The best 99 Innovation books

Where Good Ideas Come From (2011) examines the evolution of life on Earth and the history of science. This New York Times bestseller highlights many parallels between the two, ranging from carbon atoms forming the very first building blocks of life to cities and the World Wide Web fostering great innovations and discoveries.

In addition to presenting this extensive analysis, replete with anecdotes and scientific evidence, Johnson also considers how individual and organizational creativity can be cultivated.

The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

In an age where computers and well-trained workers from low-paid countries are taking over even white-collar jobs, what can you do to stand out? As we move out of the Information Age and into a new Conceptual Age, the answer is to start embracing the aptitudes associated with the right side of your brain, which were previously thought of as less valuable than analytical left-brain skills.

Innovation and Entrepreneurship (2006) demonstrates how to be innovative and reveals strategies that create customers for your innovation. It shows how entrepreneurship can be learned and implemented by anyone and how entrepreneurial skills can be used not just in new ventures but in established corporations.

The Myths of Creativity debunks our common misconceptions of how creativity works. It provides practical insight and valuable advice on how to generate new ideas and let them flourish, and it gives real-world examples from history and recent well-known creatives.

Making Ideas Happen deals with the obstacles that lie between your ideas and their implementation. It offers insight into the ways in which successful individuals and creative departments overcome these obstacles, by offering real-life examples from some of the world’s leading brands and creative minds.

What Matters Now (2012) reveals the many challenges for companies looking to navigate an increasingly globalized and technology-driven world. With practical advice, these blinks show how  company can not only survive such an environment but also adapt, innovate and thrive.

The Gen Z Effect (2014) shines a light on the changes that we face in a hyperconnected world, both as individuals and in business. By embracing the mind-set and innovations of Generation Z, we can manage these changes and unite to create a brighter future for a world that no longer divides itself into generations.

Change by Design (2009) presents a holistic, interdisciplinary approach to designing solutions to address any sort of innovation challenge. In following this step-by-step guide, you’ll be able to more creatively develop the stories and inspirations that will lead to tomorrow’s innovations.

In Walmart (2012), authors Natalie Berg and Bryan Roberts share key insights and business principles from the company that reveal how it became the biggest retailer in the world. Examining the retailer’s unprecedented success, the authors also discuss Walmart’s future challenges.

Strategy Rules (2015) explores the business strategies and leadership styles of three hyper-successful tech CEOs: Bill Gates of Microsoft, Andy Grove of Intel and Steve Jobs of Apple. These blinks break down the strategic expertise necessary to build a competitive business and ensure long-term success.

Gutenberg the Geek (2012) examines the life and business of Johannes Gutenberg, inventor of the printing press, and, by drawing numerous parallels between him and modern Silicon Valley entrepreneurs, explains how he was a pioneer of tech entrepreneurship.

Who Built That (2015) tells the stories of America’s most fascinating inventors from the last 150 years. These blinks reveal how these tinkerpreneurs, against all the odds, achieved commercial success with their revolutionary inventions.

The Idea Factory (2012) charts the influence of Bell Labs, the research arm of telephony monopolist AT&T. This innovative laboratory, established in the 1920s, was the source of dozens, if not hundreds, of technological innovations, effectively ushering in our modern digital age.

The Customer Service Revolution (2015) reveals the real secrets of brilliant customer service. These blinks provide a practical guide for taking your customer service to the next level, helping to create an extraordinary experience for your customers and forge an enthusiastic vision-driven workforce.

The Ignorant Maestro (2015) delves into the world of orchestral music, symphonies and opera to reveal insights into leadership – with an added twist. By taking a closer look at some of the greatest names in classical music, these blinks help us uncover new perspectives on how we can drive unity and innovation by embracing mistakes.

A new kind of business has emerged during the last decade. Facebook, Airbnb, YouTube, Twitter have exploded in popularity – but what do these companies have in common? They’re all platforms: they gather millions of users and achieve billion-dollar valuations, but instead of products, they offer something very different. Platform Scale (2015) offers an insightful analysis of the mechanisms that drive this new platform business model, and how it achieves skyrocketing growth.

