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Zusammenfassung von Scaling Up

Name: Scaling Up
Rating: 4.4 (128 reviews)
Author: Verne Harnish

Verne Harnish

How a Few Companies Make It...and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0)

4.4 (128 Bewertungen)

23 Min.

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Scaling Up by Verne Harnish is a practical guide for business leaders on how to grow their companies sustainably. It offers actionable advice on strategic planning, talent acquisition, cash flow management, and other critical areas to help businesses scale up successfully.

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Scaling Up
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What’s in it for me? Discover the secret of successfully scaling your business.

Every year a sea of new companies are born around the world. Most fail within a few years; some make it a bit longer. Only a small number of them grow to become big, successful game-changers. Why?

Even if you have a great product and your business is going well, scaling poses important, and often unexpected, challenges to any company that wants to grow. It’s a paradox. Getting bigger should make things easier, shouldn’t it? More brains, more cash, more momentum? Wrong.

As these blinks will show, even something as simple as leaving the old, pokey one-floor office for a new two-floor one might have unexpected consequences for your business. So how do you get it right?

These blinks break down everything you need to take into consideration into structured checklists and thought-provoking processes.

In these blinks, you’ll learn

why growth doesn’t inevitably lead to success;
why owning the right words will help you scale your business; and
why cash is still king.

Meet the four “D’s” that can grow a company, double your cash flow, triple profitability and increase value tenfold!

Imagine you’re an executive manager at a 500-employee company. Your CEO has just informed you that by the end of next year, the company will comprise over 1,500 employees. What would you do first?

When your company is scaling up, there certainly is a lot to consider. If you don’t want to run out of cash or lose track of strategic decisions, your organizational structure and decision-making processes have to be brought to perfection. That’s why the Gazelles team – a global executive coaching company – developed a 4D framework to grow your business successfully. So what are the essential four D’s for successful scaling?

First, you and your team have to be drivers of personal and economic growth. Think of it this way: your managers are coaches! One-on-one coaching is essential for employees to stay focused and motivated. Consider offering additional training to enable constant learning.

Secondly, leaders also have to find the balance between the demands of your stakeholders and those of the actual processes of doing your work. Even though your company’s processes must be profitable, it’s also important to keep your reputation with your stakeholders in mind. Balance both by creating a custom-tailored strategy.

To execute your strategy successfully, you’ll need to implement routines to enable sufficient discipline – the third D. Your entire company must be aware of the number one priority for each quarter or year – the first element of discipline. With a defined target in mind, you’ll be able to prioritize effectively. Another aspect of discipline is a regular meeting routine, complemented with constant data review. This way, you’ll be able to detect problems immediately and tackle them as quickly as possible.

Finally, it’s essential that you know which questions are the most pressing ones and start making decisions. When scaling up, a company should start by tackling the biggest issues first, then working through other problems – in the same way you might fill out a sudoku puzzle. Start where you can and proceed carefully.

So the four D’s are drivers, demands, discipline and decisions.

Growth is very complex and there are loads of things to keep in mind. But don’t despair! The following blinks offer a framework for dealing with the four major problem areas that are also opportunities to grow the four D’s – People, Strategy, Execution and Cash Flows.

Companies must enhance their personnel management in tandem with their growth.

Only two to three percent of all US companies will become high-impact firms that last for over 25 years and contribute substantially to overall economic growth. Why do so few make it to this stage? It’s all about People.

The truth is that growth doesn’t always lead to success in the long-term. If the team, the strategy and the organizational and physical infrastructure don’t grow alongside each other, success simply won’t last.

Make sure that the right people are doing the right things – and doing them correctly.

No executive team could ever declare that everyone was responsible for marketing without something going wrong. We need clear responsibilities, otherwise nobody can be held accountable. And a lack of accountability is a surefire way to drive a business to collapse.

In order to create accountability and make it visible, the author has developed the Function Accountability Chart (FACe) and Process Accountability Chart (PACe).

Start motivating and make the switch from managing to coaching.

It’s said that a single excellent employee can replace three good ones. So invest in all of your people to grow them!

Start by replacing the word “manager” with “coach.” The people analytics team at Google discovered that personal coaching was the most important factor in great management. This is because managing a team isn’t just about delegating tasks and supervising processes, it’s also about leading a team and inspiring its members to grow and improve.

You’ll need a strong strategic vision for strong scaling.

You’d be hard-pressed to find a company with over 50 employees and a boss that can remember all their names. As your organization grows larger, it’s vital that you retain the sense of purpose that keeps smaller businesses so motivated. But how? It’s a matter of strategy.

By establishing core values, you give your organization comprehensible guidelines for every decision. These are the norms of a company’s culture, and should be stated in a succinct, realistic sentence. For example: “Practice what we preach.”

Use your company’s strengths to improve your revenue.

Now that your vision summary is ready, you’ve got the bones of a clear strategy. But if you want to reach your goals even more quickly, you should understand exactly where your organization’s strengths lie.

First, you’ll need to look into your customers’ minds. What do they think when they hear your company’s name? Car manufacturer Volvo has used marketing to make the word “safety” one of the first associations with the brand. Even googling “safest car” will lead directly to Volvo.

Design a strategic plan to keep everyone on the same page.

The One-Page Strategic Plan (OPSP) is a framework that will help your company visualize and achieve your goals. More than 40,000 companies use OPSPs to know if everything is running smoothly or not – and then to respond rapidly to new challenges.

There are a number of questions you’ll need to answer when designing your own OPSP: Who is responsible for each step? What is your number one priority for the next year? Which metrics can you use to track your progress toward it?

Focus on executing your plan with a steady rhythm of meetings and reviews.

Great firms are like great jazz bands. Even without a strict plan, they’re able to work together with confidence. But, like members of a band, your team members should know their parts and practise together too. That’s why meetings are so important.

A steady meeting routine allows information to flow accurately and prevents communication barriers. To stay on top of current activities and issues, hold your team meetings daily or weekly. John D. Rockefeller met every day for lunch with his key people. Your executive managers should also participate in one day of learning every month, and a bigger strategic meeting offsite in every quarter.

A growing company needs the cash flow to feed it.

We’d all like to save up for something big, but this is often made tricky as we don’t know how much we need to spend each month. Financial statements are even neglected entirely by some firms, though funds are of course central to expansion.

It’s essential to understand how cash flows through your company and to have some cash reserves. In Great by Choice, Jim Collins and Morton T. Hansen revealed that outstanding companies have three to ten times more cash in reserve than their more mediocre competitors.

Calculate which small changes could take your cash flow to the next level.

Perhaps you’ve looked at your CCC and seen that you need to improve your cash flow. Not to worry – it’s just a matter of tweaking here and there.

Examine your company’s sectors and you’ll find several financial levers that you can modify to boost your cash flow. It could be the price for your goods (could be increased), your inventory (you could reduce the stock) or accounts payable (slow down the payment of creditors). But how do you know which levers are worth changing?

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Worum geht es in Scaling Up?

You had the idea, you drafted the business plan, you raised the cash, you launched your new venture and you became a success. But now you need to grow. Scaling Up (2014) reveals the most useful tools for doing just that. Use the Scaling Up system of checklists, levers and priorities to establish a strong company culture as your business expands through the right strategic and financial decisions.

Bestes Zitat aus Scaling Up

Scaling up successfully requires leaders who possess aptitudes for prediction, delegation, and repetition.

—Verne Harnish

Wer Scaling Up lesen sollte

Those working in the executive and middle management of expanding firms
Managers who want to streamline decision-making in their organization
Anyone wondering why some companies grow and others don’t

Über den Autor

“Growth Guy” Verne Harnish is the founder of Gazelles, a global executive coaching enterprise, and a columnist for Fortune. He has shaped the way companies manage challenges in growth through his influential books The Greatest Business Decisions of All Time and Scaling Up, which is the first revised edition of his classic international hit, Mastering the Rockefeller Habits.

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