Enchantment Book Summary - Enchantment Book explained in key points
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Enchantment summary

Guy Kawasaki

The Art of Changing Hearts, Minds, and Actions

4.4 (25 ratings)
25 mins

Brief summary

Enchantment by Guy Kawasaki is a practical guide to building personal and professional relationships that are both enduring and delightful. It offers insights and strategies to help you create deeper and more meaningful connections with the people around you.

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    Enchantment is more than manipulation: it’s about triggering actions through emotions.

    Have you ever been in a situation where someone was just so nice or captivating that you really just wanted to help them? Likely, you felt enchanted by this person. The greater your goals and the fewer resources are available to you, the more useful enchantment will be in winning people’s hearts and minds and motivating their actions. But what is it exactly?

    Enchantment is the ability to change the nature of relationships, and therefore influence other people’s actions. Consider, for example, the story of Karin Muller, a filmmaker and author who worked in the Peace Corps, building wells and schools in a Filipino village during the late 1980s.

    One day, seventeen members of the New People’s Army (NPA), an armed wing of the Philippines’ Communist Party, came to interrogate her. When she saw them, she exclaimed: “Thank God you’re here. I’ve been waiting all day. Please have some coffee. Leave your guns at the door.”

    Muller was able to totally transform the dynamic of her situation, turning it from an obvious show of force to “conversation and delight,” by appealing to the leader’s emotions.

    But enchantment isn’t just useful for getting out of a pickle. In fact, it can happen anywhere, anytime. And it’s not just about making money, or even personal gain. It’s about filling others with the same delight and passion you experience about something.

    For example, when Steve Jobs was developing his iPhone, he wasn’t contemplating the best strategy to get consumers to put money in his personal bank account, or entice them to sign on to a two-year contract with AT&T. He, like all enchanters, was selling his dream for a better future – one in which people can have cooler social interactions and use technology to improve their lives.

    This means that, if you want to enchant people, you have to have a dream that you’re striving to achieve. But, there is more to the equation.

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    What is Enchantment about?

    Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around you, turning them into spirited advocates of your cause. It also provides key steps on the path to building a lasting fascination with your product and company, as well as useful advice on how to resist the enchantment of others.

    Enchantment Review

    Enchantment (2011) by Guy Kawasaki is a book that offers valuable insights on how to influence and enchant others in both personal and professional relationships. Here's why this book is worth reading:

    • With practical tips and advice, it provides readers with actionable strategies on how to build trust, likeability, and influence.
    • Packed with real-life examples and case studies, the book offers tangible proof of the effectiveness of the techniques shared, making it highly relatable and engaging.
    • Through its entertaining storytelling and relatable anecdotes, Enchantment manages to captivate readers and keep them engaged from start to finish.

    Best quote from Enchantment

    The first follower is what transforms the lone nut into a leader.

    —Guy Kawasaki
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    Who should read Enchantment?

    • People who want to motivate others to join in their life’s mission
    • Anybody who manages or works with others
    • Anyone who wants to regain control of their purchasing habits

    About the Author

    Guy Kawasaki is the bestselling author of numerous books, including The Art of the Start and The Macintosh Way. In addition, he was chief-evangelist for Apple as well as an advisor to the Motorola business unit of Google, and today works as chief-evangelist for Canva, a graphics-design online service.

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    Enchantment FAQs 

    What is the main message of Enchantment?

    The main message of Enchantment is to create genuine connections and build strong relationships in both personal and professional settings.

    How long does it take to read Enchantment?

    The reading time for Enchantment varies based on reading speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Enchantment a good book? Is it worth reading?

    Enchantment is a worthwhile read. It offers practical advice on how to influence and persuade others effectively in order to achieve success.

    Who is the author of Enchantment?

    The author of Enchantment is Guy Kawasaki.

    What to read after Enchantment?

    If you're wondering what to read next after Enchantment, here are some recommendations we suggest:
    • The Art of the Start by Guy Kawasaki
    • The Life-Changing Magic of Tidying Up by Marie Kondo
    • The 15 Invaluable Laws of Growth by John C. Maxwell
    • Don't Take Yes for an Answer by Steve Herz
    • 13 Things Mentally Strong People Don't Do by Amy Morin
    • The Art Of Non-Conformity by Chris Guillebeau
    • How to Make a Few Billion Dollars by Brad Jacobs
    • The Other Significant Others by Rhaina Cohen
    • Think Remarkable by Guy Kawasaki & Madisun Nuismer
    • Effective Decision-Making by Edoardo Binda Zane