The Elements of Scrum (2011) explains how outmoded software development processes are holding companies back in an ever-changing market. Today’s successful teams need to be agile and flexible; and the best companies do this by adopting a methodology called scrum. This book gives you everything you need to know to start a scrum-based process in your own organization.

This book (2014) outlines the F.I.R.E. method to jumpstart innovation, a guaranteed process that will stimulate you and your team by streamlining resources and creativity. At its core, F.I.R.E. is about setting restrictions so you can produce much greater results.

Inventology (2016) shows us how the world’s brightest minds identify problems and come up with brilliant solutions. Find out how you need to think in order to discern future trends and create the next great invention!

In Originals (2016), Adam Grant taps into the field of original thinking and explores where great ideas come from. By following unconventional rules, Grant gives us helpful guidelines for how we can foster originality in every facet of our lives. He also shows that anyone can enhance his or her creativity, and gives foolproof methods for identifying our truly original ideas – and following through with them.

Let There Be Water (2015) sheds light on Israel’s solutions to water problems. Thanks to technological innovation, clever engineering and political foresight, Israel stands out as one country that can teach other nations how to provide water in abundance for its citizens.

The Box (2006) tells the tale of modern transportation’s poster child, the container, and how it revolutionized the shipping industry and enabled globalization. These blinks will take you on a detailed journey through this seemingly simple but revolutionary change in global systems of trade.

Tubes (2012) traces the origins of the internet, from its humble origins at a few US universities to its current superstructure status. You’ll find out about the physical components of the internet, including fiber cables, hubs and massive internet exchange points.

It’s Not the Size of the Data (2014) is a beginner's guide to designing, creating and adopting your own marketing dashboard, helping you uncover the links between campaigns and performance, and monitor progress with long-term goals in mind.

Will It Fly (2016) is a guide to testing your business ideas and achieving the smoothest possible flight to success. These blinks will help you critically examine the validity of your ideas, research your market and get to know your future customers.

21 Days to a Big Idea (2015) is your guide to rekindling playful creativity and discovering the countless bright ideas your brain is capable of producing. These blinks share the secrets behind simple yet effective techniques to get your creative juices flowing, and provide helpful tips for turning your wild ideas into a viable business.

Business Model Generation (2010) is a comprehensive guide to building innovative business models. From empathizing and connecting with customers to finding inspiration for products and learning from some of today’s most game-changing platforms, these blinks will help you kick-start your business thinking.

Wonderland (2016) argues that the role of play and fun in human history is undervalued. We have been told by history books that wars, revolutions and monarchs are the drivers of history, and we thus tend to overlook more mundane factors in favor of powerful figures and famous movements. However, the pleasure we derive from bone flutes, board games, the color purple or alcohol have likewise contributed greatly to invention and progress.

The Myths of Innovation (2007) addresses common misconceptions about what it takes to become a successful innovator. Borrowing real-life examples from both recent business history and the arts, Berkun reveals where good ideas really come from.

Move Fast and Break Things (2017) takes a look at the grim reality of how giant tech companies are harming society in ways both big and small. By dodging taxes, they’re keeping money from government programs that have been behind some of our greatest innovations, and in their desperate hunt for data and profits, they’re invading our privacy while fleecing the creators of art and high-quality entertainment. Author Jonathan Taplin offers some light at the end of this dark tunnel, suggesting there may be better ways of negotiating with this technology.

Bad Blood (2018) is the harrowing inside story of a how a tech start-up rooted in Silicon Valley’s fake-it-till-you-make-it culture risked the lives of millions with a blood-testing device that proved too good to be true. Written by Pulitzer-winning journalist John Carreyrou, who broke the story and pursued it to its end, this is the account of Theranos and its wunderkind CEO Elizabeth Holmes’ meteoric rise and epic fall from grace.

Thank You for Being Late (2016) is all about acceleration – of the economy, of technology and of our environment. These blinks explain why the world is moving at an increasingly rapid pace, outlining the dangers this trend can bring as well as what we stand to gain from it.

The Creative Curve (2018) provides valuable insights into the true nature of talent. Using examples from scientific research, as well as anecdotal evidence from the careers of certified geniuses, these blinks explore whether creative success is the result of unique inspiration or something far more predictable.

