Die besten 31 Bücher zu Storytelling

Storytelling is a powerful tool that transcends cultures and generations. It helps us connect, share experiences, and convey emotions. Mastering the art of storytelling can enhance your communication skills and impact your personal and professional life. Our curated list of books is here to guide you on this journey.

These books offer insights and techniques to help you craft compelling narratives across various mediums. Whether you're a writer, speaker, or simply looking to captivate your audience, let's unlock your storytelling potential with these insightful reads!
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Storytelling Bücher: The Story Factor von Annette Simmons

The Story Factor

Annette Simmons
Inspiration, Influence, and Persuasion through the Art of Storytelling
4.4 (161 Rezensionen)
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Worum geht's in The Story Factor?

The Story Factor explains what a powerful tool narratives can be, and unravels the art of telling your own stories. Stories are far more effective than mere facts or figures when you're making a presentation or trying to inspire people to take action.

Wer The Story Factor lesen sollte

  • Anyone who wants to learn how to influence others
  • Anyone who often gives talks, presentations or lectures
  • Anyone who wants to improve their public-speaking skills

Storytelling Bücher: Lead with a Story von Paul Smith

Lead with a Story

Paul Smith
A Guide to Crafting Business Narratives that Captivate, Convince and Inspire
4.2 (99 Rezensionen)
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Worum geht's in Lead with a Story?

Lead with a Story (2012) teaches you how to enhance your skills as a great leader by harnessing the power of storytelling. By taking examples from one of the most successful companies in the world, you’ll learn how to craft a great story that motivates people and modifies their behavior.

Wer Lead with a Story lesen sollte

  • Leaders of all kinds
  • Anyone who wants to be better at motivating others
  • Anyone who finds his or her coworkers dozing off during presentations

Storytelling Bücher: The Storytelling Animal von Jonathan Gottschall

The Storytelling Animal

Jonathan Gottschall
How Stories Make Us Human
4.2 (108 Rezensionen)
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Worum geht's in The Storytelling Animal?

The Storytelling Animal (2012) explores humanity’s addiction to stories. It reveals their surprising evolutionary value, and clearly explains the importance – as well as the complications – that stories bring to our lives.

Wer The Storytelling Animal lesen sollte

  • Anyone who is addicted to good stories
  • Teachers and parents who fear reading and storytelling is going out of style
  • Students of psychology or evolutionary biology

Storytelling Bücher: Stories for Work von Gabrielle Dolan

Stories for Work

Gabrielle Dolan
The Essential Guide to Business Storytelling
4.4 (177 Rezensionen)
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Worum geht's in Stories for Work?

In Stories for Work (2017), Gabrielle Dolan explains the effectiveness of a powerful story, and how business professionals can harness this tool to communicate ideas, motivate employees, persuade clients and achieve goals. Dolan walks you through practical advice on coming up with your own stories, and how to apply them to a range of business scenarios.

Wer Stories for Work lesen sollte

  • Anyone who wants to sharpen their communication skills
  • People curious about the power of storytelling
  • Professionals in “people-facing” roles

Storytelling Bücher: Storyworthy von Matthew Dicks


Matthew Dicks
Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
4.2 (292 Rezensionen)
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Worum geht's in Storyworthy?

Storyworthy (2018) explains how to craft a story for maximum impact. From intriguing beginnings to satisfying endings and everything in between, these blinks provide simple and effective tips and techniques for engaging your audience and bringing entertainment, authenticity and immediacy to your storytelling.

Wer Storyworthy lesen sollte

  • Anyone wanting to improve their storytelling skills.
  • People looking to get better at public speaking.
  • Shy wallflowers wanting to brush up on their communication skills.

Storytelling Bücher: The Science of Storytelling von Will Storr

The Science of Storytelling

Will Storr
4.2 (507 Rezensionen)
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Worum geht's in The Science of Storytelling?

The Science of Storytelling (2019) shows you how to craft a compelling story using lessons from psychology and neuroscience. These blinks walk you through the steps of creating a narrative that grips your audience by subtly manipulating their brains. From demonstrating how to create a perfectly flawed character to explaining the power of stimulating details, Will Storr reveals the crucial elements that go into building a great story. 

