The 12 Week Year Book Summary - The 12 Week Year Book explained in key points
Listen to the Intro

The 12 Week Year summary

Brian P. Moran and Michael Lennington

Get More Done in 12 Weeks than Others Do in 12 months

4.6 (282 ratings)
21 mins

Brief summary

The 12 Week Year by Brian P. Moran and Michael Lennington is a guide to achieving great results in a short amount of time by focusing on 12-week cycles instead of yearly goals. It provides actionable advice on prioritization, goal setting, and execution.

Table of Contents

    The 12 Week Year
    Summary of 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    We’re held back from achieving our potential, not by a lack of ideas, but by a lack of consistent execution.

    We’re all familiar with the aphorism “knowledge is power.” But this kernel of wisdom is a bit misleading – because, in and of itself, knowledge bestows no particular power on its possessor. Rather, the power comes from what one does with one’s knowledge.

    In short, ideas are only powerful if they’re acted on.

    Let’s look at a few examples. Roughly 65 percent of Americans are either overweight or obese. But that’s not for lack of knowledge. There are around 46,000 diet books available, and the diet and fitness industry is worth $60 billion a year. Everyone knows deep down that they need to eat a little better and move a little more. They just don’t act on that knowledge.

    The same is true in business. Sure, you need a great idea to succeed. But execution is what makes the difference: ideas are only rewarded if they’re deftly executed in the market. Apple is a success because they took a series of great ideas and executed them with incredible skill. Achieving your true potential isn’t about dreaming big; it’s about executing ably.

    Evidence shows that the consistent application of best practice will improve results significantly.

    Take Ann Laufman, a financial advisor from Houston. Laufman had a sense that she could be doing better, but was at a bit of a loss as to how to move forward.

    Laufman began using the 12 Week Year approach which focuses on executing tasks more effectively. Instead of taking a new approach – focusing on wealthier clients, for instance, or widening her potential market – she simply applied her existing approach more effectively. She soon found that focusing on execution worked wonders.

    Eventually, Laufman increased her output by 400 percent, and became the first woman in her firm’s history to be awarded “associate of the year.’”

    The 12 Week Year approach can help you execute better, too – that is, to focus on what’s important, manage your time better, measure your results and achieve more, faster.

    Want to see all full key ideas from The 12 Week Year?

    Key ideas in The 12 Week Year

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is The 12 Week Year about?

    The 12 Week Year (2013) provides a blueprint for revolutionizing your planning, delivery and productivity. Many individuals, organizations and businesses plan around an annual cycle, but it’s near impossible to make accurate plans for an entire year, and it’s just as hard to muster a year’s worth of focus. This book offers an alternative, explaining how to plan around a 12-week period, execute critical tasks and radically improve results.

    Best quote from The 12 Week Year

    Most people have the capacity to double or triple their income just by consistently applying what they already know.

    —Brian P. Moran and Michael Lennington
    example alt text

    Who should read The 12 Week Year?

    • Workers who feel they could be doing more in less time
    • Business leaders striving for higher productivity and faster execution
    • People struggling to put their great ideas into practice

    About the Author

    Brian Moran is an entrepreneur, coach and public speaker. He has a background in business and has held management and executive positions at companies like PepsiCo and UPS.

    Michael Lennington is an experienced coach and consultant.

    Both are experts on productivity and execution, and take pride in helping businesses and individuals achieve excellence.

    © Brian P. Moran and Michael Lennington: The 12 Week Year copyright 2013, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

    Categories with The 12 Week Year

    Book summaries like The 12 Week Year

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    28 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial