Marketing Artificial Intelligence Book Summary - Marketing Artificial Intelligence Book explained in key points
Listen to the Intro

Marketing Artificial Intelligence summary

Paul Roetzer & Mike Kaput

AI, Marketing, and the Future of Business

3.1 (122 ratings)
15 mins
Table of Contents

    Marketing Artificial Intelligence
    Summary of 4 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 4

    Navigating the AI revolution in marketing

    Let’s start our journey by looking at the evolution of marketing in the era of artificial intelligence. As you probably know, we currently find ourselves at the confluence of human ingenuity and technological breakthroughs. And the landscape of marketing, inhabited by over ten million professionals worldwide, is witnessing a seismic shift. This is of course being driven by the advent of AI, which is changing not just the tools of the trade, but the very essence of how marketers engage with audiences.

    This change is set against a backdrop of the rapid tech advancements that have occurred over the past two decades. What once seemed like science fiction is now part of our everyday lives, paving the way for AI to reshape marketing. This fast-paced era pushes us to rethink how we connect, engage, and influence in a digital world, nudging marketers to gear up for a future where AI is at the heart of marketing strategies.

    But this journey into the new era isn’t a walk in the park. Even though marketers recognize AI’s game-changing potential, there’s a readiness gap. The slow adoption of AI in marketing strategies hints at a deeper issue of education and training, and when it comes to AI, many marketers feel like they’re in over their heads. This underlines the pressing need for marketers to embrace lifelong learning and skill enhancement, so they can fully harness AI’s potential to boost human creativity and efficiency. That’s where this Blink steps in.

    At the core of marketing’s evolution in the AI era is the idea of making marketing smarter. AI opens up a world of possibilities, from machine learning algorithms that provide deep insights into consumer behavior to deep learning techniques that mimic human thinking. This shift is set to revolutionize how we engage with our audiences, hinting at a future where marketing strategies are not just data-driven but are also intuitively in sync with human needs and behaviors.

    As we embrace this future, we’re on the brink of a new marketing paradigm, where the blend of human creativity and artificial intelligence creates unparalleled opportunities for innovation and engagement. The road ahead is all about exploration, learning, and adaptation as we traverse the ever-changing landscape of marketing in the AI era. And the sky’s the limit for those ready to embark on this transformative journey, pushing the boundaries of what’s possible in marketing.

    Want to see all full key ideas from Marketing Artificial Intelligence?

    Key ideas in Marketing Artificial Intelligence

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Marketing Artificial Intelligence about?

    Marketing Artificial Intelligence (2022) unravels the transformative journey of marketing in the AI era, inviting you to explore the seismic shifts reshaping audience engagement and the essence of marketing strategies. Dive into the world where AI’s fusion with human creativity opens new avenues for innovation, personalization, and efficiency, fundamentally altering how we connect with consumers. This guide provides insights to navigate the evolving digital landscape, making AI an indispensable ally in crafting the future of marketing.

    Marketing Artificial Intelligence Review

    Marketing Artificial Intelligence (2021) explores the intersection of marketing and AI, offering valuable insights for businesses navigating the digital landscape. Here's why this book stands out:

    • Provides practical strategies that help businesses leverage AI to streamline marketing efforts and enhance customer experiences.
    • Offers case studies showcasing successful AI marketing campaigns, illustrating the potential and power of AI in marketing.
    • Presents future trends and possibilities of AI in marketing, keeping readers engaged with the rapidly evolving field.

    Who should read Marketing Artificial Intelligence?

    • Marketing professionals exploring AI integration
    • Business leaders seeking competitive advantage
    • Technology enthusiasts curious about AI’s impact

    About the Author

    Paul Roetzer is the founder and CEO of the Marketing AI Institute and PR 20/20. He has authored works including The Marketing Performance Blueprint and The Marketing Agency Blueprint, contributing to the field of marketing with a focus on the integration of AI. His efforts extend to founding the Marketing Artificial Intelligence Conference (MAICON), emphasizing the practical application of AI in marketing for professionals across the board.

    Mike Kaput serves as the chief content officer at the Marketing AI Institute, where his expertise in content marketing and marketing strategy drives growth. Kaput is known for his contributions to the discourse on AI’s role in enhancing marketing efficiency and effectiveness. Additionally, he is the author of Bitcoin in Plain English, offering insights into the cryptocurrency realm.

    Categories with Marketing Artificial Intelligence

    Book summaries like Marketing Artificial Intelligence

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Marketing Artificial Intelligence FAQs 

    What is the main message of Marketing Artificial Intelligence?

    The main message of Marketing Artificial Intelligence focuses on leveraging AI in marketing strategies for successful outcomes.

    How long does it take to read Marketing Artificial Intelligence?

    Reading Marketing Artificial Intelligence takes a few hours, while the Blinkist summary can be grasped in less than 15 minutes.

    Is Marketing Artificial Intelligence a good book? Is it worth reading?

    Marketing Artificial Intelligence is a must-read for its insights on AI's impact on marketing, making it beneficial for professionals in the field.

    Who is the author of Marketing Artificial Intelligence?

    The authors of Marketing Artificial Intelligence are Paul Roetzer and Mike Kaput.

    What to read after Marketing Artificial Intelligence?

    If you're wondering what to read next after Marketing Artificial Intelligence, here are some recommendations we suggest:
    • All It Takes Is a Goal by Jon Acuff
    • AI for Business Leaders by Michael Ramsay
    • Co-Intelligence by Ethan Mollick
    • Beyond the Pill by Jolene Brighten
    • Sula by Toni Morrison
    • The Mindful Body by Ellen J. Langer
    • The Other Significant Others by Rhaina Cohen
    • Elon Musk by Walter Isaacson
    • CMO to CRO by Mike Geller
    • Remote Work Revolution by Tsedal Neeley