Open in the App Open in the App Open in the App

Get key ideas from this and 2,500+ other books in just a few minutes

Get the key ideas from

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

By Tim Wu
13-minute read
Audio available
The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.

  • Entrepreneurs and aspiring businesspeople
  • Veteran marketers, or those new to the industry
  • Tech industry employees, including programmers and developers

Tim Wu is a policy advocate, law professor at Columbia Law School and frequent contributor to NewYorker.com. He’s the author of The Master Switch and head of the Poliak Center at the Columbia University School of Journalism in New York.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2,500+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2,500+ best-selling nonfiction books.
Created with Sketch.