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Pitch Like Hollywood (2022) uncovers the secret ingredients behind the successful techniques used to pitch films and TV shows in Hollywood. Luckily, it doesn’t matter what industry you work in – the principles behind the Hollywood pitch can be universally applied. By harnessing the power of storytelling and the psychology of persuasion, you can pitch literally anything to anyone.

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Peter Desberg is professor emeritus at California State University, as well as being a practicing psychologist. He’s written 23 books over his career, and has provided pitching consultation for corporations like Apple, Toyota, and Boeing.

Jeffrey Davis is a professor of screenwriting at Loyola Marymount University. He’s also a writer and producer, having made advertisements for big names such as Dell, Toyota, and Honda.

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The Common Path to Uncommon Success (2021) arms you with the tools to create valuable content and turn it into financial independence. Drawing on more than 3,000 interviews with successful entrepreneurs, it lays bare the path to transforming your big idea into a profitable business.

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John Lee Dumas is the founder and host of the award-winning podcast Entrepreneurs on Fire, which has more than 3,000 episodes and over 100 million listens to date. After many years of active duty in the US Army, Dumas worked in corporate finance and real estate; he also spent a year in law school before deciding to escape the nine-to-five and become an entrepreneur. He’s the author of Podcast Launch: A Complete Guide to Launching Your Podcast.

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Show Your Work! (2014) is your guide to becoming findable. It’s about leveraging your network instead of wasting time “networking” in the traditional sense. Filled with actionable advice, it shows how to let others into your process by being productive, open, and generous – and outlines the benefits you’ll receive in return.

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Austin Kleon, a writer and visual artist, is a best-selling author of four books, including Steal Like An Artist and Keep Going. He's also a newspaper blackout poet. Kleon has spoken about creativity in the digital age for organizations like Pixar, Google, SXSW, TEDx, and the Economist, and his work has been featured in the New York Times and the Wall Street Journal.

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Start Finishing (2019) is a guide for turning your ideas into projects that you can push all the way to completion. It shares easy-to-follow steps and tips for selecting the right idea, making it feasible, and overcoming any challenges that you may encounter along the way.

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Charlie Gilkey is a philosopher, army veteran, and entrepreneur. His company, Productive Flourishing, is dedicated to helping creatives, entrepreneurs, and leaders thrive in their work and personal lives. Gilkey is also the author of The Small Business Life Cycle and the host of the Productive Flourishing podcast.

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The Motivation Myth (2018) debunks the idea that you need motivation for success. Drawing on the author’s own experiences and examples from high achievers across a range of fields, it shows you how to cultivate a process to reach your goals and enjoy fulfillment along the way.

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Jeff Haden is a ghostwriter, speaker, LinkedIn Influencer, and contributing writer to Inc. Magazine. His work has appeared in Time, the Huffington Post, Fast Company, and Business Insider, and on Yahoo! Small Business, and MSNBC.

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Skip the Line (2021) is a practical guide to achieving your dreams – fast. It reveals strategies for shortening your path to success, which include how to execute and scale ideas, learn new skills, and harness fear to help you grow.

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James Altucher is an entrepreneur and angel investor who has founded and invested in dozens of companies. He’s the author of 18 books, including Choose Yourself and The Power of No, and is also a podcast host and stand-up comedian.

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Everybody Has a Podcast (2021) is an inspiring, hands-on guide to making your own podcast. From choosing a topic to building an audience, podcasting doesn’t have to be intimidating. Even if you’re short on cash and not particularly tech-savvy, you can create something great with a bit of tenacity and persistence.

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Justin, Travis, and Griffin McElroy are the hosts of chart-topping podcasts like My Brother, My Brother and Me; Sawbones; Schmanners; and The Adventure Zone, among others. Their podcasts have also inspired a spinoff TV show, and a New York Times best-selling book and graphic novels.

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Clockwork (2018) explains how entrepreneurs can grow their enterprises without sacrificing their sanity. The trick is implementing smart systems and standard operating procedures that allow your business to run like clockwork without your constant input, freeing you up to tackle the challenges or embrace the opportunities that come your way.

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Mike Michalowicz knows a thing or two about starting successful businesses. By age 35, he’d grown two multimillion-dollar companies from the ground up. Since then he’s added author, angel investor, and speaker to his CV. In books like Clockwork, Fix This Next, and The Pumpkin Plan, Michalowicz shares his wealth of experience in small-business strategy.

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Employee to Entrepreneur (2018) demonstrates how to transition from the mentality of an employee to that of an entrepreneur. It shows how you can pursue purpose in your work while avoiding the pitfalls that most first-time entrepreneurs encounter. With practical strategies for launching and testing your ideas, this exploration of the entrepreneurial mindset proves that anyone can find fulfillment in work and in life when equipped with the right tools and attitude.

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Steve Glaveski is the co-founder and CEO of Collective Campus, an innovation accelerator based in Australia and Singapore. He also hosts the award-winning Future Squared podcast and is the best-selling author of Time Rich.

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Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

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Oren Klaff is one of the leading experts on sales and negotiation. As an advisor on raising capital and investment funds, his services are in demand in a wide array of industries around the world. His first book, Pitch Anything, has sold over one million copies to date.

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Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience.

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Daniel Rowles is a Chartered Institute of Marketing (CIM) course director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast and the author of Building Digital Culture.

