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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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POP! summary
Create the Perfect Pitch, Title and Tagline for Anything
19 mins
Brief summary
POP! by Sam Horn is a guide to help you create and deliver memorable presentations. It contains practical tips and techniques to grab your audience's attention and leave a lasting impression.
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POP!
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Key idea 1 of 10
The key to a sticky message is to make it POP!: Purposeful, Original and Pithy.
Every single day, from the moment we connect to the internet or walk out onto the street, we are bombarded with ads that fight for our money and our attention. But have you ever wondered why some ads are more successful than others?
The answer is simple: the ads that grab your attention are the ones that POP! – or that are Purposeful, Original and Pithy.
Let’s examine these elements one by one.
First comes Purpose. Whether you’re trying to spread an idea or sell a product, your message has to instantly communicate your purpose – and how it positively affects your audience.
In fact, the best wordplay in the world won’t POP! unless it does two things: it must precisely articulate the essence of your message and show your audience what’s in it for them.
Then comes Originality. You’ve got to remember that no matter how brilliant your product or message is, someone else is probably trying to do something similar. Therefore you need to distinguish yourself by every means possible, and in particular, by being original in what you do.
Keep in mind that people’s yearning for something fresh is so strong that even if the essence of what you’re doing is not new, it still has a chance of taking off if you can make it original.
Finally, there’s Pith. The word pith means the essence of something – a concept that’s crucial, as the human brain can actually only hold about seven bits of information in short-term memory! This means that you have to be pithy and convincing in a second, or your idea will soon be forgotten.
It’s no coincidence that the top slogans of the twentieth century, as selected by Advertising Age magazine, are all less than seven words: De Beers’ “Diamonds are forever,” Nike’s “Just do it,” and Avis’ “We try harder.”
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What is POP! about?
This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.
POP! Review
POP! by Sam Horn (2006) is a fascinating exploration of how to make your ideas stand out and capture people's attention. Here are three reasons why this book is definitely worth reading:
- It offers practical strategies that help you communicate your ideas effectively and make them memorable.
- Full of engaging stories and examples from real-life, it keeps you hooked and provides tangible insights.
- The book's unique approach to creativity and communication makes it a refreshing read that never becomes boring.
Best quote from POP!
I have six honest servants... Their names are what, why, and who, and when and where and how. – Robert Louis Stevenson
—Sam Horn
Who should read POP!?
- Anyone who wants to learn how to sell
- Anyone who has to deliver professional pitches or create titles or taglines
- Anyone who wants to share their ideas and make them stick
Categories with POP!
Book summaries like POP!
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POP! FAQs
What is the main message of POP!?
The main message of POP! is how to create captivating presentations that grab attention and make an impact.
How long does it take to read POP!?
The reading time for POP! varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is POP! a good book? Is it worth reading?
POP! is a must-read for anyone looking to improve their presentation skills. It offers practical techniques and strategies to make your presentations unforgettable.
Who is the author of POP!?
The author of POP! is Sam Horn.
What to read after POP!?
If you're wondering what to read next after POP!, here are some recommendations we suggest:
- Pitch Anything by Oren Klaff
- Got Your Attention? by Sam Horn
- Secrets of Dynamic Communication by Ken Davis
- Fierce Conversations by Susan Scott
- Cinema Speculation by Quentin Tarantino
- The First Minute by Chris Fenning
- Pitch Like Hollywood by Peter Desberg and Jeffrey Davis
- The 3-Minute Rule by Brant Pinvidic
- Building a StoryBrand by Donald Miller
- Hope Is Not a Strategy by Rick Page