Duct Tape Marketing Revised and Updated Book Summary - Duct Tape Marketing Revised and Updated Book explained in key points
Listen to the Intro

Duct Tape Marketing Revised and Updated summary

John Jantsch

The World’s Most Practical Small Business Marketing Guide

4.1 (29 ratings)
17 mins

Brief summary

Duct Tape Marketing Revised and Updated by John Jantsch is a comprehensive guide for small business owners to create a successful marketing strategy. It offers simple and practical steps to attract and retain customers, grow sales, and build a profitable business.

Table of Contents

    Duct Tape Marketing Revised and Updated
    Summary of 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    A clear objective, a unique mission and a concrete goal make up a solid marketing strategy.

    Lots of people are full of ideas for colorful print ads or flyers, and think that’s what it takes to know how to market their business best.

    But before you dive into the details, take a step back. The first thing you need is a general marketing strategy. A marketing strategy outlines how you want to reach your ultimate goal.

    First, you need to define your objectives, missions and goals.

    An objective could be to become market leader; a mission might be serving your customers honorably; and a goal could be to double your number of customers within a certain period.

    After you define these terms, you can think about how you want to reach them. This is your marketing strategy.

    There are three steps to take when developing a strong marketing strategy.

    The first step is to figure out who you want to serve. Find your niche and define your ideal customers. This will make it much easier to appeal to them with your specialized services.

    Next, think about how you want to attract those customers. How can you stand out against your competitors? You might focus on offering a unique service, or higher-quality products. If you don't, your potential customers will just compare prices; and if you aren't the cheapest, you won't be the first choice.

    When you've got the first two steps figured out, you can move to the third step, which is combining them. How will you bring your service to the right people?

    Start by analyzing your business environment, like your competitors, and your customers' habits and needs.

    Want to see all full key ideas from Duct Tape Marketing Revised and Updated?

    Key ideas in Duct Tape Marketing Revised and Updated

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Duct Tape Marketing Revised and Updated about?

    Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too.

    Best quote from Duct Tape Marketing Revised and Updated

    Find something that separates you from your competition; become it and speak it to everyone you meet.

    —John Jantsch
    example alt text

    Who should read Duct Tape Marketing Revised and Updated?

    • Entrepreneurs and small business owners
    • Anyone interested in effective marketing strategies
    • Managers looking to improve consumer outreach

    About the Author

    John Jantsch is a marketing consultant who specializes in small businesses. He's written several successful books, including The Referral Engine and The Commitment Engine.

    Categories with Duct Tape Marketing Revised and Updated

    Book summaries like Duct Tape Marketing Revised and Updated

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    29 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial