Die besten 98 Bücher zu Strategy

Strategy is a crucial element in various aspects of life, from business and politics to personal growth and decision-making. Developing a strong strategic mindset can significantly enhance your ability to navigate complex situations and achieve desired outcomes. That's where our carefully curated book list comes in.

This list offers a comprehensive exploration of strategy-related topics, equipping you with the knowledge and tools to think and act strategically. So, why not embark on this enlightening journey and unlock the power of strategic thinking?
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Strategy Bücher: Crossing the Chasm von Geoffrey A. Moore

Crossing the Chasm

Geoffrey A. Moore
Marketing and Selling Disruptive Products to Mainstream Customers
4.5 (240 Rezensionen)

Worum geht's in Crossing the Chasm?

Crossing the Chasm (1991) examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets.

The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.

Wer Crossing the Chasm lesen sollte

  • Anyone working within the high tech industry
  • Anyone trying to enter a market with an innovative product
  • Anyone interested in how high tech products are adopted

Strategy Bücher: Built to Last von Jim Collins

Built to Last

Jim Collins
Successful Habits of Visionary Companies
4.5 (273 Rezensionen)

Worum geht's in Built to Last?

Built to Last (1994) examines 18 extraordinary and venerable companies to discover what has made them prosper for decades, in some cases for nearly two centuries. This groundbreaking study reveals the simple but inspiring differences that set these visionary companies apart from their less successful competitors.

Built to Last is meant for every level of every organization, from CEOs to regular employees, and from Fortune 500 companies to start-ups and charitable foundations. The timeless advice uncovered in this book will help readers discover the importance of adhering to a core ideology while relentlessly stimulating progress.

Wer Built to Last lesen sollte

  • Anyone interested in how visionary companies have stayed successful for over a century
  • Anyone who wants to make their company, organization, department or team more purposeful
  • Anyone who wants to find tangible tools to drive progress, foster innovation or communicate values with their organization

Strategy Bücher: Start-up of You von Reid Hoffman and Ben Casnocha

Start-up of You

Reid Hoffman and Ben Casnocha
Adapt to the Future, Invest in Yourself, and Transform Your Career
4.4 (154 Rezensionen)

Worum geht's in Start-up of You?

The Start-Up of You (2012) is a guide to how you can leverage strategies used by start-ups in your own career: being adaptable, building relationships and pursuing breakout opportunities.

In a world where entire industries are being ravaged by global competition and traditional career paths are fast becoming dead-ends, everyone needs to hustle like an entrepreneur.

Wer Start-up of You lesen sollte

  • Anyone who wants to understand what the right career is for them and how to achieve it
  • Professionals who are considering a career or industry change
  • Professionals who want to leverage their network more effectively

Strategy Bücher: Good to Great (Old Version) von Jim Collins

Good to Great (Old Version)

Jim Collins
Why Some Companies Make the Leap...And Others Don't
4.4 (612 Rezensionen)

Worum geht's in Good to Great (Old Version)?

Good to Great (2001) presents the findings of a five-year study by the author and his research team. The team identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors which differentiated those companies from their lackluster competitors.

These factors have been distilled into key concepts regarding leadership, culture and strategic management.

Wer Good to Great (Old Version) lesen sollte

  • Executives, investors and managers interested in taking their company from mediocrity to greatness
  • Entrepreneurs who want to make their start-up great from the very beginning
  • Anyone interested in what makes for great leadership, great corporate culture and great strategic planning

Strategy Bücher: The Art of War (Old Version) von Sun Tzu

The Art of War (Old Version)

Sun Tzu
4.4 (713 Rezensionen)

Worum geht's in The Art of War (Old Version)?

Thousands of years old, The Art of War is a Chinese military treatise that is considered the definitive work of military tactics and strategy. It has greatly influenced military tactics as well as business and legal strategy in both the East and West. Leaders such as general Douglas MacArthur and Mao Zedong have drawn inspiration from it.

Wer The Art of War (Old Version) lesen sollte

  • Anyone interested in the foundation of many military, business and legal tactics
  • Anyone who wants to understand how warfare was conducted thousands of years ago

Strategy Bücher: Start with Why (Old Version) von Simon Sinek

Start with Why (Old Version)

Simon Sinek
How Great Leaders Inspire Everyone to Take Action
4.5 (1.178 Rezensionen)

Worum geht's in Start with Why (Old Version)?

Start With Why (2011) tackles a fundamental question: What makes some organizations and people more innovative, influential, and profitable than others? Based on best-selling author Simon Sinek’s hugely influential lecture of the same name, the third most-watched TED talk of all time, these blinks unpack the answer to that conundrum. As Sinek’s examples from the business world, politics, and technology show, it’s all about asking “Why?” rather than “What?”

Wer Start with Why (Old Version) lesen sollte

  • Managers and team leaders 
  • Entrepreneurs building their brand 
  • Self-starters in need of a bit of inspiration

Strategy Bücher: Great by Choice von Jim Collins and Morten T. Hansen

Great by Choice

Jim Collins and Morten T. Hansen
Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All
4.5 (138 Rezensionen)

Worum geht's in Great by Choice?

The world is an uncertain place, constantly changing and often chaotic. While many companies are unable to survive in this chaos, some companies are not only able to survive in these shifting conditions but even thrive in them. Great by Choice analyses why these companies succeed while most others fail. 

Great By Choice is the result of exhaustive, in-depth research into the business environment. It argues that success is not the result of a company being more innovative, bold or open to taking risks, nor is it a result of mere luck or chance. Success in fact comes from a mixture of discipline, evidence-based innovation and a fear of failure that borders on paranoia. It is this recipe, rather than luck, which enables certain companies to become great.

Wer Great by Choice lesen sollte

  • Anyone looking for the secrets of long-term success in business
  • Anyone wanting to know the role that luck or chance plays in achieving success
  • Anyone wanting to know how great companies thrive even in turbulent environments 

Strategy Bücher: The 80/20 Principle von Richard Koch

The 80/20 Principle

Richard Koch
The Secret to Achieving More with Less
4.4 (1.112 Rezensionen)

Worum geht's in The 80/20 Principle?

The 80/20 Principle (1997) was named one of GQ's Top 25 Business Books of the Twentieth Century. It's about the 80/20 principle, which says that 80 percent of results are generated by just 20 percent of effort. This phenomenon has huge implications for every area of life, as it helps single out the most important factors in any situation.

Wer The 80/20 Principle lesen sollte

  • Anyone who wants to get better results without expending more time
  • Anyone who wants to free up more of their time and lead a happier life
  • Anyone who wants to increase the profitability of their business

Strategy Bücher: Hooked von Nir Eyal


Nir Eyal
How to Build Habit-Forming Products
4.6 (505 Rezensionen)

Worum geht's in Hooked?

Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.

Wer Hooked lesen sollte

  • Anyone who wants to understand how habits are formed
  • Anyone who wants to design a hugely successful product or enhance an existing one
  • Anyone who wants to understand how some products take advantage of our tendency to form habits

Strategy Bücher: Only the Paranoid Survive von Andrew S. Grove

Only the Paranoid Survive

Andrew S. Grove
4.4 (71 Rezensionen)

Worum geht's in Only the Paranoid Survive?

Only The Paranoid Survive (1999) presents the experiences and invaluable advice of one of the most admired and successful CEOs of recent times: Andrew S. Grove. In this book, Grove suggests many strategies that companies can adopt to survive – and even exploit – what he terms Strategic Inflection Points: those sink-or-swim moments in a company’s existence. The book provides the reader with a deeper understanding of the ways in which strategic decisions are made, and, specifically, of what’s involved in directing a leading tech company.


Wer Only the Paranoid Survive lesen sollte

  • Anybody who owns or runs a business
  • Anyone interested in the decision-making of a large company
  • People who want to learn how to overcome the critical moments in a company’s life

Strategy Bücher: The Hard Thing About Hard Things von Ben Horowitz

The Hard Thing About Hard Things

Ben Horowitz
Building A Business When There Are No Easy Answers
4.4 (412 Rezensionen)

Worum geht's in The Hard Thing About Hard Things?

These blinks explain why the job of a CEO is among the toughest and loneliest in the world, and how you can survive all the stress and heartache involved.

Wer The Hard Thing About Hard Things lesen sollte

  • Present or future CEOs and founders
  • Anyone who wants to understand how businesses are run successfully
  • Anyone who is ever in a position where they have to hire or fire someone

Strategy Bücher: Leadership and Self-Deception von The Arbinger Institute

Leadership and Self-Deception

The Arbinger Institute
Getting Out of the Box
4.3 (111 Rezensionen)

Worum geht's in Leadership and Self-Deception?

This book will show you how and why most people are in a state of self-deception where they view their needs as more important than those of people around them. It demonstrates the negative impact this self-deception has on our lives, but also shows a way out of this state, benefiting both our private and professional lives.

Wer Leadership and Self-Deception lesen sollte

  • Anyone who wants his or her company to have a more positive and effective working attitude
  • Anyone who wants to learn how to become an inspiring leader
  • Anyone who feels they sometimes mistreat people who are important to them

Strategy Bücher: Creativity, Inc. von Ed Catmull with Amy Wallace

Creativity, Inc.

Ed Catmull with Amy Wallace
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
4.3 (195 Rezensionen)

Worum geht's in Creativity, Inc.?

Creativity, Inc. explores the peaks and troughs in the history of Pixar and Disney Animation Studios along with Ed Catmull’s personal journey towards becoming the successful manager he is today. In doing so, he explains the management beliefs he has acquired along the way, and offers actionable advice on how to turn your team members into creative superstars.

Wer Creativity, Inc. lesen sollte

  • Anyone interested in successful managerial habits and leadership styles
  • Anyone managing a staff whose work requires creativity
  • Anyone truly committed to building a sustainable creative culture

Strategy Bücher: Good Strategy, Bad Strategy von Richard Rumelt

Good Strategy, Bad Strategy

Richard Rumelt
The Difference and Why It Matters
4.2 (377 Rezensionen)

Worum geht's in Good Strategy, Bad Strategy?

Good Strategy, Bad Strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint.

This is a Blinkist staff pick

“My boss kept asking me, “Emily, what’s your strategy?” and I kept coming up empty (#truestory). This title is a smart start to wrapping your head around what it means to build an effective strategy and do good work to reach your goals.

– Emily, Community & Engagement Marketing at Blinkist

Wer Good Strategy, Bad Strategy lesen sollte

  • Anyone interested in the different ways in which strategy can be applied to different fields
  • Anyone who has to make solid strategic decisions
  • Anyone interested in the history of business strategy

Strategy Bücher: Tribes von Seth Godin


Seth Godin
We Need You to Lead Us
4.6 (172 Rezensionen)

Worum geht's in Tribes?

In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.

Wer Tribes lesen sollte

  • Anyone who wants to create a movement to change the status quo
  • Anyone interested in the latest marketing concepts
  • Anyone who wants to learn how to be a great leader

Strategy Bücher: How the Mighty Fall von Jim Collins

How the Mighty Fall

Jim Collins
And Why Some Companies Never Give In
4.5 (110 Rezensionen)

Worum geht's in How the Mighty Fall?

In How the Mighty Fall, influential business expert Jim Collins explores how even successful companies can suddenly collapse, especially if they make the wrong decisions. He also offers leaders advice to prevent them from making the same mistakes.

Wer How the Mighty Fall lesen sollte

  • Students majoring in business
  • Anyone unsure which businesses to invest in
  • Start-up CEOs looking to grow their business long term

Strategy Bücher: How Google Works von Eric Schmidt and Jonathan Rosenberg

How Google Works

Eric Schmidt and Jonathan Rosenberg
4.4 (106 Rezensionen)

Worum geht's in How Google Works?

How Google Works shares business insights from one of the most successful technology start-ups in history. Written by the former top executives at the company, the book lays out, step by step, Google’s path to success; a roadmap that your company can follow, too.

Wer How Google Works lesen sollte

  • CEOs or managers at start-up companies
  • Anyone with a start-up idea looking for the fast path to success
  • Anyone interested in a behind-the-scenes look at Google

Strategy Bücher: Beautiful Game Theory von Ignacio Palacios-Huerta

Beautiful Game Theory

Ignacio Palacios-Huerta
How Soccer Can Help Economics
3.9 (71 Rezensionen)

Worum geht's in Beautiful Game Theory?

Beautiful Game Theory (2014) shows us how applicable economics is to our daily lives by looking at the fascinating world of professional soccer. By examining compelling statistics and studies on shoot-outs, referee calls, and ticket sales, Beautiful Game Theory offers some interesting insights into the psychology of behavioral economics.

Wer Beautiful Game Theory lesen sollte

  • Soccer fans all over the world
  • Anyone who is interested in economics
  • Anyone who has ever felt like the referee was biased against his or her team

Strategy Bücher: The 4 Disciplines of Execution von Chris McChesney, Sean Covey, Jim Huling

The 4 Disciplines of Execution

Chris McChesney, Sean Covey, Jim Huling
Achieving Your Wildly Important Goals
4.4 (233 Rezensionen)

Worum geht's in The 4 Disciplines of Execution?

The 4 Disciplines of Execution (2012) is a manual for CEOs and managers, showing leaders how to execute their strategic goals by getting their staff to behave differently. By introducing the four disciplines of execution, you’ll help motivate your team to achieve broader company goals.

Wer The 4 Disciplines of Execution lesen sollte

  • CEOs, managers and company leaders who want to execute their strategic goals
  • Students of economics and management
  • Anyone who wants to see their organization achieve its goals

Strategy Bücher: Make Change Work for You von Scott Steinberg

Make Change Work for You

Scott Steinberg
Ten Ways to Future-Proof Yourself, Innovate Fearlessly and Succeed Despite Uncertainty
4.1 (74 Rezensionen)

Worum geht's in Make Change Work for You?

Make Change Work for You offers a searching exploration of why we resist change and why we should instead see it as an opportunity. In examining some of America’s most successful companies and entrepreneurs, the book offers several case studies on how to successfully adapt to change – as an employee, team leader, or even CEO.

Wer Make Change Work for You lesen sollte

  • Anyone who wants to improve their situation at work
  • Anyone who isn’t perfectly happy with their company’s trajectory
  • Anyone interested in learning how to embrace change

Strategy Bücher: Zillow Talk von Spencer Rascoff and Stan Humphries

Zillow Talk

Spencer Rascoff and Stan Humphries
The New Rules of Real Estate
3.7 (85 Rezensionen)

Worum geht's in Zillow Talk?

Zillow Talk: The New Rules of Real Estate (2015) gives the reader all the tools they need to buy, sell or rent a home. From the conundrum of whether to rent or buy, to when to sell and how to boost the value of your property, these blinks shed light on the perennially important dilemmas of real estate – the biggest investment of your life.

Wer Zillow Talk lesen sollte

  • First-time buyers trying to get a handle on the market
  • Seasoned investors who want to learn the new rules of real estate
  • Renters who are unsure if buying a home is right for them

Strategy Bücher: Strategy Rules von David B. Yoffie and Michael A. Cusumano

Strategy Rules

David B. Yoffie and Michael A. Cusumano
Five Timeless Lessons From Bill Gates, Andy Grove and Steve Jobs
4.1 (116 Rezensionen)

Worum geht's in Strategy Rules?

Strategy Rules (2015) explores the business strategies and leadership styles of three hyper-successful tech CEOs: Bill Gates of Microsoft, Andy Grove of Intel and Steve Jobs of Apple. These blinks break down the strategic expertise necessary to build a competitive business and ensure long-term success.

Wer Strategy Rules lesen sollte

  • Businesspeople who want to learn from the success of Microsoft, Intel and Apple
  • CEOs looking for a strategic boost
  • New entrepreneurs looking to develop a vision for their ideas

Strategy Bücher: Scaling Up von Verne Harnish

Scaling Up

Verne Harnish
How a Few Companies Make It...and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0)
4.4 (128 Rezensionen)

Worum geht's in Scaling Up?

