Ready, Fire, Aim Book Summary - Ready, Fire, Aim Book explained in key points
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Ready, Fire, Aim summary

Michael Masterson

Zero to $100 Million in No Time Flat

3.7 (195 ratings)
15 mins

Brief summary

Ready, Fire, Aim is a business and entrepreneurship book that shares valuable insights and strategies for starting and growing a successful business. It emphasizes the importance of taking action and making adjustments along the way for long-term success.

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    Ready, Fire, Aim
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    The four stages of entrepreneurial businesses

    Around the year 2,000, the author Michael Masterson had achieved a thirty-year career as a successful entrepreneur and multimillionaire. He didn’t need more money, but he was inspired by an ego contest. He noticed many “experts” with less experience and success selling high-ticket reservations to business seminars. Michael decided to see if he could run his own seminar and charge double the price of his competitors.

    Michael knew the format of the seminar and the general subject matter, and he knew his audience – entrepreneurs of businesses with annual revenues under $500 million.  

    Essentially, Michael had the framework of a product figured out. But where most people would pause to develop their seminar and build out their PowerPoint presentations, he jumped straight into sales, with a goal of selling 30 tickets at $10,000 each.

    It was only after he made his sales goal that he stepped back to actually develop the product he’d just sold.

    If this makes you nervous, you’re not alone. But take it from a man who has repeatedly achieved entrepreneurial success: sometimes you have to fire before you aim.

    Michael worked with some colleagues to research the struggles that business owners deal with when scaling. What they found across a wide range of businesses were four unique challenges that corresponded to four specific stages of business. From this finding, they developed a seminar to provide roadmaps to entrepreneurial success through each of these challenges. In the next sections, we’ll dive into each stage, one by one. 

    Remember, whenever your business feels stuck, it’s because what got you to where you are can’t take you to the next level. Growth means change, and these sections will describe just what kind of change is required.

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    What is Ready, Fire, Aim about?

    Ready, Fire, Aim (2007) reveals proven business-building methods for achieving success fast. It also shows how you can duplicate winning strategies across multiple lucrative ventures so you never have to rely on just one. Learn essential entrepreneurial skills and strategies to vastly improve any business endeavor while positioning yourself to enjoy financial freedom.

    Ready, Fire, Aim Review

    Ready, Fire, Aim (2008) is a book that offers valuable insights into building a successful business from scratch. Here are three reasons why this book is definitely worth reading:

    • It provides practical strategies and techniques that can be applied immediately, guiding readers on their entrepreneurial journey.
    • The book offers real-life examples and case studies, making it relatable and demonstrating how these strategies have worked in the past.
    • With its provocative ideas and unconventional approach to business growth, it challenges conventional wisdom and pushes readers to think outside the box.

    Who should read Ready, Fire, Aim?

    • Experienced and aspiring entrepreneurs
    • Career professionals
    • People working in sales or marketing

    About the Author

    Michael Masterson has built a loyal following through his writings mentoring success-oriented individuals, drawing on his decades of experience running multi-million dollar companies in diverse industries. He has also authored several bestselling books on achieving financial independence and becoming a self-made millionaire. 

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    Ready, Fire, Aim FAQs 

    What is the main message of Ready, Fire, Aim?

    The main message of Ready, Fire, Aim is that taking fast action is more important than waiting for everything to be perfect.

    How long does it take to read Ready, Fire, Aim?

    The reading time for Ready, Fire, Aim varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Ready, Fire, Aim a good book? Is it worth reading?

    Ready, Fire, Aim is worth reading because it provides practical strategies for entrepreneurial success within a concise and engaging narrative.

    Who is the author of Ready, Fire, Aim?

    The author of Ready, Fire, Aim is Michael Masterson.

    What to read after Ready, Fire, Aim?

    If you're wondering what to read next after Ready, Fire, Aim, here are some recommendations we suggest:
    • The Diary of a CEO by Steven Bartlett
    • Plays Well with Others by Eric Barker
    • Primed to Perform by Neel Doshi and Lindsay McGregor
    • Think Twice by Michael J. Mauboussin
    • Nine-Figure Mindset by Brandon Dawson
    • The Art of Resilience by Ross Edgley
    • The Art of Clear Thinking by Hasard Lee
    • How to Know a Person by David Brooks
    • 100 Ways to Change Your Life by Liz Moody
    • The Mind of the Leader by Rasmus Hougaard & Jacqueline Carter