[{"id":"634536306cee07000854271d","kind":"book","slug":"million-dollar-micro-business-en","title":"Million Dollar Micro Business ","subtitle":"How to Turn Your Expertise Into a Digital Online Course","subtitleHtmlSafe":"How to Turn Your Expertise Into a Digital Online Course","aboutTheBook":"

Million Dollar Micro Business (2021) is a hands-on guide to creating your first online course – and making lots of money in the process. From coming up with an idea that feeds your passions to perfecting your marketing, it provides guidance on how to claim your place in this innovative, burgeoning industry of online learning.

","aboutTheAuthor":"

Tina Tower is an entrepreneur and author. She has won the Telstra Young Business Woman of the Year Award and Australian Business Champion. Her online courses have taught hundreds of people how to create their own online businesses, and her program Her Empire Builder is especially designed to help women achieve their business dreams.

","buyOnAmazonUrl":"/en/books/million-dollar-micro-business-en/purchase","author":"Tina Tower","truncatedAuthor":"Tina Tower","sourceAuthor":"Tina Tower","url":"https://www.blinkist.com/en/books/million-dollar-micro-business-en","browseUrl":"/en/app/books/million-dollar-micro-business-en","previewUrl":"/en/books/million-dollar-micro-business-en","readUrl":"/en/nc/reader/million-dollar-micro-business-en","playUrl":"/en/nc/reader/million-dollar-micro-business-en?play=1","readingDuration":20,"minutesToRead":20,"publishedAt":"2022-10-12T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/634536306cee07000854271d/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Entrepreneurship","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en"},"averageRating":4.4,"totalRatings":33,"categories":[{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."},{"id":"5b868400b238e1000726ccb7","url":"/en/content/categories/education-en","sprite":"education","slug":"education-en","title":"Education","subtitle":"Enlightening reads on general knowledge and education—curated just for you."}]},{"id":"623886396cee070008e4ca3c","kind":"book","slug":"new-sales-simplified-en","title":"New Sales. Simplified.","subtitle":"The Essential Handbook for Prospecting and New Business Development","subtitleHtmlSafe":"The Essential Handbook for Prospecting and New Business Development","aboutTheBook":"

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

","aboutTheAuthor":"

Mike Weinberg is a specialist in new business development and sales management. He’s not only a best-selling author, but also a consultant, coach, and speaker. Named as a Top Sales Influencer by Forbes and OpenView Labs, before setting up his consulting practice he was the top producer for three different companies.

","buyOnAmazonUrl":"/en/books/new-sales-simplified-en/purchase","author":"Mike Weinberg","truncatedAuthor":"Mike Weinberg","sourceAuthor":"Mike Weinberg","url":"https://www.blinkist.com/en/books/new-sales-simplified-en","browseUrl":"/en/app/books/new-sales-simplified-en","previewUrl":"/en/books/new-sales-simplified-en","readUrl":"/en/nc/reader/new-sales-simplified-en","playUrl":"/en/nc/reader/new-sales-simplified-en?play=1","readingDuration":20,"minutesToRead":20,"publishedAt":"2022-03-22T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.3,"totalRatings":77,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"6200fa4f6cee070008fdef44","kind":"book","slug":"marketing-made-simple-en","title":"Marketing Made Simple","subtitle":"Step-by-Step StoryBrand Guide for Any Business","subtitleHtmlSafe":"Step-by-Step StoryBrand Guide for Any Business","aboutTheBook":"

Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

","aboutTheAuthor":"

Donald Miller is the CEO of Business Made Simple, the host of the hit podcast Business Made Simple, and the author of best-selling titles such as Business Made Simple and Building a StoryBrand.

","buyOnAmazonUrl":"/en/books/marketing-made-simple-en/purchase","author":"Donald Miller","truncatedAuthor":"Donald Miller","sourceAuthor":"Donald Miller","url":"https://www.blinkist.com/en/books/marketing-made-simple-en","browseUrl":"/en/app/books/marketing-made-simple-en","previewUrl":"/en/books/marketing-made-simple-en","readUrl":"/en/nc/reader/marketing-made-simple-en","playUrl":"/en/nc/reader/marketing-made-simple-en?play=1","readingDuration":17,"minutesToRead":17,"publishedAt":"2022-02-11T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.2,"totalRatings":172,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"619533446cee070007d48b4d","kind":"book","slug":"get-different-en","title":"Get Different","subtitle":"Marketing That Can't Be Ignored! ","subtitleHtmlSafe":"Marketing That Can't Be Ignored! ","aboutTheBook":"

Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

","aboutTheAuthor":"

Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

","buyOnAmazonUrl":"/en/books/get-different-en/purchase","author":"Mike Michalowicz","truncatedAuthor":"Mike Michalowicz","sourceAuthor":"Mike Michalowicz","url":"https://www.blinkist.com/en/books/get-different-en","browseUrl":"/en/app/books/get-different-en","previewUrl":"/en/books/get-different-en","readUrl":"/en/nc/reader/get-different-en","playUrl":"/en/nc/reader/get-different-en?play=1","readingDuration":22,"minutesToRead":22,"publishedAt":"2021-11-24T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.3,"totalRatings":238,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"617157256cee0700087ab697","kind":"book","slug":"digital-marketing-strategy-en","title":"Digital Marketing Strategy","subtitle":"An Integrated Approach to Online Marketing","subtitleHtmlSafe":"An Integrated Approach to Online Marketing","aboutTheBook":"

Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

","aboutTheAuthor":"

Simon Kingsnorth is a speaker, consultant, and author, as well as CEO of Simon Kingsnorth Consulting. His areas of expertise include SEO, paid search, and social media, and he’s also the author of The Digital Marketing Handbook.

","buyOnAmazonUrl":"/en/books/digital-marketing-strategy-en/purchase","author":"Simon Kingsnorth","truncatedAuthor":"Simon Kingsnorth","sourceAuthor":"Simon Kingsnorth","url":"https://www.blinkist.com/en/books/digital-marketing-strategy-en","browseUrl":"/en/app/books/digital-marketing-strategy-en","previewUrl":"/en/books/digital-marketing-strategy-en","readUrl":"/en/nc/reader/digital-marketing-strategy-en","playUrl":"/en/nc/reader/digital-marketing-strategy-en?play=1","readingDuration":20,"minutesToRead":20,"publishedAt":"2021-10-27T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.1,"totalRatings":126,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"611673ef6cee070007535c8b","kind":"book","slug":"follow-up-and-close-the-sale-en","title":"Follow Up and Close the Sale","subtitle":"Make Easy (and Effective) Follow-Up Your Winning Habit","subtitleHtmlSafe":"Make Easy (and Effective) Follow-Up Your Winning Habit","aboutTheBook":"

Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

","aboutTheAuthor":"

Jeff Shore is the founder and president of the sales training provider Shore Consulting Inc. He’s also the author of several books, including Be Bold and Win the Sale, and the host of the popular sales podcast The Buyer’s Mind.

","buyOnAmazonUrl":"/en/books/follow-up-and-close-the-sale-en/purchase","author":"Jeff Shore","truncatedAuthor":"Jeff Shore","sourceAuthor":"Jeff Shore","url":"https://www.blinkist.com/en/books/follow-up-and-close-the-sale-en","browseUrl":"/en/app/books/follow-up-and-close-the-sale-en","previewUrl":"/en/books/follow-up-and-close-the-sale-en","readUrl":"/en/nc/reader/follow-up-and-close-the-sale-en","playUrl":"/en/nc/reader/follow-up-and-close-the-sale-en?play=1","readingDuration":18,"minutesToRead":18,"publishedAt":"2021-08-20T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.6,"totalRatings":121,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"60d58fa26cee07000752ad86","kind":"book","slug":"likeable-social-media-en","title":"Likeable Social Media","subtitle":"How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter","subtitleHtmlSafe":"How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter","aboutTheBook":"