You had the idea, you drafted the business plan, you raised the cash, you launched your new venture and you became a success. But now you need to grow. Scaling Up (2014) reveals the most useful tools for doing just that. Use the Scaling Up system of checklists, levers and priorities to establish a strong company culture as your business expands through the right strategic and financial decisions.

Wer Scaling Up lesen sollte

  • Those working in the executive and middle management of expanding firms
  • Managers who want to streamline decision-making in their organization
  • Anyone wondering why some companies grow and others don’t

Strategy Bücher: I Know How She Does It von Laura Vanderkam

I Know How She Does It

Laura Vanderkam
How Successful Women Make the Most of Their Time
3.7 (52 Rezensionen)

Worum geht's in I Know How She Does It?

I Know How She Does It (2015) reveals how career-minded women balance work, family and time for themselves. Based on extensive research covering time logs to interviews, these blinks provide practical advice on time management for the modern working mother.

Wer I Know How She Does It lesen sollte

  • New mothers seeking advice on how to resume their professional life
  • Working mothers who want to rebuild their careers
  • Managers and employees seeking insight into the juggling act required of their female colleagues

Strategy Bücher: Everybody Matters von Bob Chapman & Raj Sisodia

Everybody Matters

Bob Chapman & Raj Sisodia
The Extraordinary Power of Caring for Your People Like Family
4.2 (88 Rezensionen)

Worum geht's in Everybody Matters?

Everybody Matters (2015) chronicles Bob Chapman’s quest to find the best approach to business and leadership style. Traditional approaches to management often treat employees like cogs in the machine. The authors explain that by caring for employees as if they were family, you can not only experience unprecedented success but inspire company loyalty and allow all employees to reach their full potential as well.

Wer Everybody Matters lesen sollte

  • Anyone seeking to better their company or business
  • Managers wanting to improve employee relations
  • Small business owners or CEOs looking to inspire their employees

Strategy Bücher: Social Engineering von Christopher Hadnagy

Social Engineering

Christopher Hadnagy
The Art of Human Hacking
4.2 (97 Rezensionen)

Worum geht's in Social Engineering?

Social Engineering (2011) reveals the secret methods hackers and con artists use to manipulate their targets and scam their victims. The book provides detailed step-by-step depictions of how criminals plan a scheme, and gives you all the tools you need to prevent yourself from being duped.

Wer Social Engineering lesen sollte

  • Anyone who wants to know how hackers and scammers plan a heist
  • Anyone interested in how to influence a stranger’s behavior
  • People who watched the BBC series Hustle or The Real Hustle

Strategy Bücher: Gemba Kaizen von Masaaki Imai

Gemba Kaizen

Masaaki Imai
A Common Sense Approach to a Continuous Improvement Strategy
4.3 (97 Rezensionen)

Worum geht's in Gemba Kaizen?

Gemba Kaizen (1997) is an introduction to the Japanese business philosophy of Kaizen, which revolutionizes working standards to reduce waste and increase efficiency at little cost. Author Masaaki Imai reveals the aspects of Kaizen that are crucial to building lean business strategies.

Wer Gemba Kaizen lesen sollte

  • People working in production and managers who supervise standardized processes  
  • Anyone interested in Japanese management philosophies
  • Anyone who wants to improve their overall workflow

Strategy Bücher: Startup Growth Engines von Sean Ellis, Morgan Brown

Startup Growth Engines

Sean Ellis, Morgan Brown
Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
4.0 (83 Rezensionen)

Worum geht's in Startup Growth Engines?

We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.

Wer Startup Growth Engines lesen sollte

  • Business students eager to learn more about start-ups
  • Aspiring entrepreneurs looking for inspiration
  • Business owners hoping to boost growth

Strategy Bücher: The Strategy and Tactics of Pricing von Thomas Nagle, John Hogan & Joseph Zale

The Strategy and Tactics of Pricing

Thomas Nagle, John Hogan & Joseph Zale
A Guide to Growing More Profitably
4.2 (46 Rezensionen)

Worum geht's in The Strategy and Tactics of Pricing?

The Strategy and Tactics of Pricing (2010) reveals the fundamental importance of how you price your products. By exposing common misconceptions, explaining the three dimensions of effective pricing and the five steps you can take to achieve it, these blinks are an essential guide to maximizing your profits through clever pricing.

Wer The Strategy and Tactics of Pricing lesen sollte

  • Business students hoping to understand the underlying principles of pricing
  • Entrepreneurs planning to launch a new product and struggling to find the right price
  • Any shopper curious about how price tags are set

Strategy Bücher: Blue Ocean Shift von W. Chan Kim and Renée Mauborgne

Blue Ocean Shift

W. Chan Kim and Renée Mauborgne
Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
4.4 (187 Rezensionen)

Worum geht's in Blue Ocean Shift?

Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.

Wer Blue Ocean Shift lesen sollte

  • Entrepreneurs, managers, CEOs and business leaders
  • Small business owners
  • Business scholars and theorists of competition and market strategy

Strategy Bücher: The Grid von Gretchen Bakke

The Grid

Gretchen Bakke
The Fraying Wires Between Americans and Our Energy Future
4.3 (135 Rezensionen)

Worum geht's in The Grid?

The Grid (2016) is about the enormous infrastructure that keeps the United States powered up. These blinks tell the story of how the electric grid came into being, how it has evolved over centuries and what challenges it poses today.

Wer The Grid lesen sollte

  • Students of public policy and environmental law
  • Engineers and tech enthusiasts

Strategy Bücher: Hacking Growth von Sean Ellis & Morgan Brown

Hacking Growth

Sean Ellis & Morgan Brown
How Today's Fastest-Growing Companies Drive Breakout Success
4.5 (147 Rezensionen)

Worum geht's in Hacking Growth?

Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.

Wer Hacking Growth lesen sollte

  • Entrepreneurs and CEOs
  • Business students
  • Anyone hoping to grow a business

Strategy Bücher: The 12 Week Year von Brian P. Moran and Michael Lennington

The 12 Week Year

Brian P. Moran and Michael Lennington
Get More Done in 12 Weeks than Others Do in 12 months
4.6 (282 Rezensionen)

Worum geht's in The 12 Week Year?

The 12 Week Year (2013) provides a blueprint for revolutionizing your planning, delivery and productivity. Many individuals, organizations and businesses plan around an annual cycle, but it’s near impossible to make accurate plans for an entire year, and it’s just as hard to muster a year’s worth of focus. This book offers an alternative, explaining how to plan around a 12-week period, execute critical tasks and radically improve results.

Wer The 12 Week Year lesen sollte

  • Workers who feel they could be doing more in less time
  • Business leaders striving for higher productivity and faster execution
  • People struggling to put their great ideas into practice

Strategy Bücher: Building a StoryBrand von Donald Miller

Building a StoryBrand

Donald Miller
Clarify Your Message So Customers Will Listen
4.7 (350 Rezensionen)

Worum geht's in Building a StoryBrand?

Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

Wer Building a StoryBrand lesen sollte

  • Marketing people
  • Storytellers
  • Leaders and executives

Strategy Bücher: Never Get a “Real” Job von Scott Gerber

Never Get a “Real” Job

Scott Gerber
How to Dump Your Boss, Build a Business and Not Go Broke
3.9 (85 Rezensionen)

Worum geht's in Never Get a “Real” Job?

Never Get a “Real” Job (2011) encourages young entrepreneurs to swear off “real” jobs, foregoing the nine-to-five life in favor of taking control of their own lives. Based on real-world experience and observation, it provides a nuts-and-bolts guide to getting it together and starting up.

Wer Never Get a “Real” Job lesen sollte

  • Young entrepreneurs looking to launch a start-up
  • People wondering what to do with a great idea
  • Longtime employees looking for something new

Worum geht's in The Five Most Important Questions You Will Ever Ask About Your Organization?

The Five Most Important Questions You Will Ever Ask About Your Organization (2008) presents readers with five simple yet highly effective questions that any manager, owner or stakeholder should ask in order to increase their organization’s chances of success. While these questions are focused on non-profit organizations, the lessons are applicable to any organization seeking to make a difference.

Wer The Five Most Important Questions You Will Ever Ask About Your Organization lesen sollte

  • Business owners, managers and other stakeholders
  • Students of business and management
  • Readers interested in improving leadership skills

Strategy Bücher: Reinventing the Product von Eric Schaeffer and David Sovie

Reinventing the Product

Eric Schaeffer and David Sovie
How to Transform your Business and Create Value in the Digital Age
4.3 (166 Rezensionen)

Worum geht's in Reinventing the Product?

Reinventing the Product (2019) takes an in-depth look at what it takes to compete in today’s increasingly digitized marketplace, outlining all the steps a company needs to take to pull itself out of the past and into a future where the marketplace is ruled by smart, digitally connected products.

Wer Reinventing the Product lesen sollte

  • CEOs, CIOs, and entrepreneurs
  • Business managers who want to stay on the cutting edge
  • People curious about the future of business

Strategy Bücher: Talk Triggers von Jay Baer and Daniel Lemin

Talk Triggers

Jay Baer and Daniel Lemin
The Complete Guide to Creating Customers with Word of Mouth
4.6 (61 Rezensionen)

Worum geht's in Talk Triggers?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Wer Talk Triggers lesen sollte

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

Strategy Bücher: The Loop Approach von Sebastian Klein, Ben Hughes

The Loop Approach

Sebastian Klein, Ben Hughes
How to Transform Your Organization from the Inside Out
3.9 (89 Rezensionen)

Worum geht's in The Loop Approach?

The Loop Approach (2019) presents a systematic approach to the transformation of organizations. Its toolkit of ideas and methods is designed to help even the largest organization change its bad habits, thus enabling it to adapt to the challenges of the future. 

Wer The Loop Approach lesen sollte

  • Business leaders looking for ways to update their company structures
  • Teams aiming to work more effectively as a group
  • Entrepreneurs wishing to establish organizations that are forward-looking

Strategy Bücher: Secrets of Sand Hill Road von Scott Kupor

Secrets of Sand Hill Road

Scott Kupor
Venture Capital and How to Get It
4.4 (166 Rezensionen)

Worum geht's in Secrets of Sand Hill Road?

Secrets of Sand Hill Road (2019) unveils the inner workings of one of Silicon Valley’s most iconic streets. Many of the area’s top venture capital firms are located here and have played a part in funding some of the biggest names in tech today. VC insider Scott Kupor has worked with many of them, and these blinks share their secrets – allowing the rest of us to decipher the mystery of venture capital, how to get it and why it can make or break a company.

Wer Secrets of Sand Hill Road lesen sollte

  • Founders and CEOs seeking advice on how to navigate the world of venture capital
  • Beginner venture capitalists looking for wisdom from an industry veteran
  • Tech enthusiasts curious about how their favorite apps came to fruition

Strategy Bücher: The New Strategist von Günter Müller-Stewens

The New Strategist

Günter Müller-Stewens
Shape Your Organization and Stay Ahead of Change
4.0 (146 Rezensionen)

Worum geht's in The New Strategist?

The New Strategist (2020) is a practical guide on how to do strategy for business leaders. It explains what strategy work looks like in the day-to-day life of a company, shows the competencies that strategic leaders need, and lays out the tools that help strategists in their craft. It also explores the ways that strategists need to adapt to a changing world and provides the principles they can use to be successful leaders.

Wer The New Strategist lesen sollte

  • Managers who want to sharpen their strategic skills
  • Anyone who would like to be a strategic leader
  • Everyone curious about how successful businesses are led

Strategy Bücher: Leadership Strategy and Tactics von Jocko Willink

Leadership Strategy and Tactics

Jocko Willink
Field Manual
4.6 (381 Rezensionen)

Worum geht's in Leadership Strategy and Tactics?

Leadership Strategy and Tactics (2020) teaches you how to take the skills of a high-functioning Navy SEAL team and apply them to your workplace. You’ll learn about practices such as Extreme Ownership, and find out why humility is better than arrogance. These tips will help you to leave your ego at the door and to remember that your team’s success should always come before personal success.

Wer Leadership Strategy and Tactics lesen sollte

  • CEOs, managers, and team leaders who need some guidance
  • Employees hoping to get promoted to a supervisor position
  • People who work in human resources

Strategy Bücher: Amazon von Natalie Berg & Miya Knights


Natalie Berg & Miya Knights
How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
4.4 (165 Rezensionen)

Worum geht's in Amazon?

Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.

Wer Amazon lesen sollte

  • Aspiring business strategists and marketing experts
  • Anyone wondering how their business can thrive in an Amazon world
  • Online shoppers interested in the future of retail

Strategy Bücher: See You on the Internet von Avery Swartz

See You on the Internet

Avery Swartz
Building Your Small Business with Digital Marketing
4.0 (133 Rezensionen)

Worum geht's in See You on the Internet?

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

Wer See You on the Internet lesen sollte

  • Small business owners interested in digital marketing
  • Digital and social media managers
  • People interested in marketing strategy

Strategy Bücher: The Runaway Species von Anthony Brandt and David Eagleman

The Runaway Species

Anthony Brandt and David Eagleman
How Human Creativity Remakes the World
4.4 (56 Rezensionen)

Worum geht's in The Runaway Species?

The Runaway Species (2017) is a gripping account of human creativity. Examining the principles that underlie our inventiveness, as well as real-world examples of creative breakthroughs, it offers a novel account of the abilities that make our species unique.

Wer The Runaway Species lesen sollte

  • Artistic types wondering how creativity works
  • Entrepreneurs trying to develop the next big thing
  • Anyone who wants to become a bit more inventive

Strategy Bücher: Winning Now, Winning Later von David M. Cote

Winning Now, Winning Later

David M. Cote
How Companies Can Succeed in the Short Term While Investing for the Long Term
4.3 (40 Rezensionen)

Worum geht's in Winning Now, Winning Later?

Winning Now, Winning Later (2020) shows the path to lasting business success. Drawing from David Cote’s experience turning around a Fortune 500 multinational, it explains that choosing between short-term and long-term success is a false choice – a successful business can and must operate with both in mind.

Wer Winning Now, Winning Later lesen sollte

  • Business leaders of leaders
  • Managers looking to set a culture
  • Process optimizers

Strategy Bücher: The Scrum Fieldbook von J.J. Sutherland

The Scrum Fieldbook

J.J. Sutherland
A Master Class on Accelerating Performance, Getting Results, and Defining the Future
4.5 (128 Rezensionen)

Worum geht's in The Scrum Fieldbook?

The Scrum Fieldbook (2019) is a practical, hands-on guide to the scrum organizational framework within the Agile mindset. This concise manual recaps how scrum works to increase work velocity and to ensure any team delivers the right impact for the business. It also explains how to implement Scrum in any organization across all industries from software to home renovation and even to the military.

Wer The Scrum Fieldbook lesen sollte

  • Small companies looking for big results
  • Managers aiming to streamline their team
  • Anyone interested in cutting-edge organizational techniques

Strategy Bücher: Clockwork von Mike Michalowicz


Mike Michalowicz
Design Your Business to Run Itself
4.7 (143 Rezensionen)

Worum geht's in Clockwork?

Clockwork (2018) explains how entrepreneurs can grow their enterprises without sacrificing their sanity. The trick is implementing smart systems and standard operating procedures that allow your business to run like clockwork without your constant input, freeing you up to tackle the challenges or embrace the opportunities that come your way.

Wer Clockwork lesen sollte

  • Anyone dreaming of starting a small business
  • Solopreneurs who are ready to scale in an intelligent way
  • Entrepreneurs who can’t exactly remember the last time they took a vacation

Strategy Bücher: Transforming Project Management von Duane Petersen

Transforming Project Management

Duane Petersen
An Essential Paradigm for Turning Your Strategic Planning Into Action
3.8 (104 Rezensionen)

Worum geht's in Transforming Project Management?

Transforming Project Management (2021) sets out to address a number of problems in the world of project management. From strategic planning to scheduling and budgeting, it points in the direction of smoother and more successful projects.