The Future of Humanity (2018) explores the challenges we face finding new homes on other, potentially hostile, planets. As physicist Michio Kaku shows us, this scenario is no longer science fiction, but rather a very pressing concern for scientists and future-minded entrepreneurs. Kaku presents the options currently being explored as well as the many problems that are on the verge of being solved.

Big Bang Disruption (2014) explains how disruptive innovations are endangering many of today’s businesses, and how to keep your business alive despite these disruptions. It describes the four stages of market disruption and provides 12 rules that’ll help you get through them.

Out of Our Minds (2001) shines a light on a fast-paced and constantly changing business world. In particular, it examines how technology has advanced and changed the way we do business, while our public education system has remained stuck in the days of the industrial revolution. It takes a look at what changes need to be made so that schools can prepare the next generation for the creative challenges that lie ahead.

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Poke the Box (2015) dives deep into today’s connected economy, where initiative and innovation are more important than financial capital or prestige. If you want to embrace innovation and be the first to stick your neck out with a new idea, you must overcome your fear of failure and keep bouncing back when you get knocked down. This is a handbook for those who need a push to take their ideas off the drawing board and into the real world.

21 Lessons for the 21st Century (2018) is a hard-hitting investigation of civilization’s most pertinent challenges. Humankind is moving deeper into uncharted technological and social territory. These blinks explore how best to navigate our lives in this century of constant change, using fascinating examples from current affairs along the way.

WTF? (2017) documents the recent history and developments of modern digital technologies, and explains why, far from being harmful in and of themselves, these technologies only do damage to business and society when misunderstood by humans. Instead of fearing for the future, we should embrace it and use the attendant technological developments in ways that bring society up rather than push costs down.

Adaptability (2012) examines a skill that’s becoming ever more important in today’s fast-paced and highly fickle business environment: the ability to adapt. It’s what makes the difference between successful innovators who go on to thrive and stick-in-the-muds who struggle to survive – or simply go under. Packed with illuminating portraits of both, these blinks analyze adaptability in action everywhere from the golf course to the battlefield and the boardroom.

Loonshots (2019) explores a subject that’s as important to the success of the US military as it is to companies duking it out on the metaphorical battlefield: innovation. Drawing on a host of illuminating historical examples, Safi Bahcall shows that path-breaking discoveries and inventions aren’t the product of isolated geniuses plowing their lonely furrows but rather a result of organizational structures which foster out-of-the-box thinking.

The Loop Approach (2019) presents a systematic approach to the transformation of organizations. Its toolkit of ideas and methods is designed to help even the largest organization change its bad habits, thus enabling it to adapt to the challenges of the future. 

New to Big (2019) maps out how established companies can install a supercharged growth model at the heart of their enterprise. By adopting the structure of new start-ups or first-time entrepreneurs, they can fend off stagnation, reignite their creative flair and innovate to solve the problems of the future.

In The Ride of a Lifetime (2019), Robert Iger charts his career from the backrooms of an American TV network to CEO of Disney. As Iger himself emphasizes, reaching the top wasn’t always smooth sailing – in fact, Disney’s future was anything but secure when he landed his dream job back in 2005. So how did he turn things around? Well, that’s what we’ll be exploring in these blinks as we look at the strategy, vision, and leadership style of one of the world’s most innovative CEOs. 

Unlocking Creativity (2019) is a guide to unleashing creativity in the workplace. Starting with the premise that all people are innately creative, it argues that the best way to unlock employee creativity isn’t to hire all-star creatives or restructure your businesses. Instead, the key is to dismantle the workplace mind-sets that are stifling the creativity of the people already in your midst.  

Autonomy (2018) chronicles the long story of driverless vehicles and imagines a future that’s almost upon us. From the perspective of an auto-industry insider, the book goes deep into the history of automation, from the US Defense Department’s sponsored races in the Mojave Desert to the innovations of traditional car manufacturers. Lawrence D. Burns describes a world of Silicon Valley geeks and rugged inventors in a narrative that should interest anyone pondering the world to come.

The Flight (2017) is a riveting account of Charles Lindbergh’s groundbreaking solo flight across the Atlantic, from New York to Paris. Besides a detailed account of what it was like for Lindbergh in the cockpit, author Dan Hampton adds valuable historical and biographical context, which shows why the flight of the Spirit of St. Louis was so important to so many people. 

