, a common approach is to pick out a few options and then check a website like Yelp or Rotten Tomatoes to see what people have to say about them.
And if you’re on social media sites like Twitter, Facebook or Instagram, there’s a good chance that your choices are being influenced by the opinions of the people you follow – just as your opinions are influencing your followers. In short, we’re all marketers these days.
For the past decade or so, businesses have observed the increasing power of social media to influence sales and the purchasing choices people make. According to a 2012 report in Forbes magazine that surveyed 20,000 people in the US and the UK, 81 percent reported that their buying decisions were influenced by friends and family, while 78 percent were influenced by social media.
So, to be an effective marketer, you need to recognize that it’s people, not platforms, that are influencing today’s buyers. Once you’ve grasped this, you can start to target people directly and benefit from the free word-of-mouth advertising that follows.
This kind of social marketing can’t be bought; you must earn it by building relationships with potential customers, earning their trust and offering both apparent and genuine value.
What people no longer respond to are the mass marketing tactics of old. Mass marketing attempts to appeal to the broadest possible group of consumers. This worked well back when people didn’t have so many different types of media to consume, but today there’s an overwhelming abundance of options, and an equal abundance of marketers competing for people’s attention. As such, the best way to get noticed is to appeal directly to consumers’ interests.
Ultimately, digital marketers use specific techniques to gain loyal customers who’ll be eager to spread the word about their products or services. In the next blink, we’ll start looking at those techniques and identifying ways you can make them work for your business.
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What is We’re All Marketers about?
We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.
We’re All Marketers Review
We're All Marketers (2022) is a thought-provoking book that explores the power of marketing in our everyday lives. Here are three reasons why this book stands out:
- It offers practical insights on how anyone can use marketing principles to effectively communicate their ideas and influence others.
- With engaging stories and relatable examples, the book brings marketing concepts to life, making it accessible and applicable to a wide range of readers.
- By emphasizing the importance of ethical marketing practices in building trust and long-term relationships, the book challenges conventional notions of marketing and prompts readers to reevaluate their own approach.
Who should read We’re All Marketers?
- Students of marketing, branding and advertising
- Entrepreneurs and small business owners
- People interested in how ideas are sold on the internet
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We’re All Marketers FAQs
What is the main message of We’re All Marketers?
The main message of We’re All Marketers is that everyone has the ability to be a marketer and influence others in their personal and professional lives.
How long does it take to read We’re All Marketers?
The reading time for We’re All Marketers varies, but it generally takes a few hours. The Blinkist summary can be read in just 15 minutes.
Is We’re All Marketers a good book? Is it worth reading?
We’re All Marketers is worth reading because it teaches valuable marketing skills that can be applied to all aspects of life, helping you become more influential and successful.
Who is the author of We’re All Marketers?
The author of We’re All Marketers is Nico De Bruyn.
What to read after We’re All Marketers?
If you're wondering what to read next after We’re All Marketers, here are some recommendations we suggest:
- Content Marketing Revolution by Dane Brookes
- Guerrilla Marketing by Jay Conrad Levinson
- Freakonomics by Steven D. Levitt and Stephen J. Dubner
- See You on the Internet by Avery Swartz
- Success Secrets of the Online Marketing Superstars by Mitch Meyerson
- They Ask You Answer by Marcus Sheridan
- The Black Swan by Nassim Nicholas Taleb
- Duct Tape Marketing Revised and Updated by John Jantsch
- Hardcore Self Help by Robert Duff
- Marketing Above the Noise by Linda J. Popky