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

","aboutTheAuthor":"

Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

","buyOnAmazonUrl":"/en/books/likeable-social-media-en/purchase","author":"Dave Kerpen","truncatedAuthor":"Dave Kerpen","sourceAuthor":"Dave Kerpen","url":"https://www.blinkist.com/en/books/likeable-social-media-en","browseUrl":"/en/app/books/likeable-social-media-en","previewUrl":"/en/books/likeable-social-media-en","readUrl":"/en/nc/reader/likeable-social-media-en","playUrl":"/en/nc/reader/likeable-social-media-en?play=1","readingDuration":24,"minutesToRead":24,"publishedAt":"2021-06-29T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60d58fa26cee07000752ad86/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.3,"totalRatings":136,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"60701b716cee070008b8b7a1","kind":"book","slug":"dropshipping-en","title":"Dropshipping","subtitle":"A Beginner's Guide to Dropshipping – How to Make Money Online and Build Your Own Online Business","subtitleHtmlSafe":"A Beginner's Guide to Dropshipping – How to Make Money Online and Build Your Own Online Business","aboutTheBook":"

Dropshipping (2018) is a handy, straightforward guide to setting up your own e-commerce empire with minimal investment and overhead. This brief manual gives a detailed overview on operating an online retail business and the benefits of doing so.

","aboutTheAuthor":"

James Moore is a serial entrepreneur with a specific expertise in setting up passive income streams. His previous works include Investing for Beginners, Instagram Marketing, and Kindle Self-Publishing for Beginners.

","buyOnAmazonUrl":"/en/books/dropshipping-en/purchase","author":"James Moore","truncatedAuthor":"James Moore","sourceAuthor":"James Moore","url":"https://www.blinkist.com/en/books/dropshipping-en","browseUrl":"/en/app/books/dropshipping-en","previewUrl":"/en/books/dropshipping-en","readUrl":"/en/nc/reader/dropshipping-en","playUrl":"/en/nc/reader/dropshipping-en?play=1","readingDuration":19,"minutesToRead":19,"publishedAt":"2021-04-17T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60701b716cee070008b8b7a1/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Money & Investments","sprite":"money-and-investments","slug":"money-and-investments-en"},"averageRating":4.3,"totalRatings":68,"categories":[{"id":"54788fef6439320008240000","url":"/en/content/categories/money-and-investments-en","sprite":"money-and-investments","slug":"money-and-investments-en","title":"Money & Investments","subtitle":"You work hard for your money, right? Let the experts show you how to make it work hard for you."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"6001691e6cee07000687daaf","kind":"book","slug":"the-2-hour-job-search-en","title":"The 2-Hour Job Search","subtitle":"Using Technology to Get the Right Job Faster","subtitleHtmlSafe":"Using Technology to Get the Right Job Faster","aboutTheBook":"

The 2-Hour Job Search (2012) empowers job seekers with a step-by-step, prescriptive approach that simplifies the matter of finding work. Author Steve Dalton leverages modern technological tools, like LinkedIn, Google, and Microsoft Excel, as well as alumni lists, to help you narrow your search and find internal advocates at your target employers.

","aboutTheAuthor":"

Steve Dalton works as a senior career consultant and associate director at Duke University's Fuqua School of Business. Previously, Steve was an associate marketing manager at the food company General Mills and a strategy consultant at global consulting firm A. T. Kearney.

","buyOnAmazonUrl":"/en/books/the-2-hour-job-search-en/purchase","author":"Steve Dalton","truncatedAuthor":"Steve Dalton","sourceAuthor":"Steve Dalton","url":"https://www.blinkist.com/en/books/the-2-hour-job-search-en","browseUrl":"/en/app/books/the-2-hour-job-search-en","previewUrl":"/en/books/the-2-hour-job-search-en","readUrl":"/en/nc/reader/the-2-hour-job-search-en","playUrl":"/en/nc/reader/the-2-hour-job-search-en?play=1","readingDuration":24,"minutesToRead":24,"publishedAt":"2021-01-22T00:00:00.000+00:00","isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6001691e6cee07000687daaf/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":true,"category":{"title":"Career & Success","sprite":"career-and-success","slug":"career-and-success-en"},"averageRating":4.4,"totalRatings":60,"categories":[{"id":"5b868435b238e1000726ccba","url":"/en/content/categories/career-and-success-en","sprite":"career-and-success","slug":"career-and-success-en","title":"Career & Success","subtitle":"With these titles, climbing the job ladder will be as easy as 1-2-3."}]},{"id":"5f0831216cee070006c85c54","kind":"book","slug":"working-in-the-gig-economy-en","title":"Working in the Gig Economy","subtitle":"How to Thrive and Succeed When You Choose to Work for Yourself","subtitleHtmlSafe":"How to Thrive and Succeed When You Choose to Work for Yourself","aboutTheBook":"

Working in the Gig Economy (2018) is a practical guide to the competitive world of self-employment. How do you learn to enjoy the freedom of self-employment, and how do you make sure you don’t fall into the traps of burnout and disappointed clients? Thomas Oppong lays out the most effective ways to succeed in the gig economy.

","aboutTheAuthor":"

Thomas Oppong is a writer who specializes in entrepreneurship, strategy, business development, and marketing. His work has been published by the likes of CNBC, Inc. Magazine, and The Business Insider, and he curates a weekly newsletter for over 45,000 subscribers. Oppong is also the founder of Allstartups.com, a website that provides resources for start-ups and entrepreneurs.

","buyOnAmazonUrl":"/en/books/working-in-the-gig-economy-en/purchase","author":"Thomas Oppong","truncatedAuthor":"Thomas Oppong","sourceAuthor":"Thomas Oppong","url":"https://www.blinkist.com/en/books/working-in-the-gig-economy-en","browseUrl":"/en/app/books/working-in-the-gig-economy-en","previewUrl":"/en/books/working-in-the-gig-economy-en","readUrl":"/en/nc/reader/working-in-the-gig-economy-en","playUrl":"/en/nc/reader/working-in-the-gig-economy-en?play=1","readingDuration":25,"minutesToRead":25,"publishedAt":"2020-07-13T00:00:00.000+00:00","isAudio":true,"readCount":"20.6k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0831216cee070006c85c54/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Career & Success","sprite":"career-and-success","slug":"career-and-success-en"},"averageRating":3.9,"totalRatings":37,"categories":[{"id":"5b868435b238e1000726ccba","url":"/en/content/categories/career-and-success-en","sprite":"career-and-success","slug":"career-and-success-en","title":"Career & Success","subtitle":"With these titles, climbing the job ladder will be as easy as 1-2-3."}]},{"id":"5ed13fb86cee070006a5a2c2","kind":"book","slug":"the-end-of-marketing-en","title":"The End of Marketing","subtitle":"Humanizing Your Brand in the Age of Social Media and AI","subtitleHtmlSafe":"Humanizing Your Brand in the Age of Social Media and AI","aboutTheBook":"

The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

","aboutTheAuthor":"

Carlos Gil is a digital storyteller with many years of experience developing social media strategies for leading brands such as LinkedIn, Winn-Dixie, Save-A-lot and BMC Software. He is CEO and founder of the LA-based Gil Media Co. The End of Marketing is his first book.

","buyOnAmazonUrl":"/en/books/the-end-of-marketing-en/purchase","author":"Carlos Gil","truncatedAuthor":"Carlos Gil","sourceAuthor":"Carlos Gil","url":"https://www.blinkist.com/en/books/the-end-of-marketing-en","browseUrl":"/en/app/books/the-end-of-marketing-en","previewUrl":"/en/books/the-end-of-marketing-en","readUrl":"/en/nc/reader/the-end-of-marketing-en","playUrl":"/en/nc/reader/the-end-of-marketing-en?play=1","readingDuration":21,"minutesToRead":21,"publishedAt":"2020-06-02T00:00:00.000+00:00","isAudio":true,"readCount":"6.8k","image":{"default":{"src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.2,"totalRatings":203,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5e186c4a6cee0700089b4ba9","kind":"book","slug":"free-prize-inside-en","title":"Free Prize Inside","subtitle":"The Next Big Marketing Idea","subtitleHtmlSafe":"The Next Big Marketing Idea","aboutTheBook":"

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

","aboutTheAuthor":"

Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

","buyOnAmazonUrl":"/en/books/free-prize-inside-en/purchase","author":"Seth Godin","truncatedAuthor":"Seth Godin","sourceAuthor":"Seth Godin","url":"https://www.blinkist.com/en/books/free-prize-inside-en","browseUrl":"/en/app/books/free-prize-inside-en","previewUrl":"/en/books/free-prize-inside-en","readUrl":"/en/nc/reader/free-prize-inside-en","playUrl":"/en/nc/reader/free-prize-inside-en?play=1","readingDuration":29,"minutesToRead":29,"publishedAt":"2020-01-14T00:00:00.000+00:00","isAudio":true,"readCount":"9k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":10,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.6,"totalRatings":89,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5c7a614a6cee07000727d2ea","kind":"book","slug":"fanatical-prospecting-en","title":"Fanatical Prospecting","subtitle":"The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling","subtitleHtmlSafe":"The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling","aboutTheBook":"

Fanatical Prospecting (2015) is full of home truths and tips and tricks designed to help salespeople up their game – it’s the ultimate no-nonsense guide to salesmanship. The message is simple: If you want to make it as a sales superstar, you have to keep your pipeline full of leads. After all, no one’s going to hit a home run if they haven’t even made it up to the plate. Achieving this approach is exactly what these blinks will teach you how to do.

","aboutTheAuthor":"

Jeb Blount is a sales-acceleration consultant with decades of experience on the frontlines of sales. In addition to being a best-selling author, he is a business coach and sought-after motivational speaker. He has been recognized as one of the Top 50 Most Influential Leaders in Sales and Marketing by Top Sales Magazine and one of the World’s Top 30 Social Selling Influencers by Forbes.

","buyOnAmazonUrl":"/en/books/fanatical-prospecting-en/purchase","author":"Jeb Blount","truncatedAuthor":"Jeb Blount","sourceAuthor":"Jeb Blount","url":"https://www.blinkist.com/en/books/fanatical-prospecting-en","browseUrl":"/en/app/books/fanatical-prospecting-en","previewUrl":"/en/books/fanatical-prospecting-en","readUrl":"/en/nc/reader/fanatical-prospecting-en","playUrl":"/en/nc/reader/fanatical-prospecting-en?play=1","readingDuration":28,"minutesToRead":28,"publishedAt":"2019-03-05T00:00:00.000+00:00","isAudio":true,"readCount":"6.4k","image":{"default":{"src":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c7a614a6cee07000727d2ea/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":10,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.4,"totalRatings":154,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5bb93b71862c430007bf0a59","kind":"book","slug":"friend-of-a-friend-en","title":"Friend of a Friend","subtitle":"Understanding the Hidden Networks That Can Transform Your Life and Your Career","subtitleHtmlSafe":"Understanding the Hidden Networks That Can Transform Your Life and Your Career","aboutTheBook":"

Friend of a Friend (2018) shows how networks around us can be put to use and taken advantage of. Networking is, of course, a crucial skill for professional success – but networks themselves go even deeper and aren’t just about making new contacts. Innovation, career development and business success all have their part to play, too.

