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UnMarketing

Everything Has Changed and Nothing is Different

By Scott Stratten and Alison Stratten
16-minute read
Audio available
UnMarketing: Everything Has Changed and Nothing is Different by Scott Stratten and Alison Stratten

UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

  • Owners of service-based businesses
  • Marketers looking for new ways to appeal to customers
  • Students of marketing

Scott Stratten and his wife, Alison Stratten, are well-known guest speakers at corporate events all around the world. Scott previously worked as a professor at Sheridan College School of Business. In 2012, he was listed as number five on Forbes’s list of the world’s top 50 social-media power influencers. Together with Alison, who previously ran a maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).

© Scott Stratten and Alison Stratten: UnMarketing copyright 2009, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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