Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get started
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Testing Business Ideas summary
David J. Bland
Alexander Osterwalder
A Field Guide for Rapid Experimentation
24 mins
Brief summary
Testing Business Ideas by David J. Bland and Alexander Osterwalder is a guidebook for entrepreneurs and innovators that provides actionable steps for testing new business ideas, minimizing risk, and maximizing potential success.
Table of Contents
Testing Business Ideas
Summary of 7 key ideas
Audio & text in the Blinkist app
Key idea 1 of 7
The best teams are diverse, open-minded, and entrepreneurial.
If you’re going to test your business ideas, you’ll need a great team in place. But what kind of people do you need to hire for your winning team? What sort of skills do they need to bring to the table, and how can they work together to make your venture a success?
Well, it all starts with great design, and the best entrepreneurs proactively design their teams. They think carefully about bringing together people who have a cross-functional skill set that encompasses all or most of the competencies that a fledgling business needs.
The key message here is: The best teams are diverse, open-minded, and entrepreneurial.
Some of the most important skills needed are a knack for design, product knowledge, and tech prowess. Other capabilities you might want to add are sales and marketing expertise, legal know-how, and data management. If you can’t find the right people with all of these skills, then you may be able to partner with people outside of your organization. Alternatively, you might be able to invest in technical programs that can help fill the gaps.
As well as having a wide range of capabilities, the best teams tend to be diverse. They are filled with people from a range of backgrounds – of different genders, ethnicities, ages, and careers. Why is diversity so important? Because a successful business has an impact on people’s lives and on society as a whole – and society is made up of people from all walks of life. If business teams don’t reflect this reality, then their decision-making – and their testing – will contain inherent biases.
The best teams also engage in three specific behaviors that continually help to improve their performance.
First, great teams accept that they won’t always get things right. They’re unafraid to run experiments to test their assumptions – and they’re honest with themselves when the results show their assumptions are wrong.
Second, winning teams are highly customer-centric. They know exactly why their business is helpful to their customers’ lives, and they have a genuine connection to the people who use their products. What’s more, they stay in touch with their old customers as well as their newest ones.
Finally, whatever line of business they’re aiming for, the best teams have an entrepreneurial spirit. They work fast, and they can solve problems creatively and validate new ideas on the fly. Entrepreneurial teams move so quickly because they have a feeling of urgency and momentum; things need to happen today rather than tomorrow.
Want more?
Read or listen to the key ideas
from 7,500+ titles
Read or listen to the key ideas
from 7,500+ titles
Key ideas in Testing Business Ideas
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Testing Business Ideas about?
Testing Business Ideas (2021) explores how entrepreneurs can use experimentation to give their new venture the best chance of success. It outlines the rationale behind testing, and describes a framework for deciding how to proceed.
Testing Business Ideas Review
Testing Business Ideas (2020) is a must-read for anyone looking to validate and launch new business ideas successfully. Here's why this book stands out:
- Packed with practical tools and methods, it equips readers with the necessary skills to test and iterate their business concepts effectively.
- The book combines real-life case studies and examples to illustrate key principles, making it highly applicable and relatable.
- With its engaging and accessible writing style, it manages to transform a potentially dry topic into an exciting and insightful journey into the world of business innovation.
Who should read Testing Business Ideas?
- Anyone working at a small company or start-up
- Entrepreneurs hoping to turn their big idea into a profitable venture
- Business students looking for fresh insights
Categories with Testing Business Ideas
Book summaries like Testing Business Ideas
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
37 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
Testing Business Ideas FAQs
What is the main message of Testing Business Ideas?
The main message of Testing Business Ideas is to test and validate your business ideas before investing time and resources.
How long does it take to read Testing Business Ideas?
The reading time for Testing Business Ideas varies depending on the reader, but it typically takes several hours. The Blinkist summary can be read in about 15 minutes.
Is Testing Business Ideas a good book? Is it worth reading?
Testing Business Ideas is worth reading as it provides practical guidance on testing and validating business ideas, helping entrepreneurs increase their chances of success.
Who is the author of Testing Business Ideas?
David J. Bland and Alexander Osterwalder are the authors of Testing Business Ideas.
What to read after Testing Business Ideas?
If you're wondering what to read next after Testing Business Ideas, here are some recommendations we suggest:
- Cleaning Up Your Mental Mess by Caroline Leaf
- The Mom Test by Rob Fitzpatrick
- Stop Overthinking by Nick Trenton
- Stem Cells by Jonathan Slack
- Built with Purpose by Bill Roark
- The Law of Success by Napoleon Hill
- Continuous Discovery Habits by Teresa Torres
- On the Genealogy of Morals by Friedrich Nietzsche
- Start Making Sense by Steven J Heine
- The Birth of Tragedy by Friedrich Nietzsche