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The Attention Merchants

The Epic Scramble to Get Inside Our Heads

By Tim Wu
13-minute read
Audio available
The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.

  • Entrepreneurs and aspiring businesspeople
  • Veteran marketers, or those new to the industry
  • Tech industry employees, including programmers and developers

Tim Wu is a policy advocate, law professor at Columbia Law School and frequent contributor to He’s the author of The Master Switch and head of the Poliak Center at the Columbia University School of Journalism in New York.

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