The One Hour Content Plan Book Summary - The One Hour Content Plan Book explained in key points
Listen to the Intro

The One Hour Content Plan summary

Meera Kothand

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks

4.1 (154 ratings)
12 mins

Brief summary

The One Hour Content Plan by Meera Kothand is a guide that shows how to create a year's worth of blog and social media content in just one hour. It offers actionable steps, templates, and tips for maximizing content creation productivity.

Table of Contents

    The One Hour Content Plan
    Summary of 5 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 5

    Define your audience, purpose, goals and strategy to achieve success as a blogger.

    Who wouldn’t want to earn their living as a blogger? But to make money, you’ll need an audience. That means thinking about how to reach your audience. The best place to start is by defining your blog’s value proposition and purpose.

    The value proposition is all about who your blog aims to help, while the purpose is defined by the question of why it exists at all. Say your goal is to help women by aiding them in planning meals – that’s your value proposition and purpose respectively.

    Let’s narrow down the definition even more. Maybe it’s not all women you’re producing content for, but a particular subset. Perhaps your audience is stay-at-home moms who want to learn how to cook healthy, vegan meals on a budget?

    Once you’ve identified who you want to reach, it’s time to ask yourself another question: What kind of change do you want to bring about in your audience’s lives? A helpful way of thinking about this is to use the Driver of Change, or DOC, model.

    It’s essentially a way of reflecting on your prospective readers’ situations before and after engaging with your content. What, ideally, will change for them after following your ideas and advice?

    There are three factors you’ll want to take into account here: what your readers are going through, how they feel and what they think.

    Take the author’s books and articles. Before she’d published her work, her readers were struggling to come up with ideas for their blogs. They felt lost and convinced their blogs wouldn’t be successful. But after reading her work and implementing the author’s ideas, they knew how to focus their time and efforts and were able to feel positive and optimistic about their content.

    Next, you’ll want to define the categories that’ll help you change the way your readers think and feel about the subject you’ve decided to blog about. Individual categories are known as buckets, and you can have up to seven of them. So, if your blog’s purpose is to help people in their 30s avoid debt, you might think about including blog buckets like “investments,” “saving,” “budgets” and “intentional living.”

    Want to see all full key ideas from The One Hour Content Plan?

    Key ideas in The One Hour Content Plan

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is The One Hour Content Plan about?

    The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

    The One Hour Content Plan Review

    The One Hour Content Plan (2018) is a practical guide for anyone looking to create effective content in a short amount of time. Here's why this book is worth reading:

    • It provides a clear, step-by-step method for developing a content plan that will engage and attract your target audience.
    • With its real-life examples and actionable tips, the book offers valuable insights on how to generate ideas and create quality content consistently.
    • Unlike other books on content creation, The One Hour Content Plan offers a time-saving approach that empowers readers to efficiently create high-quality content without feeling overwhelmed.

    Who should read The One Hour Content Plan?

    • Bloggers
    • Marketers
    • Content jugglers

    About the Author

    Meera Kothand is an online marketing strategist specializing in helping new bloggers and entrepreneurs get their businesses up and running. She’s also a blogger and the owner of

    Categories with The One Hour Content Plan

    Book summaries like The One Hour Content Plan

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    The One Hour Content Plan FAQs 

    What is the main message of The One Hour Content Plan?

    The main message of The One Hour Content Plan is how to create a year's worth of content ideas in just 60 minutes.

    How long does it take to read The One Hour Content Plan?

    The reading time for The One Hour Content Plan varies, but it can be read in a few hours. The Blinkist summary can be read in just 15 minutes.

    Is The One Hour Content Plan a good book? Is it worth reading?

    The One Hour Content Plan is a must-read for content creators. It provides practical strategies to streamline content creation and generate endless ideas.

    Who is the author of The One Hour Content Plan?

    The author of The One Hour Content Plan is Meera Kothand.

    What to read after The One Hour Content Plan?

    If you're wondering what to read next after The One Hour Content Plan, here are some recommendations we suggest:
    • Success Secrets of the Online Marketing Superstars by Mitch Meyerson
    • Content Rules by Ann Handley & C.C. Chapman
    • Content Inc. by Joe Pulizzi
    • Everybody Writes by Ann Handley
    • The ChatGPT Millionaire by Neil Dagger
    • Purple Cow by Seth Godin
    • See You on the Internet by Avery Swartz
    • Content Marketing Revolution by Dane Brookes
    • Slow Productivity by Cal Newport
    • Building a Non-Anxious Life by John Delony