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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Rebuild Your Personal Brand and Rethink the Way You Work
Career Rehab by Kanika Tolver encourages professionals to renovate their careers. This empowering guide provides actionable advice on rebuilding personal brands, embracing change, and designing fulfilling career paths that align with individual strengths and ambitions.
Is your work life showing signs of distress? Maybe you’re experiencing a lack of professional development, your passion has faded, or you dread heading to the office each morning. Perhaps a crushing workload is leading to burnout, or tensions with your team are spilling into your personal life. If any of these symptoms sound familiar, it’s time for career rehab.
The first step is identifying which career stage you're at. There are three main personas to consider. First, there's what the author calls the Cool Geek. This is typically a recent graduate with less than five years of experience, looking to align their education with organizations that will challenge and reward them. The second persona is the Corporate Rebel, someone with five or more years of experience who is ready for a promotion or a new direction. Finally, there's the Career Dropout, a seasoned professional prepared for a complete reinvention.
Whichever path you’re on, your rehab will comprise the same four core steps: Design, Build, Test, and Launch. In the Design phase, let yourself dream big. Could you turn your passion for sustainability into an environmental consulting role? Or transform your coding hobby into a tech career? Ask yourself honestly: is your current path bringing you happiness? If not, what would align better with your purpose?
The Build phase focuses on personal branding and skill development. This might mean formal qualifications, perhaps a certification in project management or a short course in data analytics. Don’t overlook soft skills like presentation and communication, as they’re often the difference makers in career transitions.
During the Test phase, you’ll refine your professional presence. This involves updating your resume and posting it strategically online. You’ll learn to experiment with different platforms and presentations until you’re reaching the right audience.
Finally, in the Launch phase you’ll perfect the art of selling your personal brand through networking and interviews. This is about presenting your authentic self in a way that resonates with your target employers while staying true to who you are.
Make no mistake, a career rehabilitation journey requires commitment and courage, but the alternative is remaining stuck in work that drains rather than energizes you. By following this structured process of Design, Build, Test, and Launch, you can create a career that truly fits. In the following four sections, we’ll share detailed break-downs of these four steps.
Career Rehab (2020) provides a practical roadmap for transforming unfulfilling jobs into dream careers through personal branding and strategic career planning. Guiding job-seekers through the four phases of career rehab – designing, building, testing, and launching – it offers a step-by-step guide to creating a dream career.
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma