Open in the App Open in the App Open in the App

Get key ideas from this and 2,500+ other books in just a few minutes

Get the key ideas from

Small Data

The Tiny Clues That Uncover Huge Trends

By Martin Lindstrom
10-minute read
Audio available
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

Small Data (2016) is a guide to utilizing minor details about people’s lives to connect with them and sell them on your brand image. These blinks incorporate observations of cultures all over the world to point to the emotions and desires that help brands become household names.

  • Marketing professionals and students of human behavior.
  • Anyone working to establish a brand.

Martin Lindstrom is a world-renowned marketing and brand-building expert, and he has been an advisor to the likes of Walt Disney, Pepsi and Red Bull. A study of 30,000 marketers named him the number one brand-building expert of 2015, while Thinkers 50 named him the world’s 18th-best business thinker.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2,500+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2,500+ best-selling nonfiction books.
Created with Sketch.