Building a StoryBrand Buchzusammenfassung - das Wichtigste aus Building a StoryBrand
Einleitung anhören
00:00

Zusammenfassung von Building a StoryBrand

Donald Miller

Clarify Your Message So Customers Will Listen

4.7 (390 Bewertungen)
22 Min.

Kurz zusammengefasst

Building a StoryBrand by Donald Miller is a practical guide to help entrepreneurs and marketers clarify their message and create compelling stories that engage customers and drive business growth.

Inhaltsübersicht

    Building a StoryBrand
    in 9 Kernaussagen verstehen

    Audio & Text in der Blinkist App
    Kernaussage 1 von 9

    Your marketing message needs to be clear and speak to your customer’s needs.

    If you had to come up with an easy way to increase sales, you might think, “Bingo! New website!”

    But a new website, no matter how fancy and tricked out, won’t do the job if you don’t use language effectively.

    So how can you harness the power of prose? Well, you’ll need to construct a clear message, one that presents your brand with no room for confusion. This message should communicate three things: Who you are. What you’re here to do. And why a customer should choose you instead of someone else.

    If your message is a muddle, potential customers will struggle to decipher what you’re offering and quickly take their business elsewhere.

    Let’s say you have a house-painting business, and a customer looking to add a new coat to his house visits your website. You could be the Michelangelo of housepainters, with the sleekest site ever, but none of that will matter if your website doesn’t clearly state that you paint houses.

    When creating the perfect message, the best things to consider are the survival-related needs of your customers. How will your product or service help them survive and flourish?

    To get you in the right frame of mind, let’s turn to psychologist Abraham Maslow. He devised a hierarchy of human needs, arranging them according to their importance to our survival.

    First, come food and drink, and then safety and shelter. Third on the list is our need for companionship: we need both friends and people with whom to reproduce. Finally, we look to satisfy greater needs. These include everything from psychology to spirituality.

    These needs can be leveraged to hone your message and entice customers. Most of us want to be accepted and find a partner and belong to a tribe, and everyone has to eat and drink – so use that knowledge to explain how your product will help customers satisfy those needs and thrive in life.

    So, to take the housepainter example: focus your message on helping customers have their friends over more often – which speaks to their survival-related need for being part of a tribe. If your house looks rundown, people will be reluctant to visit you!

    Du möchtest die gesamte Zusammenfassung von Building a StoryBrand sehen?

    Kernaussagen in Building a StoryBrand

    Mehr Wissen in weniger Zeit
    Sachbücher auf den Punkt gebracht
    Sachbücher auf den Punkt gebracht
    Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”
    Zeitsparende Empfehlungen
    Zeitsparende Empfehlungen
    Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen
    Podcasts in Kurzform
    Podcasts in Kurzform Neu
    Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

    Worum geht es in Building a StoryBrand?

    Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

    Bewertung von Building a StoryBrand

    Building a StoryBrand (2017) by Donald Miller is a book that helps businesses clarify their message and connect with customers in a powerful way. Here's why this book is worth reading:

    • It offers a step-by-step framework to create a compelling brand story that resonates with customers and drives results.
    • Through real-world examples and practical exercises, it provides actionable advice to help businesses communicate their value effectively.
    • The book's emphasis on simplicity and clarity makes it engaging and ensures that readers stay hooked, making it the opposite of boring.

    Bestes Zitat aus Building a StoryBrand

    The more simple and predictable the communication, the easier it is for the brain to digest.

    —Donald Miller
    example alt text

    Wer Building a StoryBrand lesen sollte

    • Marketing people
    • Storytellers
    • Leaders and executives

    Über den Autor

    Donald Miller is CEO of the marketing agency StoryBrand and a New York Times best-selling author whose books include Blue Like Jazz and A Million Miles in a Thousand Years.

    Kategorien mit Building a StoryBrand

    Ähnliche Zusammenfassungen wie Building a StoryBrand

    ❤️ für Blinkist️️️ 
    Ines S.

    Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

    Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

    Ekaterina S.

    Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

    Nils S.

    Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

    Julia P.

    Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.

    Leute mochten auch die Zusammenfassungen

    4,7 Sterne
    Durchschnittliche Bewertung im App Store und Play Store
    30 Millionen
    Downloads auf allen Plattformen
    10+ Jahre
    Erfahrung als Impulsgeber für persönliches Wachstum
    Die besten Ideen aus den Top-Sachbüchern

    Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 7.000 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!

    Jetzt kostenlos testen

    Building a StoryBrand FAQs 

    What is the main message of Building a StoryBrand?

    The main message of Building a StoryBrand is how to use storytelling to clarify your brand and engage customers.

    How long does it take to read Building a StoryBrand?

    The reading time for Building a StoryBrand varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Building a StoryBrand a good book? Is it worth reading?

    Building a StoryBrand is worth reading for its practical strategies and actionable tips on improving brand messaging.

    Who is the author of Building a StoryBrand?

    The author of Building a StoryBrand is Donald Miller.

    What to read after Building a StoryBrand?

    If you're wondering what to read next after Building a StoryBrand, here are some recommendations we suggest:
    • Marketing Made Simple by Donald Miller
    • Who Moved My Cheese? by Spencer Johnson
    • The Storytelling Edge by Shane Snow and Joe Lazauskas
    • Reinvent Yourself by James Altucher
    • The Science of Storytelling by Will Storr
    • Lawyers, Liars and the Art of Storytelling by Jonathan Shapiro
    • Storyworthy by Matthew Dicks
    • Talk Triggers by Jay Baer and Daniel Lemin
    • Atomic Habits by James Clear
    • Positioning by Al Ries and Jack Trout