The Art of Social Media Book Summary - The Art of Social Media Book explained in key points
Listen to the Intro

The Art of Social Media summary

Guy Kawasaki and Peg Fitzpatrick

Power Tips for Power Users

3.5 (81 ratings)
9 mins
Table of Contents

    The Art of Social Media
    summarized in 4 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 4

    Drunken profile pic and handle, “MartiniMom?” Think about how you present yourself online.

    The first things you see on any social media platform are a picture and a name.

    With these two tiny pieces of information, people make a snap decision: to follow, or not?

    If you want to give yourself a headstart on social media, you need to take seriously the importance of screen names and profile pictures.

    First off, today’s clever username may be tomorrow’s regret. A name like MartiniMom or HatTrickHank might be funny now, but potentially embarrassing if you want to connect with serious businesses in the future!

    The best screen names are simple, memorable and logical. The best option? Your own name. And in full! A screen name like “Guy Kawasaki” is a cut above something like “G.T. Kawasaki.”

    Once you’ve chosen a screen name, you’ll need a vanity URL for the social network you’re using.

    This way, people will see your name in the URL of your profile, such as Without a vanity URL, your profile will be identified by just a random string of numbers.

    Depending on the social network, it might be too late to get a unique URL that includes your name, but you should try and get something as close as possible. If you want to be remembered, you’ll need something better than a string of numbers!

    Next, consider your profile picture. For one, a picture proves that the page really belongs to you. There might be hundreds of people with your name, so you’ll need a profile picture to make yourself recognizable.

    Profile pictures can also communicate more than just your identity. They should ideally give the impression of someone likeable, trustworthy and competent. So choose one where you’re smiling and your face is clearly visible.

    Want to see all full key ideas from The Art of Social Media?

    Key ideas in The Art of Social Media

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is The Art of Social Media about?

    The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

    Best quote from The Art of Social Media

    An effective profile is vital, because people use it to make a snap judgment about your account.

    —Guy Kawasaki and Peg Fitzpatrick
    example alt text

    Who should read The Art of Social Media?

    • Anyone who wants to better promote their business
    • Anyone who wants to gain a wider audience on social media
    • Anyone looking to optimize their profile on social media sites

    About the Author

    Guy Kawasaki is the chief evangelist at online design service Canva, and an executive fellow at the Haas School of Business at the University of California at Berkeley. Previously he was the chief evangelist at Apple and special adviser to the CEO of the Motorola business unit at Google. He has 1.44 million followers on Twitter and 6.8 million on Google+.

    Peg Fitzpatrick is a social-media strategist and director of digital media for Kreussler Inc. She’s spearheaded successful social media campaigns for Motorola, Google, Audi, Canva and Virgin.

    Categories with The Art of Social Media

    Books like The Art of Social Media

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    26 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial