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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
'UnMarketing' by Scott and Alison Stratten is a marketing book that focuses on building relationships with customers, rather than traditional marketing techniques. It offers practical advice for creating genuine connections and engaging with audiences through social media and other channels.
UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.
UnMarketing (2010) by Scott Stratten and Alison Stratten offers a refreshing perspective on marketing and why traditional methods may not be effective in today's digital age. Here's why this book is worth reading:
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Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of UnMarketing?
The main message of UnMarketing is to focus on building relationships and providing value instead of traditional marketing tactics.
How long does it take to read UnMarketing?
The reading time for UnMarketing varies depending on the reader, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is UnMarketing a good book? Is it worth reading?
UnMarketing is worth reading as it offers a refreshing perspective on marketing that emphasizes authenticity and relationship-building.
Who is the author of UnMarketing?
Scott Stratten and Alison Stratten are the authors of UnMarketing.