Wer Transforming Project Management lesen sollte

  • Experienced project managers looking to up their game
  • Anyone skeptical about the usefulness of project management
  • Executives eager to hire better management consultants

Strategy Bücher: Testing Business Ideas von David J. Bland and Alexander Osterwalder

Testing Business Ideas

David J. Bland and Alexander Osterwalder
A Field Guide for Rapid Experimentation
4.4 (95 Rezensionen)

Worum geht's in Testing Business Ideas?

Testing Business Ideas (2021) explores how entrepreneurs can use experimentation to give their new venture the best chance of success. It outlines the rationale behind testing, and describes a framework for deciding how to proceed. 

Wer Testing Business Ideas lesen sollte

  • Anyone working at a small company or start-up
  • Entrepreneurs hoping to turn their big idea into a profitable venture 
  • Business students looking for fresh insights

Strategy Bücher: Radical Product Thinking von R. Dutt

Radical Product Thinking

R. Dutt
The New Mindset for Innovating Smarter
4.1 (330 Rezensionen)

Worum geht's in Radical Product Thinking?

Radical Product Thinking (2021) lays out a step-by-step approach to developing game-changing products. Taking aim at the iteration-led approaches to product development that have become popular in recent years, it provides an inspiring, vision-driven alternative. 

Wer Radical Product Thinking lesen sollte

  • Product developers 
  • Entrepreneurs 
  • Change-makers

Strategy Bücher: The Phoenix Project von Gene Kim, Kevin Behr and George Spafford

The Phoenix Project

Gene Kim, Kevin Behr and George Spafford
A Novel about IT, DevOps, and Helping Your Business Win
4.5 (200 Rezensionen)

Worum geht's in The Phoenix Project?

The Phoenix Project (2013) explores how integrating the Development and IT Operations teams of a company’s IT department can improve communication, accelerate workflow, and increase value. It uses a fictional lens to unpack a common real-life scenario – demonstrating how the DevOps approach enables organizations to deftly adapt to sudden changes, updates, or market pressures.

Wer The Phoenix Project lesen sollte

  • Business leaders looking to increase value through their IT department 
  • IT managers seeking to streamline their teams’ workflow
  • Tech employees wondering how different parts of a business interrelate

Strategy Bücher: Masters of Scale von Reid Hoffman

Masters of Scale

Reid Hoffman
Surprising Truths from the World's Most Successful Entrepreneurs
4.3 (466 Rezensionen)

Worum geht's in Masters of Scale?

Masters of Scale (2021) is part fascinating anecdote, part how-to guide for entrepreneurs who are preparing to launch their product or scale up their company. With case studies and stories behind some of the world’s biggest companies, it isolates the principles behind successfully scaling up.

Wer Masters of Scale lesen sollte

  • Serial entrepreneurs
  • Investors looking to scale a startup
  • Executives seeking to grow their companies

Strategy Bücher: Good to Great von Jim Collins

Good to Great

Jim Collins
Why Some Companies Make the Leap...and Others Don't
4.5 (525 Rezensionen)

Worum geht's in Good to Great?

Good to Great (2011) presents the findings of a five-year study by Jim Collins and his research team. They identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors that differentiated those companies from their lackluster competitors. These factors have been distilled into key concepts regarding leadership, culture, and strategic management.

Wer Good to Great lesen sollte

  • Managers, founders, and executives who want to take their business to the next level
  • Leaders seeking to simplify their business strategy 
  • Anyone interested in leading a great corporate culture

Strategy Bücher: Super Founders von Ali Tamaseb

Super Founders

Ali Tamaseb
What Data Reveals About Billion-Dollar Startups
4.5 (242 Rezensionen)

Worum geht's in Super Founders?

Super Founders (2021) offers an in-depth analysis behind the success of billion-dollar startups. After crunching over 30,000 data points, it unravels the multitude of false notions surrounding tech unicorns and reveals what it really takes to make it in Silicon Valley. 

Wer Super Founders lesen sollte

  • Investors seeking to sharpen their eye for opportunities
  • Entrepreneurs looking for actionable advice
  • Startup veterans hoping to learn from their mistakes

Strategy Bücher: Continuous Discovery Habits  von Teresa Torres

Continuous Discovery Habits

Teresa Torres
Discover Products that Create Customer Value and Business Value
4.2 (263 Rezensionen)

Worum geht's in Continuous Discovery Habits ?

Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings. 

Wer Continuous Discovery Habits lesen sollte

  • Product managers looking for a new way of working
  • Entrepreneurs seeking a fresh perspective on creativity
  • Product designers

Strategy Bücher: Start With Why von Simon Sinek

Start With Why

Simon Sinek
How Great Leaders Inspire Everyone to Take Action
4.7 (927 Rezensionen)

Worum geht's in Start With Why?

Start With Why (2009) tackles a fundamental question: What makes some organizations and people more innovative, influential, and profitable than others? Based on best-selling author Simon Sinek’s hugely influential lecture of the same name, the third most-watched TED talk of all time, these blinks unpack the answer to that conundrum. As Sinek’s examples show, it’s all about asking why rather than what.

Wer Start With Why lesen sollte

  • Managers and team leaders 
  • Entrepreneurs building their brand 
  • Self-starters in need of a bit of inspiration

Strategy Bücher: Leadership von Henry Kissinger


Henry Kissinger
Six Studies in World Strategy
4.3 (359 Rezensionen)

Worum geht's in Leadership?

Leadership (2022) is a detailed analysis of six monumental twentieth-century leaders. By examining both the circumstances that formed these leaders and the strategies they used to shepherd their respective nations through periods of turmoil, it presents invaluable lessons for anyone working to shape the world’s future. From Charles de Gaulle’s strategy of will to Anwar Sadat’s strategy of transcendence and beyond, it serves as a historical debriefing on some of the defining leadership strategies of the last century.

Wer Leadership lesen sollte

  • History and politics geeks
  • Aspiring politicians
  • Biography lovers

Strategy Bücher: The Innovator’s Dilemma von Clayton Christensen

The Innovator’s Dilemma

Clayton Christensen
When New Technologies Cause Great Firms to Fail
4.4 (415 Rezensionen)

Worum geht's in The Innovator’s Dilemma?

The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This Blink focuses on one of the book’s central themes: disruptive innovation.

Wer The Innovator’s Dilemma lesen sollte

  • Anyone interested in why big companies are so vulnerable to disruptive technologies
  • Business executives
  • Anyone who wants to take advantage of technological innovations

Strategy Bücher: On War von Carl von Clausewitz

On War

Carl von Clausewitz
4.3 (353 Rezensionen)

Worum geht's in On War?

On War (1832) is widely considered to be a landmark book on the subject of war. In its serious and thoughtful consideration of why and how states engage in warfare, it continues to be an influential piece of writing centuries later.

Wer On War lesen sollte

  • History buffs
  • Those interested in the politics and morality of war
  • Anyone curious about military strategy

Strategy Bücher: The Art of War von Sun Tzu

The Art of War

Sun Tzu
4.1 (966 Rezensionen)

Worum geht's in The Art of War?

The Art of War (fifth century BCE) is a Chinese military treatise that many global figures, including Mao Zedong and Douglas MacArthur, have used to inform their leadership strategies. Along with military tactics that can be applied to culture, politics, business, and sports, it highlights the skills good leaders need to have. 

Wer The Art of War lesen sollte

  • Anyone interested in the foundations of good leadership
  • Those who want to gain a competitive advantage 
  • People who find themselves in confrontational situations

Strategy Bücher: Unprepared to Entrepreneur von Sonya Barlow

Unprepared to Entrepreneur

Sonya Barlow
A Method to the Madness of Starting Your Own Business
4.1 (207 Rezensionen)

Worum geht's in Unprepared to Entrepreneur?

Unprepared to Entrepreneur (2021) is a frank, lively guide to starting a business for those who fear they don’t have the requisite knowledge, worry they’ll fail, or aren’t sure how to begin. Packed with practical tips and personal anecdotes, it shows you that to be successful in the business world, you don’t need a perfect plan or an expensive degree. You just need a vision, the motivation –⁠ or madness –⁠ to make it happen, and the resilience to always get back up on your feet.

