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Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.
- Marketers and entrepreneurs
- Anyone baffled by social media trends
- Anyone who wants their product to go viral
Gary Vaynerchuk is a New York Times bestselling author and storytelling entrepreneur. He also runs his own digital consulting agency, VaynerMedia, which helps Fortune 500 companies develop effective social media strategies. He was voted one of the top 20 people every entrepreneur should follow by BusinessWeek.
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Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
- Read in 10 minutes
- Audio & text available
- Contains 7 key ideas
Synopsis
Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.
Key idea 1 of 7
What‘s in it for me: Finally achieve social media domination.
Nowadays people scramble all over each other to scream as loudly as possible on social media. They must think it’s the only way to get heard and spread the word about their product. They’re wrong.
While social media can be a chaotic place with billions of voices and brands all vying for each others’ attention, there’s an easy way to cut through the noise: You have to know what your story is, and how to present it on each social network in the best way.
Just a few tricks and tips will help your story reach more people than you ever thought possible. After reading these blinks, you’ll have learned
- how to market products on social media without annoying people;
- which social media network is the most underused, despite its huge potential; and
- why where you put the story is as important as the story itself.
Key ideas in this title
- What‘s in it for me: Finally achieve social media domination.
- Social media is essential for successful product marketing.
- A great marketing campaign relies on its content.
- If you want to maximize exposure on Facebook, your content has to be outstanding.
- Twitter can provide great brand exposure if used #properly.
- Businesses still haven’t caught on to the marketing power of Pinterest.
- Final summary
