Connect Book Summary - Connect Book explained in key points
Listen to the Intro
00:00

Connect summary

Josh Turner

The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales

3.4 (48 ratings)
18 mins

Brief summary

Connect by Josh Turner is a guide for professionals who wish to use LinkedIn to its full potential in order to develop valuable business relationships, create new opportunities, and grow their brand. It provides actionable advice for building an effective presence and network on the platform.

Topics
Table of Contents

    Connect
    Summary of 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    Cold callers are unfamiliar and annoying, which is why we don’t buy from them.

    Remember the last time someone tried to sell you a vacuum cleaner or a holiday over the phone? Did you get out your credit card? Probably not. Nevertheless, cold calling is still a commonly used sales tactic. Let’s look at exactly why you didn’t buy that vacuum cleaner.

    According to evolutionary psychology, not trusting strangers is instinctive.

    While studying tribal warfare, behavioral scientist Dr. Samuel Bowles found that people were more cooperative with those from their own tribe, and antagonistic toward strangers.

    Of course, the cold caller is a stranger to you, thus you instinctively keep your guard up. They can sing the praises of that vacuum cleaner all they want but chances are, you won’t trust them.

    We are far more attracted to familiar things. The more familiar something or someone looks, the more attractive and trustworthy we deem them to be. This is also known as priming.

    Priming is a mechanism that also works with images and statements. So, if you see a message more than once, you’re automatically more likely to believe it. This is why commercials are more effective than cold calling. If you see a commercial for that vacuum cleaner a couple of times, it will be more desirable to you.

    Not only is it ineffective, cold calling actually drives potential customers away. Why? Because it’s annoying! It’s based on a strategy called interruption marketing, which disrupts your current activity and attempts to draw your attention toward the product. Examples of this include intrusive Google ads, billboards, Facebook posts and TV commercials. It’s not unlike someone stalking you with a megaphone and shouting product slogans every two minutes. You’d naturally hate that, and cold calling is no different.

    Now, let’s say you’re a salesperson: you know cold calling is a dead end, so how can you deal with your client? Easy: make them believe you’re part of their tribe. Read on to find out how.

    Want to see all full key ideas from Connect?

    Key ideas in Connect

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Connect about?

    Connect (2015) lays out the most effective ways to use LinkedIn’s potential to kick-start your marketing success. With the help of case studies, you’ll learn how to use LinkedIn as a valuable sales tool, host great webinars and turn your enthusiastic audience into new clients.

    Connect Review

    Connect by Josh Turner (2017) is a book that explores the power of networking and building relationships to achieve professional success. Here's why this book is worth reading:

    • The book provides practical strategies to connect with influential people, expand your network, and open doors to new opportunities.
    • Through real-life examples and success stories, the book illustrates the importance of building genuine relationships for long-term business growth.
    • Insightful tips on using social media platforms and digital tools effectively help readers navigate the modern landscape of networking and stay relevant.

    Best quote from Connect

    Instead of working against human nature, learn to work with it.

    —Josh Turner
    example alt text

    Who should read Connect?

    • Seasoned entrepreneurs who want to learn about social networks like LinkedIn
    • Anyone interested in sales and marketing
    • New business founders searching for ways to attract clients quickly

    About the Author

    Josh Turner is a leading LinkedIn expert and the founder of LinkedSelling, a B2B marketing firm. His company also runs LinkedUniversity.com, which provides online training for marketing through LinkedIn.

    Categories with Connect

    Book summaries like Connect

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Connect FAQs 

    What is the main message of Connect?

    The main message of Connect is that building real relationships is key to personal and professional success.

    How long does it take to read Connect?

    The reading time for Connect varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is Connect a good book? Is it worth reading?

    Connect is worth reading as it offers practical insights and strategies for making meaningful connections.

    Who is the author of Connect?

    The author of Connect is Josh Turner.

    What to read after Connect?

    If you're wondering what to read next after Connect, here are some recommendations we suggest:
    • The Startup Playbook by David S. Kidder
    • Super Human by Dave Asprey
    • The 2-Hour Job Search by Steve Dalton
    • Think and Grow Rich by Napoleon Hill
    • Supercommunicators by Charles Duhigg
    • The Revenue Growth Habit by Alex Goldfayn
    • Sell Like Crazy by Sabri Suby
    • CMO to CRO by Mike Geller
    • All-in On AI by Tom Davenport & Nitin Mittal
    • Start With Why by Simon Sinek