Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Enchantment summary
The Art of Changing Hearts, Minds, and Actions
25 mins
Brief summary
Enchantment by Guy Kawasaki is a practical guide to building personal and professional relationships that are both enduring and delightful. It offers insights and strategies to help you create deeper and more meaningful connections with the people around you.
Topics
Table of Contents
Enchantment
Summary of 10 key ideas
Audio & text in the Blinkist app
Key idea 1 of 10
Enchantment is more than manipulation: it’s about triggering actions through emotions.
Have you ever been in a situation where someone was just so nice or captivating that you really just wanted to help them? Likely, you felt enchanted by this person. The greater your goals and the fewer resources are available to you, the more useful enchantment will be in winning people’s hearts and minds and motivating their actions. But what is it exactly?
Enchantment is the ability to change the nature of relationships, and therefore influence other people’s actions. Consider, for example, the story of Karin Muller, a filmmaker and author who worked in the Peace Corps, building wells and schools in a Filipino village during the late 1980s.
One day, seventeen members of the New People’s Army (NPA), an armed wing of the Philippines’ Communist Party, came to interrogate her. When she saw them, she exclaimed: “Thank God you’re here. I’ve been waiting all day. Please have some coffee. Leave your guns at the door.”
Muller was able to totally transform the dynamic of her situation, turning it from an obvious show of force to “conversation and delight,” by appealing to the leader’s emotions.
But enchantment isn’t just useful for getting out of a pickle. In fact, it can happen anywhere, anytime. And it’s not just about making money, or even personal gain. It’s about filling others with the same delight and passion you experience about something.
For example, when Steve Jobs was developing his iPhone, he wasn’t contemplating the best strategy to get consumers to put money in his personal bank account, or entice them to sign on to a two-year contract with AT&T. He, like all enchanters, was selling his dream for a better future – one in which people can have cooler social interactions and use technology to improve their lives.
This means that, if you want to enchant people, you have to have a dream that you’re striving to achieve. But, there is more to the equation.
Want to see all full key ideas from Enchantment?
Key ideas in Enchantment
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Enchantment about?
Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around you, turning them into spirited advocates of your cause. It also provides key steps on the path to building a lasting fascination with your product and company, as well as useful advice on how to resist the enchantment of others.
Enchantment Review
Enchantment (2011) by Guy Kawasaki is a book that offers valuable insights on how to influence and enchant others in both personal and professional relationships. Here's why this book is worth reading:
- With practical tips and advice, it provides readers with actionable strategies on how to build trust, likeability, and influence.
- Packed with real-life examples and case studies, the book offers tangible proof of the effectiveness of the techniques shared, making it highly relatable and engaging.
- Through its entertaining storytelling and relatable anecdotes, Enchantment manages to captivate readers and keep them engaged from start to finish.
Best quote from Enchantment
The first follower is what transforms the lone nut into a leader.
—Guy Kawasaki
Who should read Enchantment?
- People who want to motivate others to join in their life’s mission
- Anybody who manages or works with others
- Anyone who wants to regain control of their purchasing habits
Categories with Enchantment
Book summaries like Enchantment
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
34 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
Enchantment FAQs
What is the main message of Enchantment?
The main message of Enchantment is to create genuine connections and build strong relationships in both personal and professional settings.
How long does it take to read Enchantment?
The reading time for Enchantment varies based on reading speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Enchantment a good book? Is it worth reading?
Enchantment is a worthwhile read. It offers practical advice on how to influence and persuade others effectively in order to achieve success.
Who is the author of Enchantment?
The author of Enchantment is Guy Kawasaki.
What to read after Enchantment?
If you're wondering what to read next after Enchantment, here are some recommendations we suggest:
- The Art of the Start by Guy Kawasaki
- The 3 Secrets to Effective Time Investment by Elizabeth Grace Saunders
- Strive by Venus Williams
- The Wealthy Freelancer by Steve Slaunwhite
- So Good They Can't Ignore You by Cal Newport
- Influence by Robert B. Cialdini
- Pivot or Die by Gary Shapiro
- The Power of Not Thinking by Simon Roberts
- Sparked by Jonathan Fields
- The Brand Benefits Playbook by Allen Weiss