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Unfiltered (2022) blends a practical business handbook with Rachel Pedersen’s inspirational journey from a single-mom on welfare to the CEO of two multi-million dollar companies. Using the challenges she’s faced and the lessons she’s learned along the way, Pedersen gives aspiring entrepreneurs the tools to start and grow their dream business on their own terms.

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Rachel Pedersen is the CEO of the award winning SocialWorks digital marketing agency and founder of Social Media United, a leading online center for social media education. As a full-time social media consultant and strategist, Rachel helps empower business owners and social media professionals to leverage social media and fast-track their growth potential.

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Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

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Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

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Masters of Scale (2021) is part fascinating anecdote, part how-to guide for entrepreneurs who are preparing to launch their product or scale up their company. With case studies and stories behind some of the world’s biggest companies, it isolates the principles behind successfully scaling up.

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Reid Hoffman is the founder of LinkedIn and a startup guru who’s had a hand in the success of numerous companies, including Airbnb, PayPal, and Facebook. He’s the author of Blitzscaling, The Start-up of You, and The Alliance and hosts the podcast Masters of Scale.

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Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

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Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

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Working in the Gig Economy (2018) is a practical guide to the competitive world of self-employment. How do you learn to enjoy the freedom of self-employment, and how do you make sure you don’t fall into the traps of burnout and disappointed clients? Thomas Oppong lays out the most effective ways to succeed in the gig economy.

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Thomas Oppong is a writer who specializes in entrepreneurship, strategy, business development, and marketing. His work has been published by the likes of CNBC, Inc. Magazine, and The Business Insider, and he curates a weekly newsletter for over 45,000 subscribers. Oppong is also the founder of Allstartups.com, a website that provides resources for start-ups and entrepreneurs.

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The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

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Carlos Gil is a digital storyteller with many years of experience developing social media strategies for leading brands such as LinkedIn, Winn-Dixie, Save-A-lot and BMC Software. He is CEO and founder of the LA-based Gil Media Co. The End of Marketing is his first book.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.

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Joe Lazauskas is the director of content strategy and editor-in-chief of Contently, a global tech company that helps Fortune 500 companies create compelling stories. Contently was founded by Lazauskas’ co-author, Shane Snow. Both are trained wordsmiths with backgrounds in journalism.

© Shane Snow and Joe Lazauskas: The Storytelling Edge copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Unleashing the Ideavirus (2000) provides a map for charting a successful marketing campaign on the modern media landscape. It argues that the rise of the internet and the decline of advertising as an effective way of reaching people dictate that we need to rethink radically the way we approach marketing. And this new approach should embrace the potential for ideas to go viral via peer-to-peer communication.

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Seth Godin is a prolific author, public speaker, and entrepreneur. He has written 19 books to date, including the best sellers Purple Cow, Tribes, and This Is Marketing. He founded the companies Squidoo and Yoyodyne, and in 2018, he was inducted into the Marketing Hall of Fame.

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We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

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Nico De Bruyn fell in love with marketing after getting a degree in nutrition because he realized his heart wasn’t in it anymore. Since then he’s been studying all there is to know about modern marketing techniques. Unable to find the kind of thorough guide to digital marketing he was looking for, he set about interviewing leaders in the field and writing his first book, We’re All Marketers.

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Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

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William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

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Meera Kothand is an online marketing strategist specializing in helping new bloggers and entrepreneurs get their businesses up and running. She’s also a blogger and the owner of meerakothand.com.

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Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

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John Hall is a cofounder of the firm Influence & Co, which helps clients create powerful and engaging content, and his work has been praised by both Forbes and Inc. In 2016, he and his fellow cofounders received the EY Entrepreneur of the Year Award.

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Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.

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Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.

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Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

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Daniel Priestley is a an award-winning entrepreneur who’s been building and buying businesses around the world since he was 21 years old. He is also a sought-after speaker who provides expert business advice, as well as a best-selling author of numerous books, including Entrepreneur Revolution, which he cowrote with Glen McCready.

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Neil Patel is an entrepreneur and digital marketer who works with major corporations like NBC, HP, and Viacom to boost their revenue. He’s a co-founder of the Hello Bar and Crazy Egg platforms, which help people understand visitors to their websites.

Patrick Vlaskovits is a writer and entrepreneur who has contributed to prestigious publications like the Harvard Business Review and the Wall Street Journal. He’s a regular speaker at tech conferences and is the co-founder and head of Superpowered Inc., an online work platform for audio engineers.

Jonas Koffler is a writer and media consultant who advises leaders, artists, start-ups and large companies on development, innovation and strategy. As a writer, he has contributed to a number of bestsellers.

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Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

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Mitch Meyerson is a consultant, public speaker, songwriter and the author of 11 books on business and personal development. He’s asked highly proficient practitioners to share their best tips in Success Secrets of the Online Marketing Superstars.

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Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder. This book shows you how to pick the right market for your product by creating it yourself and making people take notice.

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Al Ramadan, Dave Peterson and Christopher Lochhead are the co-founders of Play Bigger Advisors, where they coach technology firms to help them dominate in their respective market categories. Learn more about their work at www.playbigger.com.

Kevin Maney is a best-selling author and award-winning columnist for Newsweek.

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80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

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Scott A. Dennison is a public speaker, author and marketing expert. As a business advisor, Dennison has worked with businesses across many industries, helping them boost lead generation using online tools.

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