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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Epic Content Marketing summary
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
16 mins
Brief summary
Epic Content Marketing by Joe Pulizzi is a guide to achieving success in content marketing. Through effective storytelling, consistent publishing, and strategic distribution, businesses can create a loyal following and generate more leads.
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Epic Content Marketing
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Key idea 1 of 6
Content marketing helps you grab customers’ attention by giving them the information they crave.
Marketing is everywhere. You are, on average, bombarded by some 5,000 marketing messages every single day!
As a consumer, there are few moments of the day when you’re not being asked to consider a product or service. As a business, on the other hand, you’ve got to fight through this persistent noise to get your message heard.
To make sense of the chaos, you need to realize the fundamental mistake of traditional advertising. Your customers don’t care about your products or your services. Customers care about themselves.
If all you do is list your product’s great features, your message will fall on deaf ears. But what if you instead helped your customers to understand how those features could change their lives?
This is content marketing – a new marketing approach that gives you the power to truly grab your customers’ attention.
Agricultural specialist Deere & Company is already incorporating content marketing into its overall strategy. The company’s publication “The Furrow” is no mere sales catalog but a magazine that informs farmers about the latest agricultural technology and how to successfully use it. By providing trustworthy advice, Deere also increases demand for its own products.
Content marketing can also benefit companies through strategies that can increase consumer trust for a far lower cost than traditional marketing.
Venture capital firm OpenView in 2009 launched a blog to share the company’s insights about topics of interest to entrepreneurs, such as marketing and finance. Within three years, as many as 18,000 subscribers signed up.
Yet if OpenView had decided instead to attract clients through more traditional methods, such as billboard or television ads, the company’s marketing costs would have been far higher. In contrast, operating a blog was very inexpensive.
And as OpenView expanded its collection of informational posts, podcasts and videos, it became a trusted resource for exactly the kind of entrepreneurs the company wanted to attract.
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What is Epic Content Marketing about?
Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.
Epic Content Marketing Review
Epic Content Marketing (2013) by Joe Pulizzi is a must-read for anyone seeking to create compelling content that drives results. Here's why this book stands out:
- With its emphasis on strategy and practical tips, it provides a roadmap for developing a content marketing plan that delivers value to your audience.
- The book explores real-life examples and case studies, showing how brands have successfully utilized content marketing to build their brand and drive customer engagement.
- Pulizzi's straightforward and jargon-free approach makes the book accessible and engaging, ensuring that readers stay captivated throughout.
Who should read Epic Content Marketing?
- Entrepreneurs looking to efficiently market their ideas
- Companies wanting to become the trusted expert in their field
- Marketing executives seeking a new way of approaching their craft
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Epic Content Marketing FAQs
What is the main message of Epic Content Marketing?
The main message of Epic Content Marketing is that creating valuable and relevant content is crucial for business success.
How long does it take to read Epic Content Marketing?
The reading time for Epic Content Marketing varies depending on the reader's speed, but it typically takes several hours. However, you can read the Blinkist summary in just 15 minutes.
Is Epic Content Marketing a good book? Is it worth reading?
Epic Content Marketing is a worthwhile read for anyone interested in content marketing. It provides actionable insights and strategies to help businesses stand out in a crowded market.
Who is the author of Epic Content Marketing?
Joe Pulizzi is the author of Epic Content Marketing.
What to read after Epic Content Marketing?
If you're wondering what to read next after Epic Content Marketing, here are some recommendations we suggest:
- Content Inc. by Joe Pulizzi
- Content Marketing Revolution by Dane Brookes
- 12 Rules For Life by Jordan B. Peterson
- Hook Point by Brendan Kane
- Atomic Habits by James Clear
- Negotiation Made Simple by John Lowry
- The Courage to Be Disliked by Ichiro Kishimi & Fumitake Koga
- The End of Marketing by Carlos Gil
- Influence by Robert B. Cialdini
- How to Take Smart Notes by Sönke Ahrens