Marketing Strategy Book Summary - Marketing Strategy Book explained in key points
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Marketing Strategy summary

Jenna Tiffany

Overcome Common Pitfalls and Create Effective Marketing

4.1 (121 ratings)
21 mins
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    Marketing Strategy
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    Understanding strategy

    Think of a successful marketing campaign as an exciting journey. Your well-planned strategy is your compass, guiding your way. And your tactics are the dependable vehicles helping you reach your destination.

    Both components are necessary. Imagine launching a promotional campaign, such as a holiday discount, without a robust strategy in place. In today’s increasingly saturated market, such an effort would just get lost in the crowd.

    Our world has gone digital, and mobile technology has dramatically reshaped public expectations. Consumers’ patience has dwindled. Now, people expect instant gratification and highly personalized experiences. Furthermore, customers’ budgets have been cinched tighter in the aftermath of the COVID-19 pandemic. So it’s even more crucial that your marketing campaigns be sharply focused and timely, have an impact, and consistently convey your brand’s message.

    Well-recognized brands haven’t achieved their status by accident –⁠ they're backed by exceptional marketing strategies. Just look at Apple and Google. Their names are practically interchangeable with technology and innovation. Compare that to a brand like Nokia, once a market leader but now relegated to the sidelines. 

    Brand success or failure often comes down to strategy. The author’s STRATEGY framework encapsulates this concept in a digestible, sequential approach. It stands for Scenario, Targets, Reach, Awareness, Tactics, Execution, Generate, and Yield, representing the key elements that constitute a marketing strategy. This simple yet effective framework provides a step-by-step guide to crafting a compelling marketing strategy.

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    What is Marketing Strategy about?

    Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

    Who should read Marketing Strategy?

    • Marketing professionals and students
    • Entrepreneurs and owners of small businesses or nonprofits
    • Career switchers considering marketing

    About the Author

    Jenna Tiffany is an acclaimed marketer and the founder and strategy director at Let’sTalk Strategy. With a decade of experience in both B2B and B2C sectors, she provides strategic digital marketing consultancy, while also contributing to the marketing field as a keynote speaker, marketing tutor, and member of the prestigious DMA UK Email Marketing Council.

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