Wer The Science of Storytelling lesen sollte

  • Aspiring writers
  • Creatives whose work involves storytelling, like journalists or advertisers
  • Anyone who wants to look at stories more critically

Storytelling Bücher: Show Your Work! von Austin Kleon

Show Your Work!

Austin Kleon
10 Ways to Share Your Creativity and Get Discovered
4.7 (270 Rezensionen)
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Worum geht's in Show Your Work!?

Show Your Work! (2014) is your guide to becoming findable. It’s about leveraging your network instead of wasting time “networking” in the traditional sense. Filled with actionable advice, it shows how to let others into your process by being productive, open, and generous – and outlines the benefits you’ll receive in return.

Wer Show Your Work! lesen sollte

  • Creatives who want to get noticed – but hate self-promotion
  • Artists who’d like to build an audience but don’t know where to start
  • Anyone trying to cultivate a like-minded creative community

Storytelling Bücher: Likeable Social Media von Dave Kerpen

Likeable Social Media

Dave Kerpen
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
4.3 (164 Rezensionen)
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Worum geht's in Likeable Social Media?

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

Wer Likeable Social Media lesen sollte

  • Business owners looking to catch some positive attention
  • Marketers learning to ropes of online advertising
  • Anyone who wants to get the most out of their social media pages

Storytelling Bücher: Marketing Made Simple von Donald Miller

Marketing Made Simple

Donald Miller
Step-by-Step StoryBrand Guide for Any Business
4.2 (240 Rezensionen)
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Worum geht's in Marketing Made Simple?

Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

Wer Marketing Made Simple lesen sollte

  • New entrepreneurs looking for a strong start
  • Experienced business owners seeking new ideas
  • Anyone interested in the fundamentals of marketing

Storytelling Bücher: The Art of Rhetoric von Aristotle

The Art of Rhetoric

4.6 (434 Rezensionen)
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Worum geht's in The Art of Rhetoric?

The Art of Rhetoric (4th century BCE) is a practical manual on the art of public speaking and persuasion. Written almost 2,500 years ago, The Art of Rhetoric remains one of the most incisive and comprehensive studies on rhetoric ever written.

Wer The Art of Rhetoric lesen sollte

  • Amateur orators who need to prepare for an upcoming speech
  • Businesspeople who frequently speak in meetings
  • Anyone who has an interest in the classics of western thought

Storytelling Bücher: The Journey Beyond Fear von John Hagel III

The Journey Beyond Fear

John Hagel III
Leverage the Three Pillars of Positivity to Build Your Success
4.1 (298 Rezensionen)
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Worum geht's in The Journey Beyond Fear?

The Journey Beyond Fear (2021) is a guide to overcoming fear and reaching your full potential. During his 40-year career in Silicon Valley, Hagel has identified three practical tools that anyone can benefit from. Here, he explains exactly how to use them, so you can make the most of exciting new opportunities in your professional and personal life.

Wer The Journey Beyond Fear lesen sollte

  • Business people looking for motivation, inspiration or direction
  • People who want to overcome fear to achieve their full potential
  • Anyone interested in the opportunities offered by learning platforms

Storytelling Bücher: Win Every Argument von Mehdi Hasan

Win Every Argument

Mehdi Hasan
The Art of Debating, Persuading, and Public Speaking
4.2 (734 Rezensionen)
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Worum geht's in Win Every Argument?

Win Every Argument (2023) is a guide to the art of argument by one of the world’s most combative debaters: journalist, anchor, and writer Mehdi Hasan. Drawing on ancient theories of persuasion, neuroscientific theories of cognition, and the rhetorical tricks of contemporary politicians, Hasan reveals the secrets to winning arguments in today’s post-factual world.

Wer Win Every Argument lesen sollte

  • Natural-born arguers and debaters
  • Anyone interested in the art of persuasion
  • Public speakers and politicos

Storytelling Bücher: The Hero with a Thousand Faces von Joseph Campbell

The Hero with a Thousand Faces

Joseph Campbell
4.5 (448 Rezensionen)
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Worum geht's in The Hero with a Thousand Faces?

The Hero with a Thousand Faces (1948) is a seminal work of comparative mythology. It reveals that foundational myths from around the world share similar structures and themes, which trace back to some of our earliest stories and continue to hold a strong power over us today. 

