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The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

By Chet Holmes
21-minute read
Audio available
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales.

  • Anyone involved in operating, marketing, selling or running a company or department
  • Executives, CEOs, entrepreneurs
  • Anyone who wants to market their product or idea better

Chet Holmes was a sales consultant and marketing guru who advised more than sixty Fortune 500 companies, owned fourteen businesses and educated millions of business owners and employees through his seminars and articles in his lifetime.

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The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

By Chet Holmes
  • Read in 21 minutes
  • Audio & text available
  • Contains 13 key ideas
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
Synopsis

The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales.

Key idea 1 of 13

Ensuring the highest standards for your staff through repeated training can help your business run effectively.

The lumberjack may not seem to bear any relation to sales, but consider the following example: a lumberjack’s job is to cut wood every day, so if he wants to cut more wood, he could add a few extra hours to each workday and thus boost his productivity.

Or: he could spend a few extra hours sharpening his saw one day, which would enable him to cut more wood every day after that without having to work the extra hours.

You, too, can follow the lumberjack’s example and increase your organization’s productivity by “sharpening” your team through training.

Training enables you to set and raise the standards of staff performance and be proactive. Most obviously, training shows your employees where you want their focus and what areas of performance they should improve upon.

Furthermore, training helps you proactively prepare for difficult situations before they arise.

Would you, for example, want to perform first aid for the first time ever if someone’s life depended on it? Of course not! You’d want to be confident in your first aid skills before you put them to use, and the only way to do that is by training.

In fact, the same is true for your business. If, for example, you want your team to effectively handle an important – but disruptive – client, then you must train them in managing this particular situation first.

For training to be effective, it has to be repetitive so that important concepts are constantly reinforced and reiterated.

For example, if your customer acquisition training is only a one-time, hour-long course, then you might only learn the basics. But, after a couple of weeks, you’ll probably have forgotten most of what you learned!

However, follow-up lessons that continue for a few weeks give you the capability to actually use and reuse the skills you learned, even months after.

Like the lumberjack, cutting wood becomes much easier when you keep your tools sharp. With regular training efforts, your staff will learn how to deal with tricky situations more effectively and proactively.

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