Name: $100M Offers
Rating: 4.3 (172 reviews)
Author: Alex Hormozi

What’s in it for me? Create a big-ticket offer that sells.

Imagine you could retire forever on your next sale. Sounds crazy, right? Well, maybe you’re just not thinking big enough.

According to Alex Hormozi, the secret to a retire-forever sale lies in creating a Grand Slam Offer – a big-ticket offer so irresistible, people would feel stupid turning it down.

Most entrepreneurs find themselves in a constant struggle for more clients and more profit, paddling like crazy from month to month but barely keeping their heads above water. Grand Slam Offers dissolve both these problems. Grand Slam Offers can result in you simultaneously landing more clients and more profit than you know what to do with.

In this Blink, we’ll focus on what it takes to create a Grand Slam Offer. We’ll start by exploring the psychology of pricing and perceived value, and then dive into how to differentiate and optimize your specific product or service. By the end, you’ll have a Grand Slam Offer of your very own – no matter what kind of product you sell.

Ready? Then let’s get started.

Business 101

“If you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.”

This quote, taken from a 2015 letter to Amazon shareholders from Jeff Bezos, is a perfect introduction to Alex Hormozi’s idea of the Grand Slam Offer. It’s no coincidence Jeff Bezos uses baseball as an analogy for business – being an entrepreneur means stepping up to the plate and swinging every single day. And while the difference in effort between striking out (making no sales) and hitting a home run (making several sales) is minuscule, the difference in reward is massive.

Hitting a grand slam is the best possible score a batter can get. Slugging a home run with all bases loaded earns that batter four defining runs and a deafening roar from the crowd. As an entrepreneur, however, you can do even better. As Bezos goes on to say in his letter, “In business, every once in a while, when you step up to the plate, you can score 1,000 runs.” Hormozi’s Grand Slam Offer – named in homage to both Bezos and the significance of such an occurrence in baseball – facilitates just that.

But before we dive into how to build your retire-forever offer, let’s first be clear on what an offer is.

Business success necessitates customers and clients handing you money. An offer is how you prompt this exchange by putting forward a product (software, for instance) or service (interior design, for example), along with the terms and conditions attached.

Sounds almost too simple, doesn’t it?

When Hormozi was 23 years old, his mentor, millionaire Travis Jones, shared the secret to sales with him: “Make people an offer so good they would feel stupid saying no.” Present an eye-wateringly good transaction to your customers and clients and you can hit an entrepreneurial grand slam. It actually is that simple.

Need more convincing? Let’s break down the Grand Slam Offer formula and explore some real-world examples in the next sections. First stop: pricing.

Understanding price

In Hormozi’s portfolio of companies, “grow or die” is a shared mantra. While this could cue scenes from The Hunger Games, there’s some math behind the motto.

To maintain business success, your enterprise needs to match the growth of the stock market year on year. So, if the stock market grows nine percent this year, your business needs to grow nine percent, too – just to keep pace. Therefore, anything less than nine percent growth is, in a way, entrepreneurial death.

Understanding value

“Price is what you pay,” said Warren Buffett. “Value is what you get.” Master the psychology of value, and you’ll master the art of selling.

As highlighted in the last section, offering disproportionate value is the key to unlocking big-ticket pricing. But how do you actually do that? Here’s where Hormozi introduces his Value Equation.

Leveraging scarcity and urgency

Humans crave what they can’t have. Think of the pull of a freshly baked brownie when you’re on a diet or a sleek new smartphone when you’re saving for your first home.

Desire is a formidable force. Entrepreneurs who recognize this see their profits skyrocket – not by changing their product or service, but by changing how they present it. Specifically, by wrapping their offer in scarcity and urgency.

Key ideas in $100M Offers

About the Author

Alex Hormozi is an Iranian-American entrepreneur and investor. Hormozi started his first business at age 23, and as of 2023, his portfolio of 16 companies generates over $200 million per year. Hormozi is now the managing partner of Acquistion.com, where his mission is to make real-world business education accessible to everyone.