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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Content Marketing Revolution summary
Dane Brookes
Seize Control of Your Market in Five Steps
13 mins
Brief summary
"Content Marketing Revolution" by Dane Brookes offers practical tips and strategies for creating effective content that engages and converts audiences. The book highlights the importance of staying ahead of the rapidly evolving digital landscape and leveraging the power of storytelling in marketing.
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Content Marketing Revolution
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Investigate your target group and your company to find out what content will boost your brand.
What do Lego, Red Bull and the Four Seasons hotel chain all have in common? Well, they’re all really good at one thing: content marketing. These three companies enjoy powerful brand loyalty and extensive customer engagement as a result of their pioneering content marketing strategies.
Content marketing is all about using interesting, relevant and remarkable content to create a deeper relationship between a brand and its customers. Being a nuanced and innovative approach to marketing, content marketing requires a little bit of preparation; in other words, you’ve got to do your homework before putting your content out into the world!
The first thing you’ll need to investigate is what your target group of customers is talking about. You can start by researching trending topics among your brand’s current and prospective customers, and learning about the experts, commentators and competitors in your industry. Hootsuite is one of many social media tools that makes this research a little easier, while Google Trends enables you to follow rapidly shifting trends in your target group with excellent precision.
After your research, it’s time to look inward and investigate the content already available within your company. You may for example find interesting reports or analyses that have only been published internally so far. Create an inventory to collect and keep track of the content that you find. You could start by creating an Excel spreadsheet to record content, making note of its format, whether it’s published or not and the person responsible for it.
Take this opportunity to get rid of poorly written, irrelevant or outdated content that isn’t fit to represent your company. If you’re unsure whether something deserves to be canned, ask yourself: is this piece of content how you want your company to be seen by a potential customer? If not, let it go.
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What is Content Marketing Revolution about?
Content Marketing Revolution (2015) is your introduction to pioneering new strategies in digital marketing today. These blinks guide you through the process of developing and implementing a content marketing strategy, helping you optimize your advertising efforts.
Content Marketing Revolution Review
Content Marketing Revolution (2020) is a book that explores the world of content marketing and why it's essential for businesses today. Here's why this book is worth reading:
- Packed with insightful strategies, it provides practical advice on creating compelling content that engages and converts audiences.
- By sharing success stories and case studies, the book illustrates how content marketing has revolutionized businesses and helped them thrive.
- With its innovative approaches to content creation and distribution, the book offers fresh ideas that can transform marketing strategies and drive results.
Best quote from Content Marketing Revolution
We will religiously ask our personas what they think about content ideas and publishing tactics and allow ourselves to be inspired by their needs and motivations.
—Dane Brookes
Who should read Content Marketing Revolution?
- Companies of any size looking for alternative marketing strategies
- Marketing teams looking to update their tools
- Business leaders keen to revolutionize their brand
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Content Marketing Revolution FAQs
What is the main message of Content Marketing Revolution?
The main message of Content Marketing Revolution is to leverage the power of content to engage and attract customers.
How long does it take to read Content Marketing Revolution?
The reading time for Content Marketing Revolution varies, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.
Is Content Marketing Revolution a good book? Is it worth reading?
Content Marketing Revolution is a valuable read for anyone in the marketing field. It provides insights and strategies to enhance your content marketing efforts.
Who is the author of Content Marketing Revolution?
The author of Content Marketing Revolution is Dane Brookes.
What to read after Content Marketing Revolution?
If you're wondering what to read next after Content Marketing Revolution, here are some recommendations we suggest:
- They Ask You Answer by Marcus Sheridan
- We’re All Marketers by Nico De Bruyn
- Epic Content Marketing by Joe Pulizzi
- On the Origin of Species by Charles Darwin
- F#ck Content Marketing by Randy Frisch
- Think and Grow Rich by Napoleon Hill
- Digital Marketing Strategy by Simon Kingsnorth
- The 4-Hour Body by Tim Ferriss
- Global Content Marketing by Pam Didner
- The One Hour Content Plan by Meera Kothand