Open in the App Open in the App Open in the App

Influence: The Psychology of Persuasion

Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.

This is a Blinkist staff pick

“I love all the quirks and oddities of human behavior showcased in these blinks, they make for great conversation!”

– Ben H, Head of Editorial at Blinkist

Who should read these blinks?
  • Anyone working in marketing or sales
  • Anyone who sometimes finds it hard to say no to salespeople
  • Anyone interested in how our decision-making is constantly being manipulated
Who wrote the book?

Robert B. Cialdini, PhD, is a professor of both psychology and marketing. Influence: The Psychology of Persuasion is based on 35 years of evidence-based research into the phenomena of influence and persuasion. Dr. Cialdini also runs a consultancy based on teaching and implementing the ethical business applications of his research.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2000+ best-selling nonfiction books.