","aboutTheAuthor":"

David Burkus is a popular speaker and author, as well as an associate professor of business studies. He writes regularly for the Harvard Business Review and has given several TED talks on business and management, which have been viewed by millions of people.

","buyOnAmazonUrl":"/en/books/friend-of-a-friend-en/purchase","author":"David Burkus","truncatedAuthor":"David Burkus","sourceAuthor":"David Burkus","url":"https://www.blinkist.com/en/books/friend-of-a-friend-en","browseUrl":"/en/app/books/friend-of-a-friend-en","previewUrl":"/en/books/friend-of-a-friend-en","readUrl":"/en/nc/reader/friend-of-a-friend-en","playUrl":"/en/nc/reader/friend-of-a-friend-en?play=1","readingDuration":20,"minutesToRead":20,"publishedAt":"2018-10-08T00:00:00.000+00:00","isAudio":true,"readCount":"4.4k","image":{"default":{"src":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bb93b71862c430007bf0a59/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Communication Skills","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en"},"averageRating":4.3,"totalRatings":45,"categories":[{"id":"54788f416439320008020000","url":"/en/content/categories/communication-and-social-skills-en","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en","title":"Communication Skills","subtitle":"Things you never knew about public speaking, body language, and social IQ—start here to become a better you."},{"id":"54788f8164393200080b0000","url":"/en/content/categories/corporate-culture-en","sprite":"corporate-culture","slug":"corporate-culture-en","title":"Corporate Culture","subtitle":"From getting started with Holacracy to managing change like a champ, learn how to wrangle the complex organization animal."},{"id":"5b868435b238e1000726ccba","url":"/en/content/categories/career-and-success-en","sprite":"career-and-success","slug":"career-and-success-en","title":"Career & Success","subtitle":"With these titles, climbing the job ladder will be as easy as 1-2-3."}]},{"id":"5b3ab75eb238e1000752dc4f","kind":"book","slug":"top-of-mind-en","title":"Top of Mind","subtitle":"Use Content to Unleash Your Influence and Engage Those Who Matter to You","subtitleHtmlSafe":"Use Content to Unleash Your Influence and Engage Those Who Matter to You","aboutTheBook":"

Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

","aboutTheAuthor":"

John Hall is a cofounder of the firm Influence & Co, which helps clients create powerful and engaging content, and his work has been praised by both Forbes and Inc. In 2016, he and his fellow cofounders received the EY Entrepreneur of the Year Award.

","buyOnAmazonUrl":"/en/books/top-of-mind-en/purchase","author":"John Hall","truncatedAuthor":"John Hall","sourceAuthor":"John Hall","url":"https://www.blinkist.com/en/books/top-of-mind-en","browseUrl":"/en/app/books/top-of-mind-en","previewUrl":"/en/books/top-of-mind-en","readUrl":"/en/nc/reader/top-of-mind-en","playUrl":"/en/nc/reader/top-of-mind-en?play=1","readingDuration":14,"minutesToRead":14,"publishedAt":"2018-07-05T00:00:00.000+00:00","isAudio":true,"readCount":"5.3k","image":{"default":{"src":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b3ab75eb238e1000752dc4f/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":5,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.2,"totalRatings":54,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5a5168afb238e100063370a4","kind":"book","slug":"the-referral-engine-en","title":"The Referral Engine","subtitle":"Teaching Your Business to Market Itself","subtitleHtmlSafe":"Teaching Your Business to Market Itself","aboutTheBook":"

The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

","aboutTheAuthor":"

John Jantsch is a marketing expert who shares his expertise as a consultant, speaker and author. His other books include Duct Tape Marketing and The Commitment Engine.

