Likeable Social Media Buchzusammenfassung - das Wichtigste aus Likeable Social Media

Einleitung anhören

00:00

Zusammenfassung von Likeable Social Media

Name: Likeable Social Media
Rating: 4.3 (155 reviews)
Author: Dave Kerpen

Dave Kerpen

How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

4.3 (155 Bewertungen)

24 Min.

Themen

Marketing Branding Storytelling Soziale Medien

Inhaltsübersicht

Likeable Social Media
in 7 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 7

What’s in it for me? A snappy guide to social media success.

In the old days, running a thriving business meant engaging with customers the old-fashioned way. First, you bought some traditional advertising spots on billboards, radio stations, and local TV. Then, you built rapport by chatting with whoever came in the door.

But this is the twenty-first century. The internet has changed all that. Now, the best way to grow a customer base is through social media – though that’s easier said than done. Luckily, these blinks demystify the world of online advertising. Using practical, clear examples, they show how any business can use social media platforms like Facebook, Twitter, and Instagram – whether to generate word-of-mouth advertising, positive user interactions, or happy customers that will like, subscribe, and recommend your business to a friend.

In these blinks, you’ll learn

how to advertise to your wife;
what makes Facebook like a college classroom; and
why it’s okay to talk to strangers.

Always be listening.

Imagine this: You get into a small fender-bender through no fault of your own. But, after taking your ride to the mechanic, you get some unsettling news. Your car insurance won’t cover the bill. Surely this can’t be right?

So, you call the insurance company hotline. After being on hold for two hours, there’s still no response. Frustrated and tired, you log on to Twitter to vent. You post, “my car insurance company is awful, worst customer service ever!”

Now, if you run that insurance company, what would you like to happen next? You could ignore the post as it gets faved and retweeted hundreds or thousands of times. Or you could dodge the PR disaster and be ready to respond right away.

The key message here is: Always be listening.

Communication is always a two-way street that involves both talking and listening. Unfortunately, a lot of companies overemphasize the talking part. They spend a huge portion of their budgets on flashy advertising campaigns. Meanwhile, they neglect to listen to what their customers have to say. In the old days, this was excusable. Gathering feedback was time-consuming and expensive. But with social media, listening to your users is easier than ever before.

So, what are the benefits of listening to customers? For one, you’ll gather valuable insights directly from the people who know your business best. You can discover which products work and which are failing. You can even glean great ideas for future endeavors. You can also catch any negative stories about your business and address them before they turn into viral sensations.

The most successful businesses already invest extensively in listening programs. For instance, the computer giant IBM created an initiative called Listening for Leads. In it, a special team of people called “seekers” constantly scans social media platforms for conversations that could be turned into sales. So, when someone posts something like “my old server is starting to die,” an IBM sales rep can quickly contact them with a suggested replacement.

Any business can start listening with very little overhead. Simply search social media platforms for key words related to your business. This could be your brand name, the names of your competitors, or even common phrases related to your industry. You can also subscribe to paid services that monitor these sites for you. Either way, the insight you’ll gain will be worth the time and money.

Use Facebook’s powerful functionality to connect with the right customers.

In March 2009, Dave Kerpen, founder of Likeable Media, was far from home at a media conference in Austin, Texas. One night, while resting at his hotel, he decided to tell his wife and business partner how much he missed her. So, he bought an ad on Facebook.

Obviously, Kerpen’s message of “I love you and miss you Carrie” had a target audience of one. So, how did he make sure his ad reached the right eyes? He used Facebook’s micro-targeting features to show the spot to only a very specific demographic – that is, 31-year-old, married, female employees of Likeable Media living in New York City.

Don’t talk at your customers; talk with them.

Think back to your college days. What were your favorite classes like? Were they the ones held in a large, impersonal auditorium? You know, the ones where the professor droned on and on from a lone, distant podium. Or did you prefer the small, intimate seminars where students and teachers alike could discuss issues like peers?

Most people prefer the latter. Sure, the big lectures made it easy to snooze in the back row, but you probably learned more, and had a better time, in the smaller setting.

Collaborate with your customers.

A few years ago, a man woke up with a burning desire, a desire for Entenmann’s Banana Crumb Cake. Yet, to his horror, he couldn’t find it at any store. The pastry had been discontinued. Hungry and distraught, he took to the internet.

Every day, he posted on Entenmann’s Facebook page, asking the company to resume Banana Cake production. At first, it was reluctant to engage with him. But, finally, it made a deal. It would post a poll. If a thousand people voted in favor of more cake, it would resume producing the confection.

Share stories to connect and inspire.

Every love story is unique, but how many couples can say they tied the knot at home plate? At least one. Before they started Likeable Media, the author and his wife were busy planning their wedding. Since they’re both a bit showy, they decided to really swing for the fences and get married at a baseball game.

So, they contacted the minor league team the Brooklyn Cyclones and arranged to have a ceremony on the field after a game. They even got a few companies to help sponsor the lavish event.

Integrate social media into every aspect of your customer experience.

It’s around noon and your stomach’s starting to rumble. You see an advertisement on Facebook for Dave’s Grill. The food looks tasty, so you decide to give it a shot. When you enter the restaurant, a sign tells you to like Dave’s Grill for a free appetizer. How could you say no?

After the meal, the server asks you to leave a review online. Thanks to the encouragement, you write a short post praising the food and ambiance. By the time you get home, your post has a response from the manager: “Glad you enjoyed the meal! Come back next time for free dessert.”

Use social media to surprise and delight potential customers.

