UnMarketing Book Summary - UnMarketing Book explained in key points

UnMarketing summary

Scott Stratten Alison Stratten

Brief summary

'UnMarketing' by Scott and Alison Stratten is a marketing book that focuses on building relationships with customers, rather than traditional marketing techniques. It offers practical advice for creating genuine connections and engaging with audiences through social media and other channels.

Table of Contents
    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is UnMarketing about?

    UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

    UnMarketing Review

    UnMarketing (2010) by Scott Stratten and Alison Stratten offers a refreshing perspective on marketing and why traditional methods may not be effective in today's digital age. Here's why this book is worth reading:

    • It provides insightful strategies to build authentic relationships with customers, emphasizing the importance of trust and genuine connections.
    • Real-life examples and case studies illustrate the power of unmarketing, showcasing how companies have succeeded by focusing on building brand loyalty rather than traditional advertising.
    • The book challenges conventional marketing wisdom with humorous anecdotes and unconventional ideas, inviting readers to question and reimagine their approach to marketing.

    Who should read UnMarketing?

    • Owners of service-based businesses
    • Marketers looking for new ways to appeal to customers
    • Students of marketing

    About the Author

    Scott Stratten and his wife, Alison Stratten, are well-known guest speakers at corporate events all around the world. Scott previously worked as a professor at Sheridan College School of Business. In 2012, he was listed as number five on Forbes’s list of the world’s top 50 social-media power influencers. Together with Alison, who previously ran a maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).

    © Scott Stratten and Alison Stratten: UnMarketing copyright 2009, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

    Categories with UnMarketing

    Book summaries like UnMarketing

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Get started

    UnMarketing FAQs 

    What is the main message of UnMarketing?

    The main message of UnMarketing is to focus on building relationships and providing value instead of traditional marketing tactics.

    How long does it take to read UnMarketing?

    The reading time for UnMarketing varies depending on the reader, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is UnMarketing a good book? Is it worth reading?

    UnMarketing is worth reading as it offers a refreshing perspective on marketing that emphasizes authenticity and relationship-building.

    Who is the author of UnMarketing?

    Scott Stratten and Alison Stratten are the authors of UnMarketing.