Podcasting Marketing Strategy Book Summary - Podcasting Marketing Strategy Book explained in key points

Listen to the Intro

00:00

Podcasting Marketing Strategy summary

Name: Podcasting Marketing Strategy
Rating: 4.1 (144 reviews)
Author: Daniel Rowles and Ciaran Rogers

Daniel Rowles Ciaran Rogers

A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast

4.1 (144 ratings)

21 mins

Brief summary

"Podcasting Marketing Strategy" by Daniel Rowles and Ciaran Rogers is a comprehensive guide for businesses and individuals looking to launch or improve their podcast. It covers everything from content creation to promotion, with actionable tips and real-world examples.

Topics

Marketing

Table of Contents

Podcasting Marketing Strategy
Summary of 8 key ideas

Audio & text in the Blinkist app

Key idea 1 of 8

What’s in it for me? Perfect your podcasting game.

Can a podcast help your business?

When you look at the ever-increasing number of new shows, many of which fail to attain their goals, it’s easy to see more risks than opportunities in podcasting.

Take a closer look at the successful examples, however, and you’ll find that a well-designed podcast that provides value to its audience can grow a large, loyal community. You’ll see that such podcasts have a better return on investment than other forms of advertising.

So how can you add yourself to the mix and navigate the risks for a big reward?

That’s just what we’ll be finding out as we explore the ins and outs of podcasting. From creating your concept to production, distribution, and earning, these blinks will give you the tools to reach your customers in new and exciting ways.

Along the way, you’ll learn

how to choose the right mic for your podcast;
why ads aren’t the only way to generate revenue; and
how to find out what your audience really wants.

The best way to build a podcast that supports your business is to define your goals clearly.

Are any two podcasts alike? Sure, there are lots of imitators out there, but we all know our favorites. They stand out from the crowd, and the imitations pale in comparison. But what is it about the shows we love that makes them so successful?

More importantly, what can you learn from these podcasts’ success if you want to flourish in an increasingly competitive market?

Here’s one answer: they all have clearly defined goals, and that’s something your show should have too. Your podcast should support your business, but this doesn’t happen by accident. If you want to produce a great program, you have to be clear about what it is that you’re trying to achieve. Put differently, you need to have an ultimate goal in mind.

Are you looking to generate direct income from online sales, for example? Or are you playing the long game and looking for leads toward future sales? Perhaps you simply want to promote your brand without any direct, measurable financial benefit. Whatever your objective, clarifying your goals is the first step in designing your podcast.

Next up, you’ll want to merge your goals with the content itself. Remember, most people aren’t going to be interested in subscribing to a giant commercial – they want content. Just like commercials around a radio show, the draw is something of value. It can be a personality, a steady flow of interesting information, or even entertaining fiction.

Great content gains listeners’ trust. Only then can you expect them to contribute to your ultimate goal – the reason you created your podcast in the first place.

Content and goals go hand in hand. A podcast with great content and no clear goal isn’t going to achieve anything. A podcast with a goal but no value, on the other hand, won’t help you build a loyal audience. If you need any help when it comes to designing your content and goals, just think of your favorite podcasts. What are their goals? How did they earn your trust and support? This might just give you the inspiration you need.

If you want to make a popular podcast, you need to know why people listen.

All top podcasts have one thing in common – they have engaged audiences. What is engagement, you ask? Simple. It means folks share your content and talk to each other about your show.

But here’s where things get trickier. With so much listener data out there, it’s hard to figure out what the numbers are telling you. In this blink, we’ll be looking at how you can start engaging your audience.

Building an audience is all about helping listeners find you and giving them a reason to stick around.

Right – you’ve got your podcast up and running. That’s the most important step, but there’s still a long way to go. What you need now is a fanbase. But how do you translate your idea into a large and loyal audience of eager listeners?

Let’s talk about discoverability, or how easy it is for folks to find you. Discovery depends on factors like keywords and search engine optimization. If a person searches for your topic, you want to show up near the top of their list. For that to happen, you’ll need a good web page.

Branding and word-of-mouth recommendations will help you create the best podcast in your field.

