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The One Hour Content Plan

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks

By Meera Kothand
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  • Contains 6 key ideas
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The One Hour Content Plan by Meera Kothand

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Key idea 1 of 6

Define your audience, purpose, goals and strategy to achieve success as a blogger.

Who wouldn’t want to earn their living as a blogger? But to make money, you’ll need an audience. That means thinking about how to reach your audience. The best place to start is by defining your blog’s value proposition and purpose.

The value proposition is all about who your blog aims to help, while the purpose is defined by the question of why it exists at all. Say your goal is to help women by aiding them in planning meals – that’s your value proposition and purpose respectively.

Let’s narrow down the definition even more. Maybe it’s not all women you’re producing content for, but a particular subset. Perhaps your audience is stay-at-home moms who want to learn how to cook healthy, vegan meals on a budget?

Once you’ve identified who you want to reach, it’s time to ask yourself another question: What kind of change do you want to bring about in your audience’s lives? A helpful way of thinking about this is to use the Driver of Change, or DOC, model.

It’s essentially a way of reflecting on your prospective readers’ situations before and after engaging with your content. What, ideally, will change for them after following your ideas and advice?

There are three factors you’ll want to take into account here: what your readers are going through, how they feel and what they think.

Take the author’s books and articles. Before she’d published her work, her readers were struggling to come up with ideas for their blogs. They felt lost and convinced their blogs wouldn’t be successful. But after reading her work and implementing the author’s ideas, they knew how to focus their time and efforts and were able to feel positive and optimistic about their content.

Next, you’ll want to define the categories that’ll help you change the way your readers think and feel about the subject you’ve decided to blog about. Individual categories are known as buckets, and you can have up to seven of them. So, if your blog’s purpose is to help people in their 30s avoid debt, you might think about including blog buckets like “investments,” “saving,” “budgets” and “intentional living.”

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