$100M Offers Book Summary - $100M Offers Book explained in key points
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$100M Offers summary

Alex Hormozi

How To Make Offers So Good People Feel Stupid Saying No

4.3 (172 ratings)
16 mins
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    $100M Offers
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    Business 101

    “If you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.” 

    This quote, taken from a 2015 letter to Amazon shareholders from Jeff Bezos, is a perfect introduction to Alex Hormozi’s idea of the Grand Slam Offer. It’s no coincidence Jeff Bezos uses baseball as an analogy for business – being an entrepreneur means stepping up to the plate and swinging every single day. And while the difference in effort between striking out (making no sales) and hitting a home run (making several sales) is minuscule, the difference in reward is massive.

    Hitting a grand slam is the best possible score a batter can get. Slugging a home run with all bases loaded earns that batter four defining runs and a deafening roar from the crowd. As an entrepreneur, however, you can do even better. As Bezos goes on to say in his letter, “In business, every once in a while, when you step up to the plate, you can score 1,000 runs.” Hormozi’s Grand Slam Offer – named in homage to both Bezos and the significance of such an occurrence in baseball – facilitates just that. 

    But before we dive into how to build your retire-forever offer, let’s first be clear on what an offer is.

    Business success necessitates customers and clients handing you money. An offer is how you prompt this exchange by putting forward a product (software, for instance) or service (interior design, for example), along with the terms and conditions attached. 

    Sounds almost too simple, doesn’t it? 

    When Hormozi was 23 years old, his mentor, millionaire Travis Jones, shared the secret to sales with him: “Make people an offer so good they would feel stupid saying no.” Present an eye-wateringly good transaction to your customers and clients and you can hit an entrepreneurial grand slam. It actually is that simple.  

    Need more convincing? Let’s break down the Grand Slam Offer formula and explore some real-world examples in the next sections. First stop: pricing. 

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    What is $100M Offers about?

    $100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

    Who should read $100M Offers?

    • Those launching their first business 
    • Serial entrepreneurs 
    • People working in sales or marketing 

    About the Author

    Alex Hormozi is an Iranian-American entrepreneur and investor. Hormozi started his first business at age 23, and as of 2023, his portfolio of 16 companies generates over $200 million per year. Hormozi is now the managing partner of Acquistion.com, where his mission is to make real-world business education accessible to everyone. 

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