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by Robin Sharma
The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales
Connect by Josh Turner is a guide for professionals who wish to use LinkedIn to its full potential in order to develop valuable business relationships, create new opportunities, and grow their brand. It provides actionable advice for building an effective presence and network on the platform.
Remember the last time someone tried to sell you a vacuum cleaner or a holiday over the phone? Did you get out your credit card? Probably not. Nevertheless, cold calling is still a commonly used sales tactic. Let’s look at exactly why you didn’t buy that vacuum cleaner.
According to evolutionary psychology, not trusting strangers is instinctive.
While studying tribal warfare, behavioral scientist Dr. Samuel Bowles found that people were more cooperative with those from their own tribe, and antagonistic toward strangers.
Of course, the cold caller is a stranger to you, thus you instinctively keep your guard up. They can sing the praises of that vacuum cleaner all they want but chances are, you won’t trust them.
We are far more attracted to familiar things. The more familiar something or someone looks, the more attractive and trustworthy we deem them to be. This is also known as priming.
Priming is a mechanism that also works with images and statements. So, if you see a message more than once, you’re automatically more likely to believe it. This is why commercials are more effective than cold calling. If you see a commercial for that vacuum cleaner a couple of times, it will be more desirable to you.
Not only is it ineffective, cold calling actually drives potential customers away. Why? Because it’s annoying! It’s based on a strategy called interruption marketing, which disrupts your current activity and attempts to draw your attention toward the product. Examples of this include intrusive Google ads, billboards, Facebook posts and TV commercials. It’s not unlike someone stalking you with a megaphone and shouting product slogans every two minutes. You’d naturally hate that, and cold calling is no different.
Now, let’s say you’re a salesperson: you know cold calling is a dead end, so how can you deal with your client? Easy: make them believe you’re part of their tribe. Read on to find out how.
Connect (2015) lays out the most effective ways to use LinkedIn’s potential to kick-start your marketing success. With the help of case studies, you’ll learn how to use LinkedIn as a valuable sales tool, host great webinars and turn your enthusiastic audience into new clients.
Connect by Josh Turner (2017) is a book that explores the power of networking and building relationships to achieve professional success. Here's why this book is worth reading:
Instead of working against human nature, learn to work with it.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
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Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Connect?
The main message of Connect is that building real relationships is key to personal and professional success.
How long does it take to read Connect?
The reading time for Connect varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.
Is Connect a good book? Is it worth reading?
Connect is worth reading as it offers practical insights and strategies for making meaningful connections.
Who is the author of Connect?
The author of Connect is Josh Turner.