The Rule of Logistics (2016) delves into the intricate and extensive network of the infrastructure that makes your local Walmart come to life. Pulling in elements of history, economics, and architectural theory, this intriguing account traces how a retailer from Arkansas became one of the largest corporations in the world and transformed the American landscape in the process.

Novacene (2019) presents a startling vision of a near-future Earth in which climate change is threatening our existence and artificial intelligence technology has acquired life. The emergence of this new life-form, which will vastly surpass humanity in its intelligence, will mark the beginning of a new age in the history of Earth – an epoch the author calls the Novacene. Extremely ambitious in scope, Novacene shines a spotlight on our particular moment in history and articulates an extraordinary theory about the purpose of the Cosmos and our place in it.

Gamification for Business (2018) explores how businesses can use games to overcome organizational challenges and optimize performance. Drawing on their extensive experience in game design and innovation, Sune Gudiksen and Jake Inlove show how games can be leveraged to encourage teamwork, boost employee motivation, and map out new pathways for progress and change. 

Happy Accidents (2011) explores the invaluable role that false assumptions, unlikely circumstances, and sheer dumb luck have played in some of medicine’s biggest discoveries. From antibiotics to antidepressants, heart surgery to chemotherapy, some of today’s most important drugs and treatments are the result of serendipity — stumbling across one thing while looking for another. Radiologist Morton A. Meyers reveals some of the incredible true stories of medicine’s luckiest findings.

Innovation for the Fatigued (2019) grapples with a curse of the corporate world: innovation fatigue. Rather than inventing anything useful or new, many organizations are mired in fashionable soundbites about “disruption” and “blue sky thinking.” It peels back the layers of nonsense to look at how companies can establish a deep and purposeful innovation culture.

Human/Machine (2019) argues that machines will continue to empower us, instead of stealing our jobs. At the workplace and at home, automation will free up time that we can use to do the things that fulfill us as human beings. However, tech giants will need to ensure that their technology benefits society – otherwise, the delicate balance between humans and machines might tip.

Superhuman Innovation (2019) explores the impressive breadth of possibilities that artificial intelligence (AI) offers to all fields of business, from healthcare to fashion. Rather than cause a robotic takeover, it argues, human-machine collaboration will empower businesses and consumers alike to set and achieve greater goals than ever before. 

Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.

Think Like a Rocket Scientist (2020) reveals the strategies that rocket scientists use to innovate, problem-solve, and bring the unimaginable into fruition. By learning the techniques that scientists use every day, you’ll gain powerful tools that will help you fulfill both your professional and personal dreams.

The Wise Company (2019) is a follow-up to the authors’ influential book The Knowledge-Creating Company. It brings the techniques and practices of running a successful business into the twenty-first century, where a fast-changing and chaotic marketplace is the new normal.

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

How Innovation Works (2020) presents a provocative view of history in which innovation takes center stage. This detailed account of human ingenuity explains how innovation happens and why it is important.

Unlearn (2019) proposes a radical concept. To achieve ongoing results in the workplace, you need to abandon the methods that brought you success in the past. These methods often don’t account for changes in the environment, making them ineffective and redundant. Instead, by following the Cycle of Unlearning, you can adopt a system that will consistently deliver innovative outcomes.

The Runaway Species (2017) is a gripping account of human creativity. Examining the principles that underlie our inventiveness, as well as real-world examples of creative breakthroughs, it offers a novel account of the abilities that make our species unique.

The Serendipity Mindset (2020) offers a practical guide to welcoming more positive and fortuitous outcomes in your life. It explains how subtle shifts in your attitude and perception can lead to dramatic differences in your ability to persevere and get positive results.

The Creator Mindset (2020) is a comprehensive guide to incorporating creativity into everything you do. Far from being something that only artists possess, creativity is in fact an essential ingredient in any successful career or business. Unfortunately, most of us squander our full creative potential by not realizing we have it to begin with. Get ready to unlock the latent creative talent that’ll give you and your business an edge over the competition.

Conscious Leadership (2020) reveals what it takes to lead a purpose-driven business that sees beyond the bottom line. Drawing on his experience as CEO of one of the largest supermarket chains in the United States, John Mackey shows how leaders can shape their businesses to become more innovative, competitive, and socially responsible.

The Scrum Fieldbook (2019) is a practical, hands-on guide to the scrum organizational framework within the Agile mindset. This concise manual recaps how scrum works to increase work velocity and to ensure any team delivers the right impact for the business. It also explains how to implement Scrum in any organization across all industries from software to home renovation and even to the military.

Resilient (2021) is an intimate account of entrepreneur Sevetri Wilson’s journey from self-funding her first company to securing ongoing capital for her second. It provides early-stage founders insight into every step of building a business – from initial concept to securing the finances needed to scale.

The Entrepreneur's Weekly Nietzsche (2021) is a how-to guide for disruptors, examining the surprising ways in which this nineteenth-century philosopher can instruct and inspire twenty-first-century entrepreneurs. From business pitches to pride, and from victory to progress, it offers food for thought from an unfamiliar but stimulating perspective.

Alien Thinking (2021) is a simple guide to having great ideas. Rather than simply waiting for inspiration to strike, it lays out five key skills that enable anyone to innovate on demand.

Solving the Productivity Puzzle (2020) is a guide for people management professionals. It covers topics such as learning and development, motivation of the workforce, and planning strategies. It’s essential reading for HR professionals who want to build a culture in which people can thrive.

Radical Product Thinking (2021) lays out a step-by-step approach to developing game-changing products. Taking aim at the iteration-led approaches to product development that have become popular in recent years, it provides an inspiring, vision-driven alternative. 

Why Design Matters (2022) is a collection of some of the best interviews from Debbie Millman’s long-running podcast of the same name. It collects over 50 interviews from over 15 years’ worth of conversations. These talks not only explain why design matters, they also show how the principles of design extend to creativity in general and the ways in which we communicate and express ourselves.

Self-Made Boss (2022) is a practical starter kit for anyone looking to start a small business. It’s packed with advice and case studies looking at small businesses from across the United States, with step-by-step instructions for turning your great idea into a successful business. 

Super Founders (2021) offers an in-depth analysis behind the success of billion-dollar startups. After crunching over 30,000 data points, it unravels the multitude of false notions surrounding tech unicorns and reveals what it really takes to make it in Silicon Valley. 

Disrupt You! (2015) is an entrepreneur’s guide to driving innovation and impact. It draws on some of the biggest success stories in business and offers actionable tips for solving real-world problems and finding opportunity in failure. 

Make No Small Plans (2022) is the inside story of how a group of young entrepreneurs created one of the world’s most exciting platforms for global events and conferences – the Summit Series. This isn’t just a chance for them to recount their company’s history, though. Packed with actionable takeaways and business wisdom, this is a book designed to inspire readers on their own entrepreneurial journeys.

Creative Acts for Curious People (2021) collects insights about creativity and design taught in the classrooms of Stanford’s renowned Hasso Plattner School of Design, also known as the d.school. In addition to essays about the mindset and skills required for creative action, it offers over 80 practical exercises used by instructors from dozens of fields including medicine, education, and nonprofit to help improve your ability to solve problems, whether personal or on a global scale.

The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This Blink focuses on one of the book’s central themes: disruptive innovation.

The Journey Beyond Fear (2021) is a guide to overcoming fear and reaching your full potential. During his 40-year career in Silicon Valley, Hagel has identified three practical tools that anyone can benefit from. Here, he explains exactly how to use them, so you can make the most of exciting new opportunities in your professional and personal life.

The Metaverse Handbook (2022) provides insight into a new technology platform that offers huge commercial potential to digital professionals, creatives, and business leaders. It explains what the Metaverse is, how it works, and ways to integrate it into business strategies to capitalize on its offerings.

The 4 Stages of Psychological Safety (2020) is a practical handbook for creating and maintaining psychological safety in the workplace. In order for employees to take risks, ask questions, challenge the status quo, and make mistakes – all while learning and growing – they have to feel included and safe. This book shows how leaders can reduce social friction while encouraging collaboration and innovation.

Awaken Your Genius (2023) is a straightforward yet philosophical guide to releasing the aspects of yourself that don’t suit your growth. Through a five-step process, it shows readers how they can find their way back to their unique and authentic genius selves.

The Things We Make (2023) dispels the myth around some of the greatest and most ordinary inventions. It retells their making as a creative application of the engineering method, a principle that explains how people in ancient times built some of the marvels that still capture our imagination today.

Essentially Less (2023) isn’t a Blink based on a book, it is the book. In a time when our attention is becoming a crucial and contested resource, it makes a case for the importance of focusing on what’s essential. It’s a joint production by journalist Dirk von Gehlen and Blinkist’s editors.

The DevOps Handbook (2016) offers a roadmap on how to catapult your technology operations into a realm of world-class agility, reliability, and security. Dive deep into the heart of the DevOps philosophy, equipping you with insights to bridge gaps between development and operations, while fostering unmatched efficiency.

When the Heavens Went on Sale (2023) is a trip into the wild new Space Age sparked by Elon Musk and accelerated by like-minded space geniuses. Buckle up for a mind-blowing journey through space tech innovation and the future of humanity.

The Song of Significance (2023) is business thinker and creativity expert Seth Godin’s manifesto for leveraging teamwork and collaboration to build radically meaningful workplaces. Traditional models of work are under threat from encroaching AI technologies – why not dismantle them altogether, Godin asks, and build something better in their place? 

Disruptive Thinking (2023) is a guide to unlocking your potential and turning adversity into opportunity. By learning to understand and leverage disruption, you can kickstart your most profound personal and professional metamorphosis yet.

Strategy Sprints (2022) is a deep-dive into the world of strategic innovation and accelerated business growth. The focus is on out-of-the-box methods for making your business stand out, mastering your time, nurturing customer relationships, and ensuring steady growth. It’s an inspiring journey that empowers you to break free from the ordinary and make your mark in the business realm.

Play Nice But Win (2021) takes you into the thrilling world of tech entrepreneurship, offering a front-row seat to a saga of innovation, resilience, and reinvention. From humble beginnings to industry-shaping breakthroughs, you'll uncover invaluable lessons within the rollercoaster journey of one of technology's biggest disruptors. It's a riveting exploration that strikes the perfect balance between playing nice and winning big in business, and in life.

Logistics and Supply Chain Innovation (2021) maps the current pain points and inefficiencies in global supply chains while charting the innovations and new technologies poised to transform the system. It provides an insider's perspective on the practical challenges facing warehouses, ports, and logistics networks, along with realistic ideas for how leaders can leverage emerging tools like Internet of Things sensors and AI to make supply chains sustainable, resilient, and responsive. 

Innovation in Real Places (2021) argues that the prevailing Silicon Valley model of growth creation has failed most cities and regions. Rather than chasing the chimera of becoming the next tech hub, communities should focus on identifying their niche in the global production process and fostering innovation based on their existing strengths. 

The Young Entrepreneur (2022) unveils the heart of the entrepreneurial journey for the next generation. Merging audacity with actionable insights and world-shaping vision, it invites young minds to navigate the business maze, tap into resilience, and become the force of change our world craves.

The Bold Ones (2023) is an exploration of how individuals and organizations can thrive in an era of rapid change and disruption. With anecdotes and actionable insights, it shares strategies for embracing boldness, adaptability, and innovation in the evolving landscape of business and technology.

Net Positive (2021) explores the transformative concept of businesses moving beyond profit to creating substantial, positive value for people and the planet. It delves into the revolutionary approach of net positive companies which are embracing a holistic responsibility to benefit multiple stakeholders, drive systemic change, and foster sustainable futures. It offers profound insights into how companies and leaders can be harbingers of positive, enduring change in the world.

Ideaflow (2022) introduces the concept of ideaflow – the rate at which original ideas can be generated – as a key business metric. It also shares practical strategies for optimizing ideaflow at the personal and professional level.

Jobs to Be Done (2016) offers an up-to-date look at one of the most respected strategies for creating sought-after, innovative products. This methodology is laser-focused on customer research and understanding what they need in order to get jobs done.

Leadership on the Line (2002) explores the challenges and risks inherent in leadership roles, with a focus on leading through significant and often contentious change. Through numerous examples and metaphors, it offers strategies for leaders to enact meaningful change, practice adaptive leadership, and maintain resilience in any scenario.