How fast can you grow? How do you get more than a trickle of new listeners? Are keywords and a web presence really enough? Of course not. To really build your audience, you have to take things to the next level.

Let’s talk about branding. The start of your show needs to make a good impression. The title, artwork, and a polished audio introduction will give a professional feel that will act like the cover of a book. It should be clear what the show is about from the get-go. Any audio element should be to-the-point so as not to sound monotonous to returning listeners.

Using the right tools will get you the highest-quality podcast with the least effort.

So you have a great concept, you know what format would be perfect for providing value to your listeners, and you have guests lined up who will help you grow your audience. So far, so good. Now it’s time to make sure your show sounds great. In this blink, we’ll show you how.

Getting the right sound for your show isn’t exactly rocket science, but there are a lot of choices to make. The trick is to pick the setup that works for you rather than a generic one-size-fits-all solution. This takes a bit of analysis, and a willingness to splash out on quality tech if you can.

The content you deliver must never grow stale.

You have your podcast all planned out. Maybe you have two hosts with great chemistry. You have some recordings, and have started putting them together.

Is everything on message and applicable to what you set out to create for your listeners? What about that topic that went nowhere? Or that dud interview?

Tracking your listeners’ behavior gives you insights into their preferences.

Where does your podcast live? In your podcast app, right? But where is it coming from when you click on it?

You need an RSS feed, and you also need web space to which to upload your files. You can host your own files, but this can get expensive due to bandwidth limitations. If a 30MB file is downloaded thousands of times, it can quickly add up, leading to unexpected bills from your provider.

Your podcast has to create revenue if it’s going to support your business.

Time, as they say, is money. When you’ve put so much effort into your podcast and you’re giving your audience consistent value, they’ll keep coming back again and again. That means it’s easy to make money out of your show, right?

Well, it depends. Not all podcasts are monetized, and money isn’t always the ultimate goal. That said, there are always overheads. Equipment, hosting, websites – everything you need to keep your podcast running has a price. In this blink, we’ll wrap things up by looking at how you can cover your investment and generate revenue.

Want to see all full key ideas from Podcasting Marketing Strategy?

Key ideas in Podcasting Marketing Strategy

More knowledge in less time

Read or listen

Get the key ideas from nonfiction bestsellers in minutes, not hours.

Find your next read

Get book lists curated by experts and personalized recommendations.

Shortcasts ^New

We’ve teamed up with podcast creators to bring you key insights from podcasts.

What is Podcasting Marketing Strategy about?

Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience.

Podcasting Marketing Strategy Review

Podcasting Marketing Strategy (2021) is a comprehensive guide for leveraging the power of podcasts to grow your business. Here's why this book is a must-read for entrepreneurs and marketers:

It provides practical tips and strategies for creating and promoting podcasts that captivate and engage your target audience.
With its in-depth case studies and expert insights, the book offers valuable advice on monetizing podcasts and increasing brand awareness.
The authors' holistic approach to podcast marketing, covering everything from content creation to audience analysis, ensures a well-rounded understanding of the topic.

Who should read Podcasting Marketing Strategy?

Marketers and advertisers
Digital greenhorns
Social media experts

About the Author

Daniel Rowles is a Chartered Institute of Marketing (CIM) course director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast and the author of Building Digital Culture.

Ciaran Rogers is the marketing director of digital consultancy service Target Internet. His clients include well-known international brands such as QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare, and FatFace.

Categories with Podcasting Marketing Strategy

Entrepreneurship Marketing & Sales

Book summaries like Podcasting Marketing Strategy

Everybody Has a Podcast (Except You)

