The Heart of the Deal Book Summary - The Heart of the Deal Book explained in key points

The Heart of the Deal summary

Anthony Lolli

How to Invest and Negotiate like a Real-Estate Mogul

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3.7 (37 ratings)
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What is The Heart of the Deal about?

The Heart of the Deal (2017) offers ambitious real estate agents guidance on how to make it in the industry. It’s packed with examples from the author’s own experiences so that you too can learn how to win over clients and achieve similar levels of success.

We’re thrilled to announce that the author has worked together with Blinkist to create this book-in-blinks for you.

About the Author

Anthony Lolli is the founder and CEO of the Rapid Realty franchise – the fastest-growing real estate enterprise in New York. He also founded the Express Real Estate school, which has helped thousands of students gain their real estate licenses.

Table of Contents
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    Set relevant targets to help you achieve success.

    If you were to start a business, what would it do? Would you run a café? Or create your own clothing line? Or sell luxury homes as a real estate agent?

    No matter what it is, ensure the success of your new business venture by adopting the right habits from the start.

    Begin by getting into the routine of setting goals.

    As a real estate investor with a broad portfolio encompassing New York City and beyond, Anthony Lolli knows a thing or two about success.

    To achieve similar results in your career, there are three main types of goals you should always set yourself: Short, medium and long-term. If, for example, you want to increase your chances of becoming a successful investor in real estate, your short-term goal should be to obtain your sales license. For your medium-term goal, aim to buy your first investment property, while your long-term goal should be to earn $1 million. All these goals are related to one another – if you can reach the first one, it’ll set you up to reach the second, and then the third.

    Having goals like these will help you to make decisions wisely. When faced with a difficult decision, you can always ask yourself: Will this bring me closer to my goals? This simple question will make it easier to respond to your toughest career dilemmas.

    As a six-year-old boy, Lolli’s earliest long-term goal was to buy his mother a mansion. Thus, in early adulthood, when Lolli was deciding whether or not to continue with a job, he asked himself if that decision would bring him closer to purchasing the mansion. For example, he quit his job installing home security systems because he realized he couldn’t possibly get rich doing so.

    Though Lolli’s goals are related to real estate, his method is something you can adapt to almost any situation to help set yourself up for success.

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    Who should read The Heart of the Deal

    • Agents in the real estate industry
    • Entrepreneurs who want to build their client base
    • People interested in improving their sales tactics

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