How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.
Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.
Imagine this: You get into a small fender-bender through no fault of your own. But, after taking your ride to the mechanic, you get some unsettling news. Your car insurance won’t cover the bill. Surely this can’t be right?
So, you call the insurance company hotline. After being on hold for two hours, there’s still no response. Frustrated and tired, you log on to Twitter to vent. You post, “my car insurance company is awful, worst customer service ever!”
Now, if you run that insurance company, what would you like to happen next? You could ignore the post as it gets faved and retweeted hundreds or thousands of times. Or you could dodge the PR disaster and be ready to respond right away.
The key message here is: Always be listening.
Communication is always a two-way street that involves both talking and listening. Unfortunately, a lot of companies overemphasize the talking part. They spend a huge portion of their budgets on flashy advertising campaigns. Meanwhile, they neglect to listen to what their customers have to say. In the old days, this was excusable. Gathering feedback was time-consuming and expensive. But with social media, listening to your users is easier than ever before.
So, what are the benefits of listening to customers? For one, you’ll gather valuable insights directly from the people who know your business best. You can discover which products work and which are failing. You can even glean great ideas for future endeavors. You can also catch any negative stories about your business and address them before they turn into viral sensations.
The most successful businesses already invest extensively in listening programs. For instance, the computer giant IBM created an initiative called Listening for Leads. In it, a special team of people called “seekers” constantly scans social media platforms for conversations that could be turned into sales. So, when someone posts something like “my old server is starting to die,” an IBM sales rep can quickly contact them with a suggested replacement.
Any business can start listening with very little overhead. Simply search social media platforms for key words related to your business. This could be your brand name, the names of your competitors, or even common phrases related to your industry. You can also subscribe to paid services that monitor these sites for you. Either way, the insight you’ll gain will be worth the time and money.
Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.[break]Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.
Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste[break]zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll
Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.
Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.
Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 5.500 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!
Jetzt kostenlos testen
Blink 3 von 12 - Eine kurze Geschichte der Menschheit
von Yuval Noah Harari