Justin

A How-To Guide from the First Family of Podcasting

How to Create Uncontested Market Space and Make the Competition Irrelevant

8 min

4.1

You Deserve to Be Rich

Rashad Bilal

Master the Inner Game of Wealth and Claim Your Future

18 min

3.5

How to Speed Read People

Patrick King

Think Like a Psychologist, Analyze Human Behavior, and Decode Emotions

19 min

4.0

The Happiness Hypothesis

Jonathan Haidt

Putting Ancient Wisdom and Philosophy to the Test of Modern Science

The Secret of Your Success Is Determined by Your Daily Agenda

Create and Scale Passive Income with a Business on Autopilot

18 min

3.9

Buddhism – Plain and Simple

Steve Hagen

The Practice of Being Aware, Right Now, Every Day

An examination of the amoral game and techniques of seducers

19 min

4.0

Discipline Is Destiny

Ryan Holiday

The Power of Self-Control

How a Forgotten Philosophy Can Liberate Kids and Their Parents

19 min

3.8

Content Marketing Revolution

Dane Brookes

Seize Control of Your Market in Five Steps

The Art of Risking Everything

Jensen Huang, Nvidia, and the World's Most Coveted Microchip

22 min

The Gen Z Effect

Thomas Koulopoulus and Dan Keldsen

The Six Forces Shaping the Future of Business

A landmark work in the field of biology and evolution

Inspiring Leadership Through Solitude

How Seemingly Senseless Acts Make Life Worth Living

The Nine Public-Speaking Secrets of the World’s Top Minds

Four Keys to Building Lasting Relationships

15 min

4.2

Beth Thomas

How to Get and Stay Happy at Work

Get Unstuck, Embrace Change, and Thrive in Work and Life

19 min

4.3

The Seven Tensions of Negotiation

Cash Nickerson

Breathe and Let the Opposition Make the Tough Decisions

The Power of Thinking Without Thinking

The New Science of How and Why We Dream

How Existential Psychology Can Help Us Build Meaningful Lives in Absurd Times

16 min

4.1

The Magic of Thinking Big

David J. Schwartz

Read this to succeed at anything – really

19 min

4.1

Freakonomics

Steven D. Levitt and Stephen J. Dubner

A Rogue Economist Explores the Hidden Side of Everything

The Revolutionary Method to Work Smarter and Live Better

17 min

3.6

Life in Three Dimensions

Shigehiro Oishi

How Curiosity, Exploration, and Experience Make a Fuller, Better Life

Communicate with Confidence, Influence and Authority

20 min

4.4

The Book of Joy

Dalai Lama and Desmond Tutu

Lasting Happiness in a Changing World

Money, Power, and the Traders Who Barter the Earth's Resources

20 min

Manifest

Roxie Nafousi

7 Steps to Living Your Best Life

13 min

4.0

Boundaries

Henry Cloud and John Townsend

When to Say Yes, How to Say No to Take Control of Your Life

23 min

4.4

Competing in the Age of AI

Marco Iansiti & Karim R. Lakhani

Strategy and Leadership When Algorithms and Networks Run the World

9 min

3.5

The 11 Laws of Likability

Michelle Tillis Lederman

Relationship Networking … Because People Do Business with People They Like

15 min

4.1

The Stoic Path to Wealth

Darius Foroux

Ancient Wisdom for Enduring Prosperity

Transform Your Life, Work, and Confidence with Everyday Courage

13 min

4.3

Mindfulness for Beginners

Jon Kabat-Zinn

Reclaiming the Present Moment—and Your Life

Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation

Negotiating an Agreement Without Giving In

18 min

4.3

Blitzscaling

Reid Hoffman and Chris Yeh

The Lightning-Fast Path to Building Massively Valuable Companies

31 min

4.4

Collaborating with the Enemy

Adam Kahane

How to Work with People You Don't Agree with or Like or Trust

17 min

4.2

Happy Sexy Millionaire

Steven Bartlett

Unexpected Truths about Fulfillment, Love, and Success

17 min

4.4

5 Types of People Who Can Ruin Your Life

Bill Eddy

Identifying and Dealing with Narcissists, Sociopaths, and Other High-Conflict Personalities

The Power of Knowing When to Walk Away

16 min

4.5

How Highly Effective People Speak

Peter Andrei

How High Performers Use Psychology to Influence With Ease

AI, ChatGPT, and the Race that Will Change the World

26 min

4.2

People ❤️ Blinkist

Sven O.

It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

Thi Viet Quynh N.

Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

Jonathan A.

Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

Renee D.

Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.