Likeable Social Media, Revised and Expanded Book Summary - Likeable Social Media, Revised and Expanded Book explained in key points

Likeable Social Media, Revised and Expanded summary

Dave Kerpen, Carrie Kerpen

Brief summary

Likeable Social Media by Dave Kerpen offers practical advice on how businesses can use social media to engage their customers and build a strong online presence. It provides valuable insights and actionable strategies for creating likeable and shareable content.

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Table of Contents

    Likeable Social Media, Revised and Expanded
    Summary of key ideas

    Understanding the Power of Likeable Social Media

    In Likeable Social Media, Revised and Expanded, Dave Kerpen and Carrie Kerpen explore the power of social media and how businesses can leverage it to build a likeable brand. They begin by emphasizing the importance of being likeable, which they define as being human, transparent, and authentic in the digital world.

    The authors argue that social media is not just a platform for marketing, but a tool for building relationships and engaging with customers. They stress the need for businesses to listen and respond to their audience, rather than just broadcasting their message. They also highlight the significance of storytelling and how it can be used to create emotional connections with the audience.

    Building a Likeable Brand on Social Media

    Next, the Kerpen duo delves into the strategies for building a likeable brand on social media. They emphasize the importance of creating valuable content that resonates with the audience and encourages engagement. They also discuss the role of visuals in social media, stressing the need for high-quality, eye-catching images and videos.

    Furthermore, the authors explore the concept of community building on social media. They explain how businesses can create a sense of belonging and foster a community around their brand by encouraging conversations, acknowledging their audience, and creating user-generated content. They also discuss the role of influencers and how businesses can leverage their influence to reach a wider audience.

    Engaging with Your Audience on Social Media

    In the third part of the book, the Kerpen couple focuses on the art of engagement on social media. They discuss the importance of responding to comments and messages promptly, handling negative feedback gracefully, and using social media as a platform for customer service. They also emphasize the need for businesses to show appreciation for their audience and reward their loyalty.

    Moreover, the authors explore the power of social media advertising and how businesses can use it to target their audience effectively. They discuss the different advertising options available on various social media platforms and provide tips for creating compelling ad campaigns.

    Measuring and Improving Your Social Media Performance

    In the final part of Likeable Social Media, Dave and Carrie Kerpen discuss the importance of measuring social media performance. They explain the key metrics businesses should track to evaluate their social media efforts and how to use these insights to improve their strategy.

    They also touch upon the role of social media in crisis management and how businesses can handle negative situations effectively. They stress the need for transparency, honesty, and swift action in such scenarios.

    Conclusion: The Power of Likeable Social Media

    In conclusion, Likeable Social Media, Revised and Expanded provides a comprehensive guide to leveraging social media to build a likeable brand. The authors emphasize the importance of authenticity, engagement, and community building in social media marketing. They also stress the need for businesses to adapt to the ever-changing landscape of social media and stay updated with the latest trends and features.

    Overall, the book serves as a valuable resource for businesses and marketers looking to harness the power of social media to build meaningful relationships with their audience and grow their brand.

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    What is Likeable Social Media, Revised and Expanded about?

    Likeable Social Media, Revised and Expanded offers valuable insights and practical tips for businesses looking to harness the power of social media to connect with their customers. With updated strategies and examples, the book provides a comprehensive guide to building a strong online presence and creating content that resonates with your audience. Whether you're a small business owner or a seasoned marketing professional, this book will help you navigate the ever-changing world of social media.

    Likeable Social Media, Revised and Expanded Review

    Likeable Social Media, Revised and Expanded (2015) by Dave Kerpen and Carrie Kerpen is a comprehensive guide for leveraging the power of social media to build a likeable brand. Here's why this book is worth reading:

    • It offers practical strategies and real-life examples to help businesses enhance their online presence and engage with their audience effectively.
    • With its insightful tips and actionable advice, the book equips readers with the tools they need to create a genuine connection with their customers on social media.
    • The authors' authentic approach and relatable storytelling make the content engaging, ensuring readers won't find it dull or monotonous.

    Who should read Likeable Social Media, Revised and Expanded?

    • Marketing professionals seeking to enhance their social media presence
    • Business owners looking to effectively engage with customers online
    • Entrepreneurs who want to build a likeable brand on social platforms

    About the Author

    Dave Kerpen is an entrepreneur, author, and speaker who has made a significant impact in the world of social media. He is the co-founder and CEO of Likeable Local, a social media software company, and the co-founder and chairman of Likeable Media, a social media and word-of-mouth marketing agency. Kerpen has written several books on the topic, including Likeable Social Media and The Art of People. With his expertise, he has been featured in major media outlets and has spoken at renowned conferences and events.

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    Likeable Social Media, Revised and Expanded FAQs 

    What is the main message of Likeable Social Media, Revised and Expanded?

    The main message of Likeable Social Media, Revised and Expanded is the importance of building genuine connections and creating a likable brand presence on social media.

    How long does it take to read Likeable Social Media, Revised and Expanded?

    The estimated reading time for Likeable Social Media, Revised and Expanded is a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Likeable Social Media, Revised and Expanded a good book? Is it worth reading?

    Likeable Social Media, Revised and Expanded is worth reading because it provides valuable insights and strategies for leveraging social media to enhance your brand's likability.

    Who is the author of Likeable Social Media, Revised and Expanded?

    The authors of Likeable Social Media, Revised and Expanded are Dave Kerpen and Carrie Kerpen.

    What to read after Likeable Social Media, Revised and Expanded?

    If you're wondering what to read next after Likeable Social Media, Revised and Expanded, here are some recommendations we suggest:
    • Made to Stick by Chip Heath and Dan Heath
    • Crossing the Chasm by Geoffrey A. Moore
    • The Tipping Point by Malcolm Gladwell
    • Selling the Invisible by Harry Beckwith
    • You Can Negotiate Anything by Herb Cohen
    • To Sell Is Human by Daniel H. Pink
    • Influence by Robert B. Cialdini
    • The $100 Startup by Chris Guillebeau
    • Manufacturing Consent by Edward S. Herman and Noam Chomsky
    • Free by Chris Anderson