The Small BIG Book Summary - The Small BIG Book explained in key points
Listen to the Intro

The Small BIG summary

Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini

Small Changes that Spark Big Influence

4.2 (66 ratings)
16 mins
Table of Contents

    The Small BIG
    Summary of 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    A few small changes in persuasion can have a big impact in getting people to commit.

    Did you know that some simple, small changes can significantly alter how persuasive a message is?

    More than a crafty tactic, persuasion is important, and lack of it can have costly consequences. For example, as a society, we lose a lot of money when we don’t fulfill our commitments. So persuading others to fulfill their commitments can be very beneficial.

    One industry which suffers as a result of lack of commitment is health-care. A popular phrase in healthcare is DNA, standing for “Did Not Attend.” This is when we schedule an appointment but don’t show up. In the UK alone, the problem of DNA has accounted for a £800 million loss.

    Governments and organizations are responsible for collecting funds in a prompt manner. Yet, due to late or absent payments, governments, organizations and customers alike are all charged fees.

    Fortunately, even slight changes in the approach can have a surprisingly large effect.

    You might think that if we were to offer people detailed information and a rational explanation on the subject, it would change their behavior. Take turning off the lights in an office, for example: a common approach is to give your co-workers reasons why it’s important to switch them off, such as cost efficiency and environmental friendliness.

    But persuasion science studies tell us that these rational methods are likely to fail.

    There is a better way to get workers to switch off their lights. It’s a small change that has a big effect: put a garbage bin under the light switch. This way, workers will be predisposed to flip the light switch as they throw out their waste when they leave the office.

    This is just one of the small bigs that can effect people’s behavior.

    As the rest of the blinks will show, these small bigs can also solve the aforementioned DNA problem and much more.

    Want to see all full key ideas from The Small BIG?

    Key ideas in The Small BIG

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is The Small BIG about?

    The Small BIG offers 52 examples on how minor changes in your behavior can make you more confident and successful when it comes to negotiating with and persuading others. Those who read this book will be able to draw value from the examples and make significant improvements to their persuasion style.

    Best quote from The Small BIG

    … Strategies that simply attempt to inform people into making a change carry a high likelihood of failure.

    —Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini
    example alt text

    Who should read The Small BIG?

    • Anyone who manages individuals or teams
    • Anyone with children
    • Anyone who wants to improve his or her persuasiveness

    About the Author

    Dr. Noah Goldstein is Associate Professor of Management and Organization at UCLA Anderson School of Management and also holds joint appointments in the Psychology Department and the David Geffen School of Medicine. He has won awards in both teaching and research and was on the Scientific Advisory Board of two Fortune Global 500 companies.

    Dr. Robert Cialdini is the most cited living psychologist in the field of influence and persuasion. His career has centred on researching the science of influence. He is the best-selling author of Yes: 50 Scientifically Proven Ways to be Persuasive.

    Categories with The Small BIG

    Books like The Small BIG

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    27 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial