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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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The One Hour Content Plan summary
The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks
12 mins
Brief summary
The One Hour Content Plan by Meera Kothand is a guide that shows how to create a year's worth of blog and social media content in just one hour. It offers actionable steps, templates, and tips for maximizing content creation productivity.
Table of Contents
The One Hour Content Plan
Summary of 5 key ideas
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Key idea 1 of 5
Define your audience, purpose, goals and strategy to achieve success as a blogger.
Who wouldn’t want to earn their living as a blogger? But to make money, you’ll need an audience. That means thinking about how to reach your audience. The best place to start is by defining your blog’s value proposition and purpose.
The value proposition is all about who your blog aims to help, while the purpose is defined by the question of why it exists at all. Say your goal is to help women by aiding them in planning meals – that’s your value proposition and purpose respectively.
Let’s narrow down the definition even more. Maybe it’s not all women you’re producing content for, but a particular subset. Perhaps your audience is stay-at-home moms who want to learn how to cook healthy, vegan meals on a budget?
Once you’ve identified who you want to reach, it’s time to ask yourself another question: What kind of change do you want to bring about in your audience’s lives? A helpful way of thinking about this is to use the Driver of Change, or DOC, model.
It’s essentially a way of reflecting on your prospective readers’ situations before and after engaging with your content. What, ideally, will change for them after following your ideas and advice?
There are three factors you’ll want to take into account here: what your readers are going through, how they feel and what they think.
Take the author’s books and articles. Before she’d published her work, her readers were struggling to come up with ideas for their blogs. They felt lost and convinced their blogs wouldn’t be successful. But after reading her work and implementing the author’s ideas, they knew how to focus their time and efforts and were able to feel positive and optimistic about their content.
Next, you’ll want to define the categories that’ll help you change the way your readers think and feel about the subject you’ve decided to blog about. Individual categories are known as buckets, and you can have up to seven of them. So, if your blog’s purpose is to help people in their 30s avoid debt, you might think about including blog buckets like “investments,” “saving,” “budgets” and “intentional living.”
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What is The One Hour Content Plan about?
The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.
The One Hour Content Plan Review
The One Hour Content Plan (2018) is a practical guide for anyone looking to create effective content in a short amount of time. Here's why this book is worth reading:
- It provides a clear, step-by-step method for developing a content plan that will engage and attract your target audience.
- With its real-life examples and actionable tips, the book offers valuable insights on how to generate ideas and create quality content consistently.
- Unlike other books on content creation, The One Hour Content Plan offers a time-saving approach that empowers readers to efficiently create high-quality content without feeling overwhelmed.
Who should read The One Hour Content Plan?
- Bloggers
- Marketers
- Content jugglers
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The One Hour Content Plan FAQs
What is the main message of The One Hour Content Plan?
The main message of The One Hour Content Plan is how to create a year's worth of content ideas in just 60 minutes.
How long does it take to read The One Hour Content Plan?
The reading time for The One Hour Content Plan varies, but it can be read in a few hours. The Blinkist summary can be read in just 15 minutes.
Is The One Hour Content Plan a good book? Is it worth reading?
The One Hour Content Plan is a must-read for content creators. It provides practical strategies to streamline content creation and generate endless ideas.
Who is the author of The One Hour Content Plan?
The author of The One Hour Content Plan is Meera Kothand.
What to read after The One Hour Content Plan?
If you're wondering what to read next after The One Hour Content Plan, here are some recommendations we suggest:
- Content Rules by Ann Handley & C.C. Chapman
- F#ck Content Marketing by Randy Frisch
- Success Secrets of the Online Marketing Superstars by Mitch Meyerson
- The First Minute by Chris Fenning
- Content Inc. by Joe Pulizzi
- Building a StoryBrand 2.0 by Donald Miller
- Facebook Marketing by Greg Brooks
- Content Marketing Revolution by Dane Brookes
- Be a People Person by John C. Maxwell
- Think Like a Psychologist by Patrick King