Wer Unprepared to Entrepreneur lesen sollte

  • Aspiring entrepreneurs who identify as women or minorities
  • Young people wondering what it takes to run a business
  • Anyone struggling with imposter syndrome

Strategy Bücher: The First 90 Days von Michael D. Watkins

The First 90 Days

Michael D. Watkins
Proven Strategies for Getting Up to Speed Faster and Smarter
2.9 (330 Rezensionen)

Worum geht's in The First 90 Days?

The First 90 Days (2006) maps out the critical transition period for any business leader taking on a new role. It offers comprehensive and practical strategies for surviving – and thriving – past the first three months.

Wer The First 90 Days lesen sollte

  • Business leaders tackling a new role
  • Aspiring leaders preparing for their next move
  • Anyone looking to reduce their vulnerabilities as a leader

Strategy Bücher: Blue Ocean Strategy von W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy

W. Chan Kim, Renée Mauborgne
How to Create Uncontested Market Space and Make the Competition Irrelevant
4.2 (436 Rezensionen)

Worum geht's in Blue Ocean Strategy?

Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment.

Wer Blue Ocean Strategy lesen sollte

  • entrepreneurs eager to get ahead of their competition
  • investors deciding which companies to back
  • business students who want to better understand market forces

Strategy Bücher: The Book of Five Rings von Miyamoto Musashi

The Book of Five Rings

Miyamoto Musashi
A Classic Text on the Japanese Way of the Sword
4.6 (343 Rezensionen)

Worum geht's in The Book of Five Rings?

The Book of Five Rings (1643) is one of the most insightful texts to have ever been written about the nature of confrontation. Penned by a wandering samurai in seventeenth-century Japan, it’s a timeless study of the mindset of the warrior – literal and figurative.

Wer The Book of Five Rings lesen sollte

  • Martial artists
  • Strategists  
  • Leaders

Strategy Bücher: The 33 Strategies of War von Robert Greene

The 33 Strategies of War

Robert Greene
4.1 (219 Rezensionen)

Worum geht's in The 33 Strategies of War?

The 33 Strategies of War (2006) distills the essential lessons of military strategy into a series of memorable vignettes. Drawing on ancient and modern sources, this wide-ranging study of tactical masterstrokes and follies offers fascinating insights into human psychology and motivation.

Wer The 33 Strategies of War lesen sollte

  • Thinkers and doers
  • History buffs
  • Psychologists

Strategy Bücher: Empowered von Marty Cagan with Chris Jones


Marty Cagan with Chris Jones
Ordinary People, Extraordinary Products
4.0 (72 Rezensionen)

Worum geht's in Empowered?

Empowered (2020) is a written master class that guides ordinary people to create extraordinary products. Discover how to create profitable products that consumers love!

Wer Empowered lesen sollte

  • Tech product owners looking to lead with purpose
  • Lovers of influential product designs
  • Anyone curious about how great tech gets made

Strategy Bücher: The 1-Page Marketing Plan von Allan Dib

The 1-Page Marketing Plan

Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
4.5 (201 Rezensionen)

Worum geht's in The 1-Page Marketing Plan?

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Wer The 1-Page Marketing Plan lesen sollte

  • Online marketing newbies
  • Entrepreneurs
  • Disorganized business owners

Strategy Bücher: How Big Things Get Done von Bent Flyvbjerg and Dan Gardner

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner
The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration
4.1 (173 Rezensionen)

Worum geht's in How Big Things Get Done?

How Big Things Get Done (2023) explores what it takes to make large-scale projects work. It tackles tough questions like why so many big projects fail, and what makes the ones that succeed stand out from the rest. With real-life success stories as well as cautionary tales, its lessons can be applied to projects of any size, shape, or form. 

Wer How Big Things Get Done lesen sollte

  • Project managers looking to hone in their skills
  • Anyone about to embark on a new project or start a new business
  • Fans of Elon Musk wanting to learn how he works his magic

Strategy Bücher: Unreasonable Hospitality von Will Guidara

Unreasonable Hospitality

Will Guidara
The Remarkable Power of Giving People More Than They Expect
4.4 (315 Rezensionen)

Worum geht's in Unreasonable Hospitality?

Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management.

Wer Unreasonable Hospitality lesen sollte

  • Hospitality professionals
  • Anyone in the service industry
  • Business owners and leaders

Strategy Bücher: The Goal von Eliyahu M. Goldratt and Jeff Cox

The Goal

Eliyahu M. Goldratt and Jeff Cox
A Process of Ongoing Improvement
3.6 (205 Rezensionen)

Worum geht's in The Goal?

The Goal (1984) is a trailblazing example of the “business novel” genre, seamlessly blending fictional storytelling with practical business advice in a revolutionary manner. Experience the corporate journey of Alex Rogo as he endeavors to rescue his struggling company from going bust. Through Alex’s perspective, uncover valuable insights into topics like streamlining manufacturing operations and enhancing team productivity.

Wer The Goal lesen sollte

  • The ‘newbie’ manager
  • The experienced pro seeking a new perspective
  • General learners curious about the manufacturing world

Strategy Bücher: $100M Offers von Alex Hormozi

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.3 (221 Rezensionen)

Worum geht's in $100M Offers?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Wer $100M Offers lesen sollte

  • Those launching their first business 
  • Serial entrepreneurs 
  • People working in sales or marketing 

Strategy Bücher: Myths of Strategy von Jérôme Barthélemy

Myths of Strategy

Jérôme Barthélemy
Dispel the Misconceptions and Deliver a Winning Strategy
4.6 (51 Rezensionen)

Worum geht's in Myths of Strategy?

Myths of Strategy (2022) responds to the oversimplified generalizations of modern business gurus and consultants by debunking assertions about strategy. Using peer-reviewed research, the book holds advice on business strategy to the same stringent standards as other scientific and sociological fields of study.

Wer Myths of Strategy lesen sollte

  • Entrepreneurs and business leaders
  • C-Suite executives
  • Business students

Strategy Bücher: The Voltage Effect von John A. List

The Voltage Effect

John A. List
How to Make Good Ideas Great and Great Ideas Scale
3.9 (129 Rezensionen)

Worum geht's in The Voltage Effect?

The Voltage Effect (2023) will show you help how to thrive in the rapidly changing business landscape through the hidden power behind scaling. Unlock the four secrets that are your key to scalability success.

Wer The Voltage Effect lesen sollte

  • Ambitious entrepreneurs seeking exponential growth
  • Seasoned business leaders navigating scaling challenges
  • Curious minds exploring organizational dynamics

Strategy Bücher: Moneyball von Michael Lewis


Michael Lewis
The Art of Winning an Unfair Game
4.0 (51 Rezensionen)

Worum geht's in Moneyball?

Moneyball (2003) follows the remarkable transformation of the Oakland Athletics, a Major League Baseball team. Under visionary general manager Billy Beane, the club defies conventional wisdom by leveraging the power of Sabermetrics, a data-driven approach to building a competitive roster.

Wer Moneyball lesen sollte

  • Sports enthusiasts
  • Data analysts 
  • Business strategists

Strategy Bücher: 7 Powers von Hamilton Helmer

7 Powers

Hamilton Helmer
The Foundations of Business Strategy
4.5 (146 Rezensionen)

Worum geht's in 7 Powers?

The 7 Powers (2016) is about the strategic positions that have won great success for many companies and brought great failure to others. It gives case studies for each power as well as insights into why these powers did or didn’t work.

Wer 7 Powers lesen sollte

  • Entrepreneurs
  • The Executive Suite
  • Business Students

Strategy Bücher: Strategy Sprints von Simon Severino

Strategy Sprints

Simon Severino
12 Ways to Accelerate Growth for an Agile Business
4.3 (18 Rezensionen)

Worum geht's in Strategy Sprints?

Strategy Sprints (2022) is a deep-dive into the world of strategic innovation and accelerated business growth. The focus is on out-of-the-box methods for making your business stand out, mastering your time, nurturing customer relationships, and ensuring steady growth. It’s an inspiring journey that empowers you to break free from the ordinary and make your mark in the business realm.

