Open in the App Open in the App Open in the App
Get the key ideas from

Connected CRM

Implementing a Data-Driven, Customer-Centric Business Strategy

By David S. Williams
10-minute read
Audio available
Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy by David S. Williams

Connected CRM (2014) cuts through buzzwords like “the cloud,” “personalization” and “big data” to show us how best to use information to serve customers in the brave new world of online business.

  • Online marketers
  • Business insiders
  • Everyone interested in CRM

David Williams is the CEO of performance marketing agency Merkle. He is a frequent speaker at industry events and has written numerous articles and white papers on database marketing and analytics, customer relationship marketing and marketing technology.


© David S. Williams: Connected CRM copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

No time to

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.