Wer The Hero with a Thousand Faces lesen sollte

  • Anyone interested in storytelling
  • Fans of myths and fables
  • Writers looking for inspiration

Storytelling Bücher: Presentation Advantage von Kory Kogon, Breck England and Julie Schmidt

Presentation Advantage

Kory Kogon, Breck England and Julie Schmidt
How to Inform and Persuade Any Audience
4.6 (326 Rezensionen)
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Worum geht's in Presentation Advantage?

The Presentation Advantage (2015) gives you the strategies you need to connect with your audience and get the results you want. Presentation happens everywhere from the boardroom to a first date. How you present yourself has everything to do with how much success you’ll achieve.

Wer Presentation Advantage lesen sollte

  • Anyone hoping to advance their career
  • People nervous about public speaking
  • Marketers, managers, and entrepreneurs

Storytelling Bücher: How We Heal von Alexandra Elle

How We Heal

Alexandra Elle
Uncover Your Power and Set Yourself Free
4.4 (342 Rezensionen)
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Worum geht's in How We Heal?

How We Heal (2022) provides a detailed look at the complex and life-changing process of self-healing. Techniques are separated into a 4-step framework which provides encouragement, practical strategies, and journaling exercises to help you rediscover your inner power and cultivate a sense of inner peace.

Wer How We Heal lesen sollte

  • Fans of self-help books
  • Anyone who wants to learn about self-healing
  • People interested in mental health and wellness

Storytelling Bücher: Magic Words von Jonah Berger

Magic Words

Jonah Berger
What to Say to Get Your Way
4.6 (1.422 Rezensionen)
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Worum geht's in Magic Words?

Magic Words (2023) teaches you how to use the power of language to achieve your goals. Want to win an argument, nail a job interview, or get your child to clean up after themselves? This guide reveals the magical yet scientifically proven words that may make all the difference.

Wer Magic Words lesen sollte

  • People interested in psychology and language
  • Anyone wondering which words to use to market themselves or their product
  • Anyone who wants to become better at (public) speaking

Storytelling Bücher: Care of the Soul von Thomas Moore

Care of the Soul

Thomas Moore
A Guide for Cultivating Depth and Sacredness in Everyday Life
4.2 (220 Rezensionen)
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Worum geht's in Care of the Soul?

Care of the Soul (2016) offers a Jungian approach to everyday life. It’s a guide for codifying our experiences into story and myth, recognizing and accepting the soulfulness and messiness of our experiences, and seeing the sacred in the ordinariness of life.

Wer Care of the Soul lesen sollte

  • Spiritual people
  • Those struggling with their mental health
  • Fans of Jung and Campbell

Storytelling Bücher: The 16 Undeniable Laws of Communication von John C. Maxwell

The 16 Undeniable Laws of Communication

John C. Maxwell
Apply Them and Make the Most of Your Message
4.5 (528 Rezensionen)
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Worum geht's in The 16 Undeniable Laws of Communication?

The 16 Undeniable Laws of Communication (2023) addresses the fear of public speaking. It offers tried-and-true techniques that can transform any beginner or average speaker into a trusted and effective communicator.

Wer The 16 Undeniable Laws of Communication lesen sollte

  • Anyone trying to improve their communication skills
  • Speakers addressing anyone from small groups to stadium crowds
  • Leaders and organizers looking to inspire their teams

Storytelling Bücher: Traffic Secrets von Russell Brunson

Traffic Secrets

Russell Brunson
The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
4.2 (39 Rezensionen)
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Worum geht's in Traffic Secrets?

Traffic Secrets (2023) reveals an explosive truth: your dream customers are primed and ready. Learn how to analyze your target audience, locate their hotspots, and capture them with evergreen growth-hacking strategies. This game-changing guide unveils precise techniques for driving consistent traffic to your funnels, laying the foundation for unstoppable online growth.

Wer Traffic Secrets lesen sollte

  • Starving startups
  • E-commerce entrepreneurs
  • Online course creators

Storytelling Bücher: Emotion by Design von Greg Hoffman

Emotion by Design

Greg Hoffman
Creative Leadership Lessons from a Lifetime at Nike
4.1 (53 Rezensionen)
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Worum geht's in Emotion by Design?