The author loves to tweet, especially at business conferences. While attending these events, he posts small updates about every little encounter that catches his attention. So, when a friend recommended he check out the book Built to Last, he noted the title and sent out a tweet: Has anyone else read it?

Almost immediately, he received a reply from an online follower. Despite being a stranger, the man offered to ship him a copy overnight, free or charge. Impressed and charmed, Kerpen accepted the offer. He also noted that the user ran a human resources consultancy. When it came time to expand Likable Media, this friendly stranger received Kerpen’s business.

Du möchtest die gesamte Zusammenfassung von Likeable Social Media sehen?

Kernaussagen in Likeable Social Media

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Likeable Social Media?

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

Wer Likeable Social Media lesen sollte

Business owners looking to catch some positive attention
Marketers learning to ropes of online advertising
Anyone who wants to get the most out of their social media pages

Über den Autor

Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

Kategorien mit Likeable Social Media

Marketing & Vertrieb

Ähnlich wie Likeable Social Media

The Art of Social Media

Guy Kawasaki and Peg Fitzpatrick

Power Tips for Power Users

9 min

3.6

The Power of Visual Storytelling

Ekaterina Walter and Jessica Gioglio

How to Use Visuals, Videos and Social Media to Market Your Brand

19 min

3.8

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

How to Tell Your Story in a Noisy Social World

11 min

3.8

Customer WinBack

Jill Griffin and Michael W. Lowenstein

How to Recapture Lost Customers – And Keep Them Loyal

How to Embrace Complaints and Keep Your Customers

The Bulletproof Plan to Age Backward and Maybe Even Live Forever

24 min

4.2

The Hidden Psychology of Social Networks

Joe Federer

How Brands Create Authentic Engagement by Understanding What Motivates Us

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

The Psychology of Persuasion

How To Create Products Customers Love

17 min

4.4

How to Grow Your Small Business

Donald Miller

A 6-Part Strategy to Help Your Business Take Off

16 min

4.7

12 Months to $1 Million

Ryan Daniel Moran

How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

18 min

4.0

Freakonomics

Steven D. Levitt and Stephen J. Dubner

A Rogue Economist Explores the Hidden Side of Everything

21 min

4.3

The Greatness Mindset

Lewis Howes

Unlock the Power of Your Mind and Live Your Best Life Today

16 min

4.3

7 Strategies for Wealth & Happiness

Jim Rohn

Power Ideas from America's Foremost Business Philosopher

20 min

4.4

The Life-Changing Magic of Tidying Up

Marie Kondo

The Japanese Art of Decluttering and Organizing

14 min

4.3

13 Things Mentally Strong People Don't Do

Amy Morin

Take Back Your Power, Embrace Change, Face Your Fears and Train Your Brain for Happiness and Success

40 min

4.6

Ten Arguments for Deleting your Social Media Accounts Right Now

Jaron Lanier

Regain your autonomy online

30 min

4.2

10x Is Easier Than 2x

Dan Sullivan with Benjamin Hardy

How World-Class Entrepreneurs Achieve More by Doing Less

An Easy & Proven Way to Build Good Habits & Break Bad Ones

25 min

4.7

Growth Hacker Marketing

Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising

14 min

4.2

The 50th Law

50 Cent and Robert Greene

50 Cent's Secrets to Fearlessness and Success

18 min

4.3

Dare to Lead (New Version)

Brené Brown

Brave work. Tough conversations. Whole hearts.

21 min

4.3

Stop Walking on Eggshells

Paul T. Mason & Randi Kreger

Taking Your Life Back When Someone You Care about Has Borderline Personality Disorder

18 min

4.6

Rest

Alex Soojung-Kim Pang

Why You Get More Done When You Work Less

14 Management Principles from the World's Greatest Manufacturer

15 min

4.5

Digital Marketing Strategy

Simon Kingsnorth

An Integrated Approach to Online Marketing

20 min

4.1

The Fine Art Of Small Talk

Debra Fine

How To Start a Conversation, Keep It Going, Build Networking Skills – and Leave a Positive Impression!

A Guide To Spiritual Enlightenment

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

23 min

4.5

Mastering Communication at Work

Ethan F. Becker and Jon Wortmann

How to Lead, Manage, and Influence

22 min

4.5

The New Rules of Marketing & PR

David Meerman Scott

How To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly

Transforming Ourselves, Empowering Our Children

18 min

4.8

The 11 Laws of Likability

Michelle Tillis Lederman

Relationship Networking … Because People Do Business with People They Like

15 min

4.1

The 12-week Fitness Project

Rujuta Diwekar

Going Beyond Weight Loss for Better Sleep, Energy, and Bloating

16 min

4.2

Happy Mind, Happy Life

Rangan Chatterjee

The New Science of Mental Well-Being

What Marketers Don’t Know

The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8 A.M.)

Master the Secret Language of Charismatic Communication

15 min

4.5

The Great Money Reset

Jill Schlesinger

Change Your Work, Change Your Wealth, Change Your Life

Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

How to Calibrate Your Decisions Wisely

19 min

4.1

When You're Ready, This Is How You Heal

Brianna Wiest

Inspiration to Begin Your Journey of True Transformation

A Brief History of Humankind

Rules for Focused Success in a Distracted World

Leading Positive Change in Our Lives, Work, and World

8 min

3.8

The Storytelling Edge

Shane Snow and Joe Lazauskas

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

The Missing Link Between Merit and Success

17 min

4.3

Things No One Else Can Teach Us

Humble the Poet

Turning Losses Into Lessons

14 min

4.6

Love Your Life, Not Theirs

Rachel Cruze

7 Money Habits for Living the Life You Want

15 min

4.4

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.