How to Grow Your Small Business Book Summary - How to Grow Your Small Business Book explained in key points
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How to Grow Your Small Business summary

Donald Miller

A 6-Part Strategy to Help Your Business Take Off

4.8 (43 ratings)
16 mins

What is How to Grow Your Small Business about?

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

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    How to Grow Your Small Business
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    Your Cockpit - Leadership

    Before a plane even takes off, the pilot knows where and when it’s meant to land. The cockpit of your small business is your leadership team, and you, like a pilot, should know where you want to end up. For a business, this means writing your Mission Statement. 

    Most Mission Statements are too vague. They end up plastered on a company’s website and forgotten. To be useful, your mission statement should be an actual mission, inviting your team into a story where they are a key character. 

    There are three components to a mission statement. The first is the goal itself. In a story, it’s always clear early on what needs to be accomplished. The dragon needs to be slayed, the thief caught, the villain stopped. You should set out three measurable economic goals that your team can rally around. Be specific. Specific goals give your team a clear objective, and lends your mission some traction. 

    Then, your mission statement should include a deadline. People are sometimes nervous to include fixed dates, but deadlines create urgency in your team. Ideally, the timeline shouldn’t be longer than two years. 

    Finally, your mission statement should include a purpose. This gives your mission stakes, and your team a reason why they should care in the first place. 

    Let’s look at an example for a newspaper. 

    “We will increase our subscriber base by 30 thousand, the number of advertisers by 30 percent, and our average client investment to $21 thousand within two years. Because good journalism can change the country.” 

    Notice the three parts to this mission statement: The three measurable goals, the timeline, and the purpose. Once you’ve written your mission statement, you should try to use it as often as possible. Put it on the wall. Read it at meetings. When your mission statement changes, mark the event with fanfare.

    So, now your team knows where the plane is going. Let’s look at how to get there. 

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    About the Author

    Donald Miller is an author, a public speaker, and the CEO of his company, StoryBrand. He’s written many books across topics on business, spirituality, and family, including New York Times bestsellers Blue Like Jazz (2003), and Building a StoryBrand (2017). He is also the host of the Business Made Simple podcast. 

    Who should read How to Grow Your Small Business?

    • Small Business Owners
    • Entrepreneurs 
    • Anyone who spends too much time putting out fires in their business

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