Emotion by Design (2022) explores the creative philosophies that can differentiate your brand from the rest. It features lessons and stories from the author’s design and marketing experience at Nike.   

Wer Emotion by Design lesen sollte

  • Business owners and leaders
  • Brand marketers
  • Anyone interested in marketing and design

Storytelling Bücher: Business Writing Tips von Robert Bullard

Business Writing Tips

Robert Bullard
For Easy and Effective Results
4.0 (24 Rezensionen)
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Worum geht's in Business Writing Tips?

Business Writing Tips (2023) condenses years of personal experience into practical tips for better business or nonfiction writing. With its stress on writing as a learnable skill, it provides actionable guidance to overcome common challenges and help you become a more confident, persuasive communicator. 

Wer Business Writing Tips lesen sollte

  • Small business owners seeking clear communication strategies
  • Aspiring copywriters aiming to enhance their writing prowess
  • Professionals desiring to improve business correspondence

Storytelling Bücher: Marketing 5.0 von Philip Kotler & Hermawan Kartajaya & Iwan Setiawan

Marketing 5.0

Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Technology for Humanity
4.2 (81 Rezensionen)
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Worum geht's in Marketing 5.0?

Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.

Wer Marketing 5.0 lesen sollte

  • Marketing professionals
  • Brand managers
  • Business leaders

Storytelling Bücher: Ogilvy on Advertising von David Ogilvy

Ogilvy on Advertising

David Ogilvy
3.8 (19 Rezensionen)
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Worum geht's in Ogilvy on Advertising?

Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.

Wer Ogilvy on Advertising lesen sollte

  • Copywriters looking to up their advertising game
  • Marketing maestros and branding buffs
  • General ad enthusiasts

Storytelling Bücher: The Art of Resilience von Ross Edgley

The Art of Resilience

Ross Edgley
Strategies for an Unbreakable Mind and Body
4.1 (124 Rezensionen)
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Worum geht's in The Art of Resilience?

The Art of Resilience (2020) is the story of Ross Edgley’s extraordinary swim around Great Britain, in which he pushed the limits of human endurance and resilience. Through anecdotes, scientific research, and philosophical reflections, it explores the depths of mental and physical strength and offers advice on how to be truly unbreakable.

Wer The Art of Resilience lesen sollte

  • Endurance athletes seeking to push their mental and physical limits
  • Fitness enthusiasts eager to understand the synergy between mind and body
  • Adventure lovers interested in the exploration of human potential

Storytelling Bücher: The Unbearable Lightness of Being von Milan Kundera

The Unbearable Lightness of Being

Milan Kundera
4.2 (47 Rezensionen)
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Worum geht's in The Unbearable Lightness of Being?

The Unbearable Lightness of Being (1984) tells the story of the intertwined lives of two couples navigating love, politics, and existential dilemmas in Soviet-era Czechoslovakia. By exploring the concepts of “lightness” and “weight” it offers reflections on fate, the choices we make in life, and the very nature of existence.

Wer The Unbearable Lightness of Being lesen sollte

  • Philosophers looking to explore the nature of existence through a classic narrative
  • History buffs interested in personal lives amid the politics of Soviet-era Czechoslovakia
  • Artists curious about the interplay between personal freedom and societal constraints

Storytelling Bücher: The Legend of the Monk and the Merchant von Terry Felber

The Legend of the Monk and the Merchant

Terry Felber
Twelve Keys to Successful Living
3.3 (51 Rezensionen)
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Worum geht's in The Legend of the Monk and the Merchant?

The Legend of the Monk and the Merchant (2003) tells the fictional story of Antonio, a successful merchant who’d been raised in a monastery. The fable introduces twelve principles for success at home, work, and beyond. By applying them, you too can enjoy some of the protagonist’s wide-ranging prosperity. 

Wer The Legend of the Monk and the Merchant lesen sollte

  • Aspiring entrepreneurs and businesspeople
  • Those interested in personal development
  • Anyone seeking practical wisdom and life lessons

Storytelling Bücher: Narrative and Numbers von Aswath Damodaran

Narrative and Numbers

Aswath Damodaran
The Value of Stories in Business
3.7 (23 Rezensionen)
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Worum geht's in Narrative and Numbers?