Wer Strategy Sprints lesen sollte

  • Forward-thinking entrepreneurs seeking rapid business growth
  • Aspiring strategists looking for modern, effective methodologies
  • CEOs desiring to innovate and streamline their business operations

Strategy Bücher: Marketing Strategy von Jenna Tiffany

Marketing Strategy

Jenna Tiffany
Overcome Common Pitfalls and Create Effective Marketing
4.1 (128 Rezensionen)

Worum geht's in Marketing Strategy?

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

Wer Marketing Strategy lesen sollte

  • Marketing professionals and students
  • Entrepreneurs and owners of small businesses or nonprofits
  • Career switchers considering marketing

Strategy Bücher: Amp It Up von Frank Slootman

Amp It Up

Frank Slootman
Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
3.8 (154 Rezensionen)

Worum geht's in Amp It Up?

Amp It Up (2022) uncovers the transformative leadership principles essential for unlocking unparalleled enterprise growth. By revealing strategies for sidestepping common pitfalls and costly restructures, it emphasizes the power of aligning teams with critical goals, shattering the chains of mediocrity, and fostering a culture of urgency and intensity. It’s an essential playbook for leaders aiming to elevate their organization to unparalleled success without the need for external consultants or drastic overhauls.

Wer Amp It Up lesen sollte

  • Entrepreneurs looking to scale their startups and find invaluable insights for fostering exponential growth
  • Corporate leaders seeking to reinvigorate their teams and discover strategies to break through stagnant performance barriers
  • Business students aiming to understand real-world applications of growth principles and benefit from a tech industry titan’s experiences

Strategy Bücher: Strategic Project Management Made Simple von Terry Dean Schmidt

Strategic Project Management Made Simple

Terry Dean Schmidt
Solution Tools for Leaders and Teams
4.1 (125 Rezensionen)

Worum geht's in Strategic Project Management Made Simple?

Strategic Project Management Made Simple (2009) is a guide outlining how to develop clear and impactful strategies for projects of all sizes. It offers a practical framework for managing stakeholders, reducing risk, and building in learning cycles so you can adapt plans amid changing conditions.

Wer Strategic Project Management Made Simple lesen sollte

  • Executives and strategic planners
  • Project managers
  • Business owners and entrepreneurs

Strategy Bücher: The Toyota Way von Jeffrey K. Liker

The Toyota Way

Jeffrey K. Liker
14 Management Principles from the World's Greatest Manufacturer
4.5 (164 Rezensionen)

Worum geht's in The Toyota Way?

The Toyota Way (2003) delves into Toyota's unique approach to lean manufacturing and continuous improvement. It shares the foundational principles that drive Toyota's exceptional operational and organizational culture, emphasizing long-term thinking, respect for people, and problem-solving. These principles have revolutionized business, and have been adapted and applied beyond manufacturing to various sectors and industries.

Wer The Toyota Way lesen sollte

  • Anyone curious about Lean Manufacturing 
  • Business leaders seeking process improvement strategies
  • Management students and professionals studying best practices

Strategy Bücher: Rewired von Eric Lamarre & Kate Smaje & Rodney Zemmel


Eric Lamarre & Kate Smaje & Rodney Zemmel
The McKinsey Guide to Outcompeting in the Age of Digital and AI
3.8 (147 Rezensionen)

Worum geht's in Rewired?

Rewired (2023) presents a transformative roadmap crafted by the world's foremost management consultancy. It guides businesses on enhancing customer experiences, streamlining costs, and harnessing the immense potential of digital and AI. Dive in, and position your company for unparalleled long-term success.

Wer Rewired lesen sollte

  • Business leaders navigating digital transformation
  • Teams spearheading AI-driven enterprise initiatives
  • Consultants seeking proven digital strategy blueprints

Strategy Bücher: The Bold Ones von Shawn Kanungo

The Bold Ones

Shawn Kanungo
Innovate and Disrupt to Become Truly Indispensable
4.4 (111 Rezensionen)

Worum geht's in The Bold Ones?

The Bold Ones (2023) is an exploration of how individuals and organizations can thrive in an era of rapid change and disruption. With anecdotes and actionable insights, it shares strategies for embracing boldness, adaptability, and innovation in the evolving landscape of business and technology.

Wer The Bold Ones lesen sollte

  • Executives trying to establish a culture of disruption
  • People in creative or artistic fields seeking inspiration
  • Innovation managers and strategists

Strategy Bücher: One from Many von Dee Hock

One from Many

Dee Hock
VISA and the Rise of Chaordic Organization
4.3 (3 Rezensionen)

Worum geht's in One from Many?

One from Many (2005) details the birth and evolution of “chaordic” organizational theory, which was key to Visa's meteoric rise. Delving into the concept of chaordic systems, it highlights the value of collaboration and decentralization above traditional hierarchical institutions.

Wer One from Many lesen sollte

  • Aspiring innovators
  • Business story lovers
  • Chaos-order enthusiasts

Strategy Bücher: Negotiation Genius von Deepak Malhotra & Max H. Bazerman

Negotiation Genius

Deepak Malhotra & Max H. Bazerman
How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
4.1 (96 Rezensionen)

Worum geht's in Negotiation Genius?

Negotiation Genius (2007) equips you with the tools to master the art of negotiation in any scenario. Discover how to decode your counterpart's motives, debunk common negotiation myths, and pivot around obstacles like a pro. Your deal-making skills will never be the same.

Wer Negotiation Genius lesen sollte

  • Business leaders seeking strategic negotiation skills
  • Law professionals in arbitration and mediation
  • Sales teams aiming for win-win outcomes

Strategy Bücher: Change Proof von Adam Markel

Change Proof

Adam Markel
Leveraging the Power of Uncertainty to Build Long-Term Resilience
4.6 (40 Rezensionen)

Worum geht's in Change Proof?

Change Proof (2022) offers strategies for developing resilience to thrive in an uncertain world. Through insightful stories and practical frameworks, it reveals how to build the mental fortitude, self-care routines, and leadership principles that empower individuals and organizations to recover, adapt, and find opportunity in disruption.

Wer Change Proof lesen sollte

  • Leaders overseeing change 
  • Professionals in fast-moving industries 
  • Anyone who wants to build resilience

Strategy Bücher: Humanocracy von Gary Hamel & Michele Zanini


Gary Hamel & Michele Zanini
Creating Organizations As Amazing As the People Inside Them
3.3 (14 Rezensionen)

Worum geht's in Humanocracy?

Humanocracy (2020) explores the constraints of traditional bureaucratic organizational structures and proposes a shift toward more human-centric models. Based on the idea that bureaucracies stifle innovation and alienate employees, it argues for a system that unleashes human potential and creativity. Through real-world examples and strategies, it guides organizations in restructuring to foster empowerment, adaptability, and resilience.

Wer Humanocracy lesen sollte

  • Leaders looking to transform organizational cultures and structures for increased innovation and adaptability
  • HR professionals wanting to integrate employee-centric policies and practices for enhanced workplace satisfaction and productivity
  • Business students seeking to understand new organizational models and management strategies

Strategy Bücher: Analysis Without Paralysis von Babette E. Bensoussan

Analysis Without Paralysis

Babette E. Bensoussan
10 Tools to Make Better Strategic Decisions
4.1 (169 Rezensionen)

Worum geht's in Analysis Without Paralysis?

Analysis Without Paralysis is a practical guide to the ten most powerful strategic analysis tools that will help you make better and faster business decisions. It is a simple and straightforward tour through models such as Porter’s Five Forces, PEST, and SWOT, teaching you when and how to utilize these powerful techniques.

Wer Analysis Without Paralysis lesen sollte

  • Managers who want to build a competitive strategy
  • All types of entrepreneurs
  • Business Owners wanting to turn data into information

Strategy Bücher: The Stakeholder Strategy von Ann Svendsen

The Stakeholder Strategy

Ann Svendsen
Profiting from Collaborative Business Relationships
3.5 (2 Rezensionen)

Worum geht's in The Stakeholder Strategy?

The Stakeholder Strategy (1998) provides a business case for building for transitioning from transactional, profit-maximizing models to a "Third Way" approach built on mutually beneficial partnerships across stakeholders. It makes the research-backed case that stakeholder-oriented companies leading with higher purpose outperform rivals in the long run, and offers a framework for building stronger and more impactful stakeholder relationships. 

Wer The Stakeholder Strategy lesen sollte

  • Executives wanting a more purpose-driven approach
  • Mission-driven entrepreneurs 
  • Leaders across all business functions

Strategy Bücher: Net Positive von Paul Polman & Andrew Winston

Net Positive

Paul Polman & Andrew Winston
How Courageous Companies Thrive by Giving More Than They Take
3.7 (161 Rezensionen)

Worum geht's in Net Positive?

Net Positive (2021) explores the transformative concept of businesses moving beyond profit to creating substantial, positive value for people and the planet. It delves into the revolutionary approach of net positive companies which are embracing a holistic responsibility to benefit multiple stakeholders, drive systemic change, and foster sustainable futures. It offers profound insights into how companies and leaders can be harbingers of positive, enduring change in the world.

Wer Net Positive lesen sollte

  • Entrepreneurs seeking to integrate sustainable and responsible practices into their business models
  • Business students exploring innovative and conscientious business models that prioritize ecological balance and societal benefit
  • Corporate strategists focused on achieving long-term prosperity through responsible and sustainable business practices

Strategy Bücher: Ideaflow von Jeremy Utley & Perry Klebahn


Jeremy Utley & Perry Klebahn
The Only Business Metric That Matters
4.2 (34 Rezensionen)

Worum geht's in Ideaflow?

Ideaflow (2022) introduces the concept of ideaflow – the rate at which original ideas can be generated – as a key business metric. It also shares practical strategies for optimizing ideaflow at the personal and professional level.

Wer Ideaflow lesen sollte

  • Frustrated creatives who can’t seem to get their ideas flowing
  • Busy professionals who just don’t have time to be creative
  • Founders and CEOs seeking tools to drive corporate innovation

Strategy Bücher: Jobs to Be Done von Stephen Wunker, Jessica Wattman & David Farber

Jobs to Be Done

Stephen Wunker, Jessica Wattman & David Farber
A Roadmap for Customer-Centered Innovation
4.0 (16 Rezensionen)

Worum geht's in Jobs to Be Done?

Jobs to Be Done (2016) offers an up-to-date look at one of the most respected strategies for creating sought-after, innovative products. This methodology is laser-focused on customer research and understanding what they need in order to get jobs done.

Wer Jobs to Be Done lesen sollte

  • CEOs looking for new ideas
  • Marketing and design fanatics
  • Research and development teams

Strategy Bücher: Playing to Win von A.G. Lafley & Roger L. Martin

Playing to Win

A.G. Lafley & Roger L. Martin
How Strategy Really Works
3.5 (65 Rezensionen)

Worum geht's in Playing to Win?

Playing to Win (2013) introduces a strategic framework that illustrates how companies can achieve success by making deliberate and well-considered choices. It delves into the "Five Choices Framework," detailing essential decisions that leaders must make to develop winning strategies. Using real-world examples, it emphasizes that a disciplined approach to strategy can create sustainable competitive advantage and turn companies into industry leaders.

Wer Playing to Win lesen sollte

  • Entrepreneurs looking to refine their business strategy for market dominance
  • Business students curious about practical strategic frameworks used by leading corporations
  • Start-up founders looking to position their ventures for success in competitive markets

Strategy Bücher: Leadership on the Line von Ronald A. Heifetz & Marty Linsky

Leadership on the Line

Ronald A. Heifetz & Marty Linsky
Staying Alive Through the Dangers of Change
3.3 (10 Rezensionen)

Worum geht's in Leadership on the Line?

Leadership on the Line (2002) explores the challenges and risks inherent in leadership roles, with a focus on leading through significant and often contentious change. Through numerous examples and metaphors, it offers strategies for leaders to enact meaningful change, practice adaptive leadership, and maintain resilience in any scenario.

Wer Leadership on the Line lesen sollte

  • Managers seeking to implement transformative change within their teams 
  • Emerging leaders looking to develop strategic insights into handling new leadership roles
  • Educators aspiring to instill leadership principles and adaptive problem-solving skills in their students

Strategy Bücher: Nine Lies About Work von Marcus Buckingham & Ashley Goodall

Nine Lies About Work

Marcus Buckingham & Ashley Goodall
A Freethinking Leader’s Guide to the Real World
3.8 (37 Rezensionen)

Worum geht's in Nine Lies About Work?

Nine Lies About Work (2019) challenges common beliefs and practices in the workplace, proposing that many widely accepted truths about work are actually misconceptions. It aims to shift our understanding of work, advocating for a focus on individual strengths, the importance of the team, and the intrinsic love of work.

Wer Nine Lies About Work lesen sollte

  • Managers seeking to improve team dynamics and performance
  • Employees looking to enhance their work experience and productivity
  • Anyone interested in reevaluating and challenging traditional workplace practices and beliefs

Strategy Bücher: The Essential Drucker von Peter F. Drucker

The Essential Drucker

Peter F. Drucker
The Best of Sixty Years of Peter Drucker's Essential Writings on Management
4.3 (8 Rezensionen)

Worum geht's in The Essential Drucker?

The Essential Drucker (2001) distills key lessons from decades of management consulting. It covers how to set ambitious yet achievable goals, hire for organizational fit, develop knowledge workers, foster entrepreneurship and innovation, and craft strategies for growth. 

Wer The Essential Drucker lesen sollte

  • Managers of businesses and nonprofits seeking to unlock team potential
  • Entrepreneurs aiming to build enduring organizations
  • Leaders charting a course through uncertainty

Strategy Bücher: Elite Sales Strategies von Anthony Iannarino

Elite Sales Strategies

Anthony Iannarino
A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
3.5 (21 Rezensionen)

Worum geht's in Elite Sales Strategies?

Elite Sales Strategies (2022) is a guide designed to catapult you from being a typical salesperson to a trusted consultant. It dives into the One-Up strategy that not only sells but also connects and provides value to clients.

Wer Elite Sales Strategies lesen sollte

  • Salespeople seeking to progress from average to elite through new strategies
  • Seasoned sales pros wanting to sharpen their skills and learn modern tactics
  • Anyone into sales

Strategy Bücher: 10 Leadership Virtues for Disruptive Times von Tom Ziglar

10 Leadership Virtues for Disruptive Times

Tom Ziglar
Coaching Your Team Through Immense Change and Challenge
5.0 (2 Rezensionen)

Worum geht's in 10 Leadership Virtues for Disruptive Times?

10 Leadership Virtues for Disruptive Times (2021) provides a framework for leaders navigating major change, concentrating on core virtues such as kindness, humility, and respect. Ziglar’s insights advocate for a Coach Leadership style that cultivates each team member’s unique dreams and abilities, ensuring that businesses thrive even in difficult times.

Wer 10 Leadership Virtues for Disruptive Times lesen sollte

  • Modern motivators
  • Team-centric visionaries
  • Digital desk directors

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zu Büchern in Strategy

What's the best Strategy book to read?

While choosing just one book about a topic is always tough, many people regard Crossing the Chasm as the ultimate read on Strategy.

What are the Top 10 Strategy books?

Blinkist curators have picked the following:
  • Crossing the Chasm by Geoffrey A. Moore
  • Built to Last by Jim Collins
  • Start-up of You by Reid Hoffman and Ben Casnocha
  • Good to Great (Old Version) by Jim Collins
  • The Art of War (Old Version) by Sun Tzu
  • Start with Why (Old Version) by Simon Sinek
  • Great by Choice by Jim Collins and Morten T. Hansen
  • The 80/20 Principle by Richard Koch
  • Hooked by Nir Eyal
  • Only the Paranoid Survive by Andrew S. Grove

Who are the top Strategy book authors?

When it comes to Strategy, these are the authors who stand out as some of the most influential:
  • Geoffrey A. Moore
  • Jim Collins
  • Reid Hoffman and Ben Casnocha
  • Jim Collins
  • Sun Tzu