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Influence

The Psychology of Persuasion

By Robert B. Cialdini
18-minute read
Audio available
Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.

This is a Blinkist staff pick

“I love all the quirks and oddities of human behavior showcased in these blinks, they make for great conversation!”

– Ben H, Head of Editorial at Blinkist

  • Anyone working in marketing or sales
  • Anyone who sometimes finds it hard to say no to salespeople
  • Anyone interested in how our decision-making is constantly being manipulated

Robert B. Cialdini, PhD, is a professor of both psychology and marketing. Influence: The Psychology of Persuasion is based on 35 years of evidence-based research into the phenomena of influence and persuasion. Dr. Cialdini also runs a consultancy based on teaching and implementing the ethical business applications of his research.


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