Ciaran Rogers is the marketing director of digital consultancy service Target Internet. His clients include well-known international brands such as QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare, and FatFace.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.

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Joe Lazauskas is the director of content strategy and editor-in-chief of Contently, a global tech company that helps Fortune 500 companies create compelling stories. Contently was founded by Lazauskas’ co-author, Shane Snow. Both are trained wordsmiths with backgrounds in journalism.

© Shane Snow and Joe Lazauskas: The Storytelling Edge copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Unleashing the Ideavirus (2000) provides a map for charting a successful marketing campaign on the modern media landscape. It argues that the rise of the internet and the decline of advertising as an effective way of reaching people dictate that we need to rethink radically the way we approach marketing. And this new approach should embrace the potential for ideas to go viral via peer-to-peer communication.

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Seth Godin is a prolific author, public speaker, and entrepreneur. He has written 19 books to date, including the best sellers Purple Cow, Tribes, and This Is Marketing. He founded the companies Squidoo and Yoyodyne, and in 2018, he was inducted into the Marketing Hall of Fame.

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Procrastinate on Purpose (2019) provides powerful yet simple techniques for saving time and money. Packed with straight-forward advice, these blinks shed light on how to escape constant busyness. They reveal how to boost productivity by lightening your schedule and focusing solely on your priorities.

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Rory Vaden, MBA, is an author, entrepreneur and motivational speaker. As the cofounder of Southwestern Consulting, he helps clients all over the world develop their business and improve their customer experience. Vaden’s first book, Take the Stairs was a Wall Street Journal bestseller. His productivity insights have been featured on CNN and Oprah Radio.

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Steal the Show (2015) is a practical guide designed to help performers scared of the limelight to settle their nerves and up their game. Drawing on author Michael Port’s experience as a professional actor, these blinks are packed with tips and hacks to help you persuade, inform and motivate. Whether you’re presenting your company’s latest figures in a meeting, pitching a new business idea or interviewing for a dream job, these strategies are guaranteed to help you make an impression.

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Michael Port is a writer, speaker and consultant. He studied acting at New York University and appeared on popular television shows such as Sex and the City, Law & Order and The Third Watch. Port is a regular contributor to Entrepreneur magazine and the founder of the School of Heroic Public Speaking. He’s also the author of The Contrarian Effect and The Think Big Manifesto.

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Dear Founder (2018) is a comprehensive introduction to the basics of setting yourself up in business and founding a kick-ass startup. Packed full of handy tips and actionable advice from seasoned industry pros, these blinks will prepare you to both preempt and overcome everyday obstacles on your way to the top.

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Maynard Webb is an investor, the former COO of eBay and Chairman of the Board of Directors at Yahoo. He specializes in supporting promising startups, and also has his own startup, Everwise, which mentors entrepreneurs.

Carlye Adler is a prize-winning journalist who has co-authored numerous books, including the New York Times bestsellers Meditation For Fidgety Skeptics (2017) and Startup Land (2014). She is also a regular contributor to magazines such as Business Week and Forbes.

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Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

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Jay Baer is the founder of Convince & Convert, a consultancy firm specializing in building and retaining a customer base. He is the author of Hug Your Haters and Youtility. Daniel Lemin is a former Google communications leader and co-founder of the healthy eating platform Selectivor. He is the author of Manipurated.

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Company of One (2019) presents an alternative philosophy of business success – one that turns conventional wisdom on its head by prizing less over more, small over large and niche over mass. In the course of laying out this philosophy, it also provides practical strategies for developing your own small-scale business enterprise – one that can provide you with enough free time, independence and income to live the life you want to live.

","aboutTheAuthor":"

Paul Jarvis is a web designer, writer, educator and entrepreneur who has been working for himself for about 20 years. His past clients include Microsoft, Mercedes-Benz and Warner Music. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today.

","buyOnAmazonUrl":"/en/books/company-of-one-en/purchase","author":"Paul Jarvis","truncatedAuthor":"Paul Jarvis","sourceAuthor":"Paul Jarvis","url":"https://www.blinkist.com/en/books/company-of-one-en","browseUrl":"/en/app/books/company-of-one-en","previewUrl":"/en/books/company-of-one-en","readUrl":"/en/nc/reader/company-of-one-en","playUrl":"/en/nc/reader/company-of-one-en?play=1","readingDuration":30,"minutesToRead":30,"publishedAt":"2019-01-15T00:00:00.000+00:00","isAudio":true,"readCount":"8.3k","image":{"default":{"src":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c3c61a96cee07000791aaf5/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":10,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Entrepreneurship","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en"},"averageRating":4.5,"totalRatings":222,"categories":[{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."},{"id":"54788f8164393200080b0000","url":"/en/content/categories/corporate-culture-en","sprite":"corporate-culture","slug":"corporate-culture-en","title":"Corporate Culture","subtitle":"From getting started with Holacracy to managing change like a champ, learn how to wrangle the complex organization animal."}]},{"id":"5c157ea16cee070007d88939","kind":"book","slug":"practically-radical-en","title":"Practically Radical","subtitle":"Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry and Challenge Yourself","subtitleHtmlSafe":"Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry and Challenge Yourself","aboutTheBook":"

Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

","aboutTheAuthor":"

William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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