The Heart of the Deal Book Summary - The Heart of the Deal Book explained in key points
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The Heart of the Deal summary

Anthony Lolli

How to Invest and Negotiate like a Real-Estate Mogul

3.7 (52 ratings)
14 mins

Brief summary

The Heart of the Deal by Anthony Lolli is a memoir and business book that reveals the author's rise from poverty to real estate mogul. It provides insights into the real estate industry, entrepreneurship and achieving success despite challenges.

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    The Heart of the Deal
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    Set relevant targets to help you achieve success.

    If you were to start a business, what would it do? Would you run a café? Or create your own clothing line? Or sell luxury homes as a real estate agent?

    No matter what it is, ensure the success of your new business venture by adopting the right habits from the start.

    Begin by getting into the routine of setting goals.

    As a real estate investor with a broad portfolio encompassing New York City and beyond, Anthony Lolli knows a thing or two about success.

    To achieve similar results in your career, there are three main types of goals you should always set yourself: Short, medium and long-term. If, for example, you want to increase your chances of becoming a successful investor in real estate, your short-term goal should be to obtain your sales license. For your medium-term goal, aim to buy your first investment property, while your long-term goal should be to earn $1 million. All these goals are related to one another – if you can reach the first one, it’ll set you up to reach the second, and then the third.

    Having goals like these will help you to make decisions wisely. When faced with a difficult decision, you can always ask yourself: Will this bring me closer to my goals? This simple question will make it easier to respond to your toughest career dilemmas.

    As a six-year-old boy, Lolli’s earliest long-term goal was to buy his mother a mansion. Thus, in early adulthood, when Lolli was deciding whether or not to continue with a job, he asked himself if that decision would bring him closer to purchasing the mansion. For example, he quit his job installing home security systems because he realized he couldn’t possibly get rich doing so.

    Though Lolli’s goals are related to real estate, his method is something you can adapt to almost any situation to help set yourself up for success.

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    What is The Heart of the Deal about?

    The Heart of the Deal (2017) offers ambitious real estate agents guidance on how to make it in the industry. It’s packed with examples from the author’s own experiences so that you too can learn how to win over clients and achieve similar levels of success.

    We’re thrilled to announce that the author has worked together with Blinkist to create this book-in-blinks for you.

    The Heart of the Deal Review

    The Heart of the Deal (2021) is a captivating memoir that unveils the journey of Anthony Lolli, the successful real estate mogul, from humble beginnings to remarkable achievements. Here's why this book is definitely worth reading:

    • Through raw honesty and vulnerability, Lolli shares his triumphs and failures, providing readers with valuable insights into the world of real estate and entrepreneurship.
    • The book offers practical strategies and tips, empowering readers to navigate the complexities of the business world and pursue their own ambitions.
    • With its engaging storytelling, filled with twists and turns, the book keeps readers hooked, ensuring the journey through its pages is anything but boring.

    Best quote from The Heart of the Deal

    A boss has people who work under him, but a leader has a team.

    —Anthony Lolli
    example alt text

    Who should read The Heart of the Deal?

    • Agents in the real estate industry
    • Entrepreneurs who want to build their client base
    • People interested in improving their sales tactics

    About the Author

    Anthony Lolli is the founder and CEO of the Rapid Realty franchise – the fastest-growing real estate enterprise in New York. He also founded the Express Real Estate school, which has helped thousands of students gain their real estate licenses.

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    The Heart of the Deal FAQs 

    What is the main message of The Heart of the Deal?

    The main message of The Heart of the Deal is the importance of perseverance, seizing opportunities, and building strong relationships in business.

    How long does it take to read The Heart of the Deal?

    The reading time for The Heart of the Deal varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is The Heart of the Deal a good book? Is it worth reading?

    The Heart of the Deal is a worthwhile read for anyone interested in real estate and entrepreneurship. It offers practical insights and inspiring stories.

    Who is the author of The Heart of the Deal?

    The author of The Heart of the Deal is Anthony Lolli.

    What to read after The Heart of the Deal?

    If you're wondering what to read next after The Heart of the Deal, here are some recommendations we suggest:
    • Zillow Talk by Spencer Rascoff and Stan Humphries
    • Buying Your First Home by Ilona Bray
    • Crushing It in Apartments and Commercial Real Estate by Brian Murray
    • The Insider's Edge to Real Estate Investing by James P. Nelson with Rachel Hartman
    • Rich Dad's Who Took My Money? by Robert T. Kiyosaki
    • Think and Grow Rich by Napoleon Hill
    • Clients First by Joseph Callaway and JoAnn Callaway
    • All It Takes Is a Goal by Jon Acuff
    • The Intelligent Investor by Benjamin Graham and comments by Jason Zweig
    • Outlive by Peter Attia