Shape Your Organization and Stay Ahead of Change
If you asked an executive at Nippon Telegraph and Telephone – the world’s top company in 1990 – what its purpose was, the answer you’d be most likely to hear is profit. What else could it possibly be?
Nowadays, companies like Apple and Google are at the top. And the combined value of the top 3 in 2018 was actually eight times higher than in 1990. But for the new big names, success is about much more than the financial gains.
The key message here is: Strategists in today’s world have to consider values and meaning, not just profit.
Maximizing profit alone just doesn’t cut it anymore. People increasingly expect social responsibility from companies. And strategy has to reflect that.
So before even getting to the specifics of the business, the first thing to consider is the underlying philosophy – which has to be a humanitarian one in today’s world. That means it has to start from the idea that the purpose of companies is to serve people.
That’s because no one really believes anymore that material wealth alone is what motivates us. As humans, we all have a desire for dignity and equality, and we expect our work environment to reflect that. We want companies to provide us not just with nice things, but with meaning and a vision of the future.
Consider companies like Google or Lego. It’s not just their colorful interior design or attractive architecture that account for their success. The difference is in the spirit. People who work there feel fulfilled by their jobs; it makes them feel like a part of something bigger – and even that they’re making the world a better place.
That desire for meaning can’t be ignored.
And for strategists, it means optimizing the benefit created by the company in line with these values. How can this happen?
Well, a useful first step is to get clear about the purpose of the company in concrete terms. To help with this, the strategist can ask: to whom is the company responsible and what benefit do we want to create for them?
And a good way to structure the answer is to apply the time-honored stakeholder management approach. The idea behind it is that companies should be led in line with the interests of their stakeholders.
Who are your stakeholders?
They are the people or groups who get something out of the company and who influence it in return. The list goes on from the obvious like owners and customers to employees and suppliers and even to society as a whole. The question for the strategist is how these groups can be prioritized.
The New Strategist (2020) is a practical guide on how to do strategy for business leaders. It explains what strategy work looks like in the day-to-day life of a company, shows the competencies that strategic leaders need, and lays out the tools that help strategists in their craft. It also explores the ways that strategists need to adapt to a changing world and provides the principles they can use to be successful leaders.
Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.
Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.
Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll
Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.
Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.
Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 7.000 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!
Jetzt kostenlos testen
Blink 3 von 12 - Eine kurze Geschichte der Menschheit
von Yuval Noah Harari
