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The Membership Economy

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

By Robbie Kellman Baxter
15-minute read
Audio available
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

  • Business-owners of all stripes
  • Leaders and managers who want to attract more members to their company
  • Entrepreneurs interested in successfully building a membership-oriented business

Robbie Kellman Baxter is a leading consultant and speaker. His past clients include Netflix, Yahoo and eBay.

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