","buyOnAmazonUrl":"/en/books/the-referral-engine-en/purchase","author":" John Jantsch","truncatedAuthor":" John Jantsch","sourceAuthor":" John Jantsch","url":"https://www.blinkist.com/en/books/the-referral-engine-en","browseUrl":"/en/app/books/the-referral-engine-en","previewUrl":"/en/books/the-referral-engine-en","readUrl":"/en/nc/reader/the-referral-engine-en","playUrl":"/en/nc/reader/the-referral-engine-en?play=1","readingDuration":22,"minutesToRead":22,"publishedAt":"2018-01-10T00:00:00.000+00:00","isAudio":true,"readCount":"4.1k","image":{"default":{"src":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a5168afb238e100063370a4/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":9,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.3,"totalRatings":35,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5a379ee7b238e1000633a346","kind":"book","slug":"sales-management-simplified-en","title":"Sales Management. Simplified.","subtitle":"The Straight Truth About Getting Exceptional Results From Your Sales Team","subtitleHtmlSafe":"The Straight Truth About Getting Exceptional Results From Your Sales Team","aboutTheBook":"

Sales Management. Simplified. (2016) takes a critical look at today’s troubled sales departments and offers a comprehensive plan on how to inject energy and vitality into your sales team. It runs through the most common and chronic problems and provides practical advice that any manager can follow to avoid pitfalls and turn a sleepy sales department into a strong and unified team.

","aboutTheAuthor":"

Mike Weinberg, a sales-management and business-development specialist, is a popular speaker and coach. He is also the founder of the consultancy firm The New Sales Coach, as well as the author of the Amazon bestseller, New Sales. Simplified.

","buyOnAmazonUrl":"/en/books/sales-management-simplified-en/purchase","author":"Mike Weinberg","truncatedAuthor":"Mike Weinberg","sourceAuthor":"Mike Weinberg","url":"https://www.blinkist.com/en/books/sales-management-simplified-en","browseUrl":"/en/app/books/sales-management-simplified-en","previewUrl":"/en/books/sales-management-simplified-en","readUrl":"/en/nc/reader/sales-management-simplified-en","playUrl":"/en/nc/reader/sales-management-simplified-en?play=1","readingDuration":19,"minutesToRead":19,"publishedAt":"2017-12-22T00:00:00.000+00:00","isAudio":true,"readCount":"5.8k","image":{"default":{"src":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a379ee7b238e1000633a346/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.1,"totalRatings":93,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"54788e1066333100094b0000","url":"/en/content/categories/management-and-leadership-en","sprite":"management-and-leadership","slug":"management-and-leadership-en","title":"Management & Leadership","subtitle":"Every great leader has unique secrets to success, but what’s one they all agree on? Books! Read up, step up, and shine."}]},{"id":"5a37c15eb238e1000765baff","kind":"book","slug":"oversubscribed-en","title":"Oversubscribed","subtitle":"How to Get People Lining Up to Do Business with You","subtitleHtmlSafe":"How to Get People Lining Up to Do Business with You","aboutTheBook":"

Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

","aboutTheAuthor":"

Daniel Priestley is a an award-winning entrepreneur who’s been building and buying businesses around the world since he was 21 years old. He is also a sought-after speaker who provides expert business advice, as well as a best-selling author of numerous books, including Entrepreneur Revolution, which he cowrote with Glen McCready.

