Duct Tape Marketing Revised and Updated Book Summary - Duct Tape Marketing Revised and Updated Book explained in key points
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Duct Tape Marketing Revised and Updated summary

John Jantsch

The World’s Most Practical Small Business Marketing Guide

4.1 (36 ratings)
17 mins

Brief summary

Duct Tape Marketing Revised and Updated by John Jantsch is a comprehensive guide for small business owners to create a successful marketing strategy. It offers simple and practical steps to attract and retain customers, grow sales, and build a profitable business.

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    Duct Tape Marketing Revised and Updated
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    Key idea 1 of 8

    A clear objective, a unique mission and a concrete goal make up a solid marketing strategy.

    Lots of people are full of ideas for colorful print ads or flyers, and think that’s what it takes to know how to market their business best.

    But before you dive into the details, take a step back. The first thing you need is a general marketing strategy. A marketing strategy outlines how you want to reach your ultimate goal.

    First, you need to define your objectives, missions and goals.

    An objective could be to become market leader; a mission might be serving your customers honorably; and a goal could be to double your number of customers within a certain period.

    After you define these terms, you can think about how you want to reach them. This is your marketing strategy.

    There are three steps to take when developing a strong marketing strategy.

    The first step is to figure out who you want to serve. Find your niche and define your ideal customers. This will make it much easier to appeal to them with your specialized services.

    Next, think about how you want to attract those customers. How can you stand out against your competitors? You might focus on offering a unique service, or higher-quality products. If you don't, your potential customers will just compare prices; and if you aren't the cheapest, you won't be the first choice.

    When you've got the first two steps figured out, you can move to the third step, which is combining them. How will you bring your service to the right people?

    Start by analyzing your business environment, like your competitors, and your customers' habits and needs.

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    What is Duct Tape Marketing Revised and Updated about?

    Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too.

    Duct Tape Marketing Revised and Updated Review

    Duct Tape Marketing Revised and Updated (2018) is a must-read for anyone looking to supercharge their marketing efforts. Here's why this book is worth reading:

    • Packed with practical strategies and tips, it provides a roadmap for small businesses to navigate the complex world of marketing and achieve success.
    • With its holistic approach to marketing, the book emphasizes the importance of integration and consistency across all channels, helping readers create a strong and cohesive brand presence.
    • The author's experience and expertise shine through in every chapter, making the book informative and insightful without being boring or overly technical.

    Best quote from Duct Tape Marketing Revised and Updated

    Find something that separates you from your competition; become it and speak it to everyone you meet.

    —John Jantsch
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    Who should read Duct Tape Marketing Revised and Updated?

    • Entrepreneurs and small business owners
    • Anyone interested in effective marketing strategies
    • Managers looking to improve consumer outreach

    About the Author

    John Jantsch is a marketing consultant who specializes in small businesses. He's written several successful books, including The Referral Engine and The Commitment Engine.

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    Duct Tape Marketing Revised and Updated FAQs 

    What is the main message of Duct Tape Marketing Revised and Updated?

    The main message of Duct Tape Marketing Revised and Updated is that successful marketing relies on a systematic and practical approach.

    How long does it take to read Duct Tape Marketing Revised and Updated?

    The reading time for Duct Tape Marketing Revised and Updated varies, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is Duct Tape Marketing Revised and Updated a good book? Is it worth reading?

    Duct Tape Marketing Revised and Updated is worth reading because it offers valuable insights and practical strategies for effective marketing.

    Who is the author of Duct Tape Marketing Revised and Updated?

    The author of Duct Tape Marketing Revised and Updated is John Jantsch.

    What to read after Duct Tape Marketing Revised and Updated?

    If you're wondering what to read next after Duct Tape Marketing Revised and Updated, here are some recommendations we suggest:
    • The Referral Engine by John Jantsch
    • Made to Stick by Chip Heath and Dan Heath
    • Neuromarketing by Patrick Renvoisé & Christophe Morin
    • Moving to Outcomes by Robert Glazer & Matthew Wool
    • The End of Marketing by Carlos Gil
    • The Power of Habit by Charles Duhigg
    • The Art of Clear Thinking by Hasard Lee
    • Building a StoryBrand by Donald Miller
    • Do the New You by Steven Furtick
    • Supercommunicators by Charles Duhigg