Narrative and Numbers (2017) explores the role of storytelling and quantitative analysis in determining corporate valuations. It reveals how narratives may greatly influence financial models and projections, using real-world examples ranging from Uber to Vale, and including Twitter and Facebook's diverging paths.

Wer Narrative and Numbers lesen sollte

  • Savvy market strategists
  • Story-driven executives
  • Pragmatic finance scholars

Storytelling Bücher: Sales Pitch von April Dunford

Sales Pitch

April Dunford
How to Craft a Story to Stand Out and Win
3.9 (33 Rezensionen)
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Worum geht's in Sales Pitch?

Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning. 

Wer Sales Pitch lesen sollte

  • Entrepreneurs and salespeople who want to identify and understand their target audience
  • Marketers and business leaders looking to create compelling sales pitches through storytelling 
  • Anyone seeking to overcome objections and close deals

Storytelling Bücher: The Freedom Writers Diary von The Freedom Writers & Erin Gruwell

The Freedom Writers Diary

The Freedom Writers & Erin Gruwell
How a Teacher and 150 Teens Used Writing to Change Themselves and the World Around Them
4.5 (146 Rezensionen)
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Worum geht's in The Freedom Writers Diary?

The Freedom Writers Diary (1999) chronicles the journey of students at Wilson High School in California and their English teacher. From their freshman year in the fall of 1994 to graduation in the spring of 1998, the teens learned about and stood up to countless social issues, transforming from so-called “unteachable, at-risk students” into the self-dubbed “Freedom Writers.” Their book recounts their collective experiences, struggles, and triumphs.

Wer The Freedom Writers Diary lesen sollte

  • Anyone interested in social change and activism
  • Those curious about the original Freedom Writers
  • People looking for inspiration in overcoming social and economic obstacles

Storytelling Bücher: The Tempest von William Shakespeare

The Tempest

William Shakespeare
4.5 (11 Rezensionen)
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Worum geht's in The Tempest?

The Tempest (1623) is the ultimate revenge story. After being exiled from Milan by his scheming brother, the sorcerer Prospero uses his magical powers to conjure a storm that shipwrecks his enemies on his island, where he uses a series of magical illusions to take his vengeance. 

Wer The Tempest lesen sollte

  • Shakespeare-lovers looking to fill the gaps in their knowledge of the bard’s repertoire
  • Fantasy enthusiasts interested in one of the earliest treatments of magic in literature
  • Anyone whose interest is piqued by shipwrecks, sorcery, and vengeance

Storytelling Bücher: I am Enough von Elizabeth D. Gray

I am Enough

Elizabeth D. Gray
Journal Affirmations for Girls

Worum geht's in I am Enough?

This empowering book by Elizabeth D. Gray encourages readers to embrace their worth and believe in themselves. Through personal anecdotes and practical advice, the author inspires individuals to let go of self-doubt and recognize their own value. "I Am Enough" is a reminder that we are all deserving of love, respect, and happiness.

Wer I am Enough lesen sollte

  • Anyone seeking to boost their self-esteem and cultivate self-acceptance
  • Individuals looking to overcome self-doubt and embrace their worthiness
  • People who want to develop a positive mindset and lead a more fulfilling life

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zu Büchern in Storytelling

What's the best Storytelling book to read?

While choosing just one book about a topic is always tough, many people regard The Story Factor as the ultimate read on Storytelling.

What are the Top 10 Storytelling books?

Blinkist curators have picked the following:
  • The Story Factor by Annette Simmons
  • Lead with a Story by Paul Smith
  • The Storytelling Animal by Jonathan Gottschall
  • Stories for Work by Gabrielle Dolan
  • Storyworthy by Matthew Dicks
  • The Science of Storytelling by Will Storr
  • Show Your Work! by Austin Kleon
  • Likeable Social Media by Dave Kerpen
  • Marketing Made Simple by Donald Miller
  • The Art of Rhetoric by Aristotle

Who are the top Storytelling book authors?

When it comes to Storytelling, these are the authors who stand out as some of the most influential:
  • Annette Simmons
  • Paul Smith
  • Jonathan Gottschall
  • Gabrielle Dolan
  • Matthew Dicks