Ultimate Guide to Local Business Marketing Book Summary - Ultimate Guide to Local Business Marketing Book explained in key points
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Ultimate Guide to Local Business Marketing summary

Perry Marshall and Talor Zamir

How to master local online marketing

4.1 (22 ratings)
13 mins
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    Ultimate Guide to Local Business Marketing
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    In our digital age, traditional marketing methods like printing business listings or ads are now mostly irrelevant.

    An established lawyer enjoys a broad client base and large income. For years, he’s advertised successfully in the local yellow pages. Yet recently, his list of new clients has been steadily dwindling.

    To combat this, he decides to invest in larger, more expensive print ads in local business directories but sees no resulting bump in client referrals. What is this lawyer doing wrong?

    Our lawyer is basically behind the digital ball; he’s failed to keep up with a changing world. To put it another way, he’s using traditional forms of marketing that are outdated in today’s market.

    He’s not alone, as this strategy is common with many established local businesses. Local business directories, along with other traditional advertising such as billboards and posters – even ads in newspapers or on radio and television – are not as effective as they once were.

    Think about it: When was the last time you flipped through a local Yellow Pages or saw an ad on television that inspired you to make a purchase?

    Most local American businesses struggle with marketing, an essential component of business success. Even if you’re the best in your market, if you don’t know how to get new clients through your doors, you won’t get very far. Marketing is crucial – and today, good marketing is online marketing.

    While business directories like the Yellow Pages were once the main advertising tool for local shops, today online search engines have taken their place. Not ten years ago, if you were looking for a lawyer, dentist or plumber, you’d first flip through your local business directory. Today, however, most people use Google or another search engine to find local services.

    Right now, there are dozens of locals in your area using the internet to find a service like the one you provide. The question is, will they find you?

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    Key ideas in Ultimate Guide to Local Business Marketing

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    What is Ultimate Guide to Local Business Marketing about?

    Ultimate Guide to Local Business Marketing (2016) shows you how to update your local business’s advertising strategy for the information age. These blinks describe how you can harness the power of smart keywords, search engines and a savvy, well-built website to win more customers.

    Best quote from Ultimate Guide to Local Business Marketing

    The highest-quality leads come from people who are actively searching for you.

    —Perry Marshall and Talor Zamir
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    Who should read Ultimate Guide to Local Business Marketing?

    • Small business owners looking to jumpstart online marketing strategies
    • SEO specialists or consultants exploring Google AdWords
    • Marketing students or anyone interested online marketing

    About the Author

    Perry Marshall is an American author and online marketing expert who wrote the bestselling book on web advertising, Ultimate Guide to Google AdWords.

    Talor Zamir is an online marketing, entrepreneurship and personal development speaker and consultant, known for his pay-per-click strategies and local business knowledge.

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