Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.
This is a Blinkist staff pick
“This book helped me become a better marketing manager by giving concrete examples on how to be more effective at getting a target audience’s attention. A great set of tools that applies to all industries. Awesome read!”
– Clément, Senior Performance Marketing Manager at Blinkist
Richard Dooley is an entrepreneur and marketer, and founder of the marketing consultancy Dooley Direct LLC. He is also the author of the blog Neuromarketing.
[Roger Dooley: Brainfluence] copyright , John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.
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