Podcasting Marketing Strategy Book Summary - Podcasting Marketing Strategy Book explained in key points
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Podcasting Marketing Strategy summary

Daniel Rowles Ciaran Rogers

A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast

4.1 (140 ratings)
21 mins

Brief summary

"Podcasting Marketing Strategy" by Daniel Rowles and Ciaran Rogers is a comprehensive guide for businesses and individuals looking to launch or improve their podcast. It covers everything from content creation to promotion, with actionable tips and real-world examples.

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    Podcasting Marketing Strategy
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    Key idea 1 of 8

    The best way to build a podcast that supports your business is to define your goals clearly. 

    Are any two podcasts alike? Sure, there are lots of imitators out there, but we all know our favorites. They stand out from the crowd, and the imitations pale in comparison. But what is it about the shows we love that makes them so successful? 

    More importantly, what can you learn from these podcasts’ success if you want to flourish in an increasingly competitive market? 

    Here’s one answer: they all have clearly defined goals, and that’s something your show should have too. Your podcast should support your business, but this doesn’t happen by accident. If you want to produce a great program, you have to be clear about what it is that you’re trying to achieve. Put differently, you need to have an ultimate goal in mind.

    Are you looking to generate direct income from online sales, for example? Or are you playing the long game and looking for leads toward future sales? Perhaps you simply want to promote your brand without any direct, measurable financial benefit. Whatever your objective, clarifying your goals is the first step in designing your podcast.

    Next up, you’ll want to merge your goals with the content itself. Remember, most people aren’t going to be interested in subscribing to a giant commercial – they want content. Just like commercials around a radio show, the draw is something of value. It can be a personality, a steady flow of interesting information, or even entertaining fiction.

    Great content gains listeners’ trust. Only then can you expect them to contribute to your ultimate goal – the reason you created your podcast in the first place.

    Content and goals go hand in hand. A podcast with great content and no clear goal isn’t going to achieve anything. A podcast with a goal but no value, on the other hand, won’t help you build a loyal audience. If you need any help when it comes to designing your content and goals, just think of your favorite podcasts. What are their goals? How did they earn your trust and support? This might just give you the inspiration you need.

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    What is Podcasting Marketing Strategy about?

    Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience. 

    Podcasting Marketing Strategy Review

    Podcasting Marketing Strategy (2021) is a comprehensive guide for leveraging the power of podcasts to grow your business. Here's why this book is a must-read for entrepreneurs and marketers:

    • It provides practical tips and strategies for creating and promoting podcasts that captivate and engage your target audience.
    • With its in-depth case studies and expert insights, the book offers valuable advice on monetizing podcasts and increasing brand awareness.
    • The authors' holistic approach to podcast marketing, covering everything from content creation to audience analysis, ensures a well-rounded understanding of the topic.

    Who should read Podcasting Marketing Strategy?

    • Marketers and advertisers
    • Digital greenhorns 
    • Social media experts

    About the Author

    Daniel Rowles is a Chartered Institute of Marketing (CIM) course director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast and the author of Building Digital Culture.

    Ciaran Rogers is the marketing director of digital consultancy service Target Internet. His clients include well-known international brands such as QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare, and FatFace.


    © Daniel Rowles & Ciaran Rogers, 2019. This Summary of Podcasting Marketing Strategy is published by arrangement with Kogan Page.

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    Podcasting Marketing Strategy FAQs 

    What is the main message of Podcasting Marketing Strategy?

    The main message of Podcasting Marketing Strategy is how to effectively market your business using podcasts.

    How long does it take to read Podcasting Marketing Strategy?

    The reading time for Podcasting Marketing Strategy varies, but it can be read in a few hours. The Blinkist summary takes just 15 minutes.

    Is Podcasting Marketing Strategy a good book? Is it worth reading?

    Podcasting Marketing Strategy is a valuable read for anyone looking to harness the power of podcasts for their business.

    Who is the author of Podcasting Marketing Strategy?

    The authors of Podcasting Marketing Strategy are Daniel Rowles and Ciaran Rogers.

    What to read after Podcasting Marketing Strategy?

    If you're wondering what to read next after Podcasting Marketing Strategy, here are some recommendations we suggest:
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    • The Little Book of Stoicism by Jonas Salzgeber
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    • F#ck Content Marketing by Randy Frisch
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