","buyOnAmazonUrl":"/en/books/oversubscribed-en/purchase","author":"Daniel Priestley","truncatedAuthor":"Daniel Priestley","sourceAuthor":"Daniel Priestley","url":"https://www.blinkist.com/en/books/oversubscribed-en","browseUrl":"/en/app/books/oversubscribed-en","previewUrl":"/en/books/oversubscribed-en","readUrl":"/en/nc/reader/oversubscribed-en","playUrl":"/en/nc/reader/oversubscribed-en?play=1","readingDuration":16,"minutesToRead":16,"publishedAt":"2017-12-22T00:00:00.000+00:00","isAudio":true,"readCount":"3.5k","image":{"default":{"src":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a37c15eb238e1000765baff/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Management & Leadership","sprite":"management-and-leadership","slug":"management-and-leadership-en"},"averageRating":4.2,"totalRatings":48,"categories":[{"id":"54788e1066333100094b0000","url":"/en/content/categories/management-and-leadership-en","sprite":"management-and-leadership","slug":"management-and-leadership-en","title":"Management & Leadership","subtitle":"Every great leader has unique secrets to success, but what’s one they all agree on? Books! Read up, step up, and shine."}]},{"id":"5919b19db238e1000736bc0d","kind":"book","slug":"success-secrets-of-the-online-marketing-superstars-en","title":"Success Secrets of the Online Marketing Superstars","subtitle":"Learn from today’s most successful online marketers","subtitleHtmlSafe":"Learn from today’s most successful online marketers","aboutTheBook":"

Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

","aboutTheAuthor":"

Mitch Meyerson is a consultant, public speaker, songwriter and the author of 11 books on business and personal development. He’s asked highly proficient practitioners to share their best tips in Success Secrets of the Online Marketing Superstars.

","buyOnAmazonUrl":"/en/books/success-secrets-of-the-online-marketing-superstars-en/purchase","author":"Mitch Meyerson","truncatedAuthor":"Mitch Meyerson","sourceAuthor":"Mitch Meyerson","url":"https://www.blinkist.com/en/books/success-secrets-of-the-online-marketing-superstars-en","browseUrl":"/en/app/books/success-secrets-of-the-online-marketing-superstars-en","previewUrl":"/en/books/success-secrets-of-the-online-marketing-superstars-en","readUrl":"/en/nc/reader/success-secrets-of-the-online-marketing-superstars-en","playUrl":"/en/nc/reader/success-secrets-of-the-online-marketing-superstars-en?play=1","readingDuration":11,"minutesToRead":11,"publishedAt":"2017-05-19T00:00:00.000+00:00","isAudio":true,"readCount":"5k","image":{"default":{"src":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5919b19db238e1000736bc0d/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":3.6,"totalRatings":45,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"588d234c1a56850004e76ddf","kind":"book","slug":"ultimate-guide-to-local-business-marketing-en","title":"Ultimate Guide to Local Business Marketing","subtitle":"How to master local online marketing","subtitleHtmlSafe":"How to master local online marketing","aboutTheBook":"

Ultimate Guide to Local Business Marketing (2016) shows you how to update your local business’s advertising strategy for the information age. These blinks describe how you can harness the power of smart keywords, search engines and a savvy, well-built website to win more customers.

","aboutTheAuthor":"

Perry Marshall is an American author and online marketing expert who wrote the bestselling book on web advertising, Ultimate Guide to Google AdWords.

Talor Zamir is an online marketing, entrepreneurship and personal development speaker and consultant, known for his pay-per-click strategies and local business knowledge.

","buyOnAmazonUrl":"/en/books/ultimate-guide-to-local-business-marketing-en/purchase","author":" Perry Marshall and Talor Zamir","truncatedAuthor":" Perry Marshall and Talor...","sourceAuthor":" Perry Marshall and Talor Zamir","url":"https://www.blinkist.com/en/books/ultimate-guide-to-local-business-marketing-en","browseUrl":"/en/app/books/ultimate-guide-to-local-business-marketing-en","previewUrl":"/en/books/ultimate-guide-to-local-business-marketing-en","readUrl":"/en/nc/reader/ultimate-guide-to-local-business-marketing-en","playUrl":"/en/nc/reader/ultimate-guide-to-local-business-marketing-en?play=1","readingDuration":13,"minutesToRead":13,"publishedAt":"2017-02-01T00:00:00.000+00:00","isAudio":true,"readCount":"2.7k","image":{"default":{"src":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/588d234c1a56850004e76ddf/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.0,"totalRatings":19,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]}]

Log in to Blinkist

Sign up